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Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
Global Trends April 2014
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Global Trends April 2014

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Global marketing, social media, advertising.

Global marketing, social media, advertising.

Published in: Marketing
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  • 1. GLOBAL TRENDS APRIL 2014
  • 2. GADGETS WORLD
  • 3. AMAZON: Fire TV Amazon it’s begging to be an unstoppable innovation machine. It recently unveiled its Fire TV set-top box to a market already crowded with players, both big and small. The company's goal with Fire TV is not to merely compete with the likes of Google TV and Apple, but also to bring its full ecosystem of content, including games, to the living room. The voice-activated device aims to take away the frustrations of scrolling and clicking for letters on an alphabet grid to find content. It also comes with a quad-core processor, 2GB of RAM and a dedicated GPU for gaming purposes. All this for $99. http://vimeo.com/90773144
  • 4. CAMPAIGNS
  • 5. The Passion Genome is an immersive, interactive, web experience built using Facebook Connect, which invites people to discover how they’re connected to their friends by the things they like. It used a person's Facebook Likes to find all their friends who love the same things. Color-coded by interest, these intersecting connection lines create a personalized, interactive visualization of the user called a Passion Portrait. A representation of what makes you, you. Users could dive deeper and explore each like as well as their most popular six categories, giving insight to connections they never knew existed. Every portrait also fed into the massive Passion Genome, where you could explore how you're connected to people all over the world by the things you both like. https://www.youtube.com/watch?v=3dbGR4dZ Epg NISSAN: Passion Genome
  • 6. CARLSBERG: Happy Beer Time Carlsberg created the ‘Happy Hour 2.0′ and called it ‘#HappyBeerTime by delivering 4G/USB sticks to pubs that plug directly into existing TV’s that launch the an app that hosts ‘#HappyBeerTime’ hashtag. With every #HappyBeerTime Instagram photo posted from a designated venue location, ‘Happy Hour’ is automatically extended by a period of time, and your photo and name displayed on the bar’s TV. http://vimeo.com/90320929
  • 7. OREO: Trending Vending Lounge The Oreo Trending Vending Lounge delivers "deliciously hyper-personalized and customized snacks based on real-time data collection" by allowing customers to see which flavors are trending on Twitter and choose their biscuit accordingly. Custom-created by Maya Design, a technology design firm and innovation lab, the experimental machines use 3D printing technology to assemble the Oreo cookies in less than two minutes. Consumers everywhere can follow the conversation using the Twitter hashtag #eatthetweet. https://www.youtube.com/watch?v=CdvKcWTokoI
  • 8. WAVES 4 WATER: Annotations for Water This is a very interesting way to promote a non profit organization, Waves For Water, using only YouTube Annotations. Annotations For Water It’s an animation made only with annotations to promote the message across YouTube. And with a simple bookmarklet tool, anyone can add this animation to their own videos and broadcast a message with a good cause, dramatically expanding the reach of the campaign. https://www.youtube.com/watch?v=BpAxKWs5qIY
  • 9. GAME OF THRONES: Bring Down the King In a medieval meets modern twist, this installation to promote the new season of Game of Thrones in New Zealand challenges people to tweet #BringDownTheKing that powers a contraption in a town square in New Zealand where a rope tied to a sculpture of King Joffrey, tightens with every tweet. http://bringdowntheking.com/live - https://www.youtube.com/watch?v=GEPSo1B5Cis
  • 10. APP WORLD
  • 11. COCA-COLA: Radar for Good As part of the “Crazy for Good” initiative, a global initiative dedicated to people doing good for random strangers, Coca-Cola Romania created “Radar For Good”, the first mobile platform for close range volunteering, to support the people who want to do good in the society right now. The radar in the app will scan the area around you and show you all the places where you can help out. After selecting from various options (NGO’s, soup kitchens, public libraries, orphanage etc) the radar will guide you straight there, through a “walking GPS” technology. By downloading the app from AppStore or Google Play, people can give a helping hand to those who need it, instantly, and in their near vicinity. https://www.youtube.com/watch?v=8lNevyH6e m4#t=11
  • 12. WINDOWS PHONE: Cortana Cortana, which Microsoft is billing as the first "true" personal digital assistant, is similar to Siri and Google Now, but emphasizes developing a relationship. Powered by Bing, Cortana is the only digital assistant that gets to know you, builds a relationship that you can trust, and gets better over time by asking questions based on your behavior and checking in with you before she assumes you’re interested in something. The app detects and monitors the stuff you care about, looks out for you throughout the day, and helps filter out the noise so you can focus on what matters to you. http://www.celularis.com/windows-phone/cortana- windows-phone-81/
  • 13. SOCIAL MEDIA
  • 14. TWITTER: Real Time Music Chart Twitter is partnering with Billboard to create a chart to track real-time conversations about music, similar to what Twitter does with Nielsen to rank TV shows. As part of the initiative, Billboard and Twitter have signed a Twitter Amplify partnership, which will help distribute the chart beyond Billboard.com and include custom in-Tweet charts and in-Tweet video round ups of the week in music on Twitter. Music is the most-discussed topic on Twitter, but the goal of this chart will be to create the new industry standard for tracking and surfacing the conversation around music as it happens. http://mashable.com/2014/03/27/billboard- twitter-real-time-music-chart/
  • 15. WONDER: LifeStyle Videos Wonder is a new platform for hosting lifestyle- oriented video content that wants to take on Vimeo and YouTube at their own game. To compete with these bigger rivals, the company said it did its research, surveyed filmmakers and drew up a shortlist of must-have features: storage, editing tools and a customisable player, swift uploads, and a sizeable platform so that creators can actually reach their audience. Among the feature list for creators is full HD video support, a customizable embeddable player and channel pages, and data- driven programming that the company claims enables creators to target viewers more effectively. On the user-side of things, you can follow certain channels, add items to your favorites, share videos with friends, and browse videos based on categories, your mood or use the curated ‘Discovery’ tab. http://wonderpl.com/#/

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