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Facebook pilot
  Engaging incoming UWA students



Dr Lisa Cluett
W2C Forum. 15th July 2009
The page

           •   fan page
           •   range of features
           •   open permissions
           •   ‘easy’ a...
Background and justification                                  Student Ser
                                                ...
WebOffice    Legal Services        ITS policy

Support        Accessibility       Dir. Student Services
                  ...
Content



•    Options for fans to post wall messages, photos,
     video, links etc
•    Feeds of existing content – RSS...
Benefits and risks
•    Early pathway and          •   Unwanted content
     referral
                                •   ...
Evaluation

•    Range of performance
     indicators
•    May use Facebook ‘polls’


•    Built-in ‘Insights’ function fo...
Questions?



        Facebook pilot
Engaging incoming UWA students
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W2C Forum #6 Lisa Cluett 20090715

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Presentation by Dr Lisa Cluett at the UWA Emerging Technologies Forum on 15th July 2009 on the Facebook pilot being hosted by Student Services

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Transcript of "W2C Forum #6 Lisa Cluett 20090715"

  1. 1. Facebook pilot Engaging incoming UWA students Dr Lisa Cluett W2C Forum. 15th July 2009
  2. 2. The page • fan page • range of features • open permissions • ‘easy’ admin • f2f promotion
  3. 3. Background and justification Student Ser C.E.L.T. • Start relationship-building earlier UWA Childcare • Create a sense of belonging Administration • Add a ‘layer’ to existing Admissions programs and web services • Refer students to SIMS appropriate and relevant information Medical Centre • ‘professional autonomy vs. command and control!” Student Support Services Careers, Counselling, StudySmarter, UniSkills, UniMentor, UniStart, UniDiscovery, UniAccess, Chaplains, Housing, Student Finance
  4. 4. WebOffice Legal Services ITS policy Support Accessibility Dir. Student Services Mgr. Student Support ‘Student Services Emerging Technology Advisory Group’ • Documents for staff and students • Tracking best-practice examples • Providing scaffolding and advice
  5. 5. Content • Options for fans to post wall messages, photos, video, links etc • Feeds of existing content – RSS of UWA events calendars, Student Services Flickr and YouTube content • Links to Facebook groups (UniSkills, ASPIRE) • Admin monitoring, commenting, posting etc • Finding a balance!
  6. 6. Benefits and risks • Early pathway and • Unwanted content referral • Staff workload issues • Capture ‘intangibles’ • Unintentional exclusion • Provide ‘real-time’ encouragement, advice, • Escalating complaints contact, information etc • …the unknown • Be present in students’ pre-question phase • Personal connections
  7. 7. Evaluation • Range of performance indicators • May use Facebook ‘polls’ • Built-in ‘Insights’ function for page admins – How users are interacting – How engaging the content is – Comparison to other pages – Fans over time – Location and language of fans – Exportable results
  8. 8. Questions? Facebook pilot Engaging incoming UWA students
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