New Media for Unitarian Universalist Leaders


Published on

A beginner-friendly presentation on new media (including blogs, Facebook, Twitter, and more) for Unitarian Universalist leaders. Developed by Shelby Meyerhoff, public witness specialist at the Unitarian Universalist Association. For more new media resources, please visit

Please e-mail feedback to

Published in: Technology, Spiritual
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

New Media for Unitarian Universalist Leaders

  1. 1. New Media for Unitarian Universalist Leaders Adapted from November 2009 presentation to Unitarian Universalist Association staff by Shelby Meyerhoff
  2. 2. New media tools list <ul><li>Blogs </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Online audio (including audio files, podcasts, and iTunes) </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Ning </li></ul><ul><li>Second Life </li></ul>
  3. 3. New media resources from the UUA <ul><li>The New Media Resources Project on </li></ul><ul><li>The UUA New Media for Unitarian Universalists blog: </li></ul><ul><li>The UUA New Media discussion list: </li></ul>
  4. 4. BLOGS
  5. 5. Blog screenshot
  6. 6. Basic information about blogs <ul><li>A blog is a website or part of a website that publishes posts written by one or more authors. Posts are displayed in reverse chronological order and readers may be allowed to write comments on posts. </li></ul>
  7. 7. Advantages of using blogs <ul><li>Space for in-depth exploration of issues </li></ul><ul><li>Easy-to-search and categorize (especially helpful when producing large amounts of text content) </li></ul><ul><li>A single post can easily incorporate multiple mediums (text, video, and photos) </li></ul><ul><li>RSS-reader friendly </li></ul>
  8. 8. How blogs are used to promote Unitarian Universalism <ul><li>The UUA has launched a new blogging platform and a list of UUA blogs is available at </li></ul><ul><li>UUA blogs include Beacon Broadside, the Standing on the Side of Love blog, and the UUA New Media Blog. </li></ul>
  9. 9. How blogs are used to promote Unitarian Universalism <ul><li>Many Unitarian Universalist ministers and lay leaders have personal blogs in which they discuss our faith movement. </li></ul><ul><li>A small number of congregations also have blogs. Common uses of congregational blogs include posting announcements and sharing spiritual essays and reflections. </li></ul>
  10. 10. Resources about how to blog <ul><li>New Media for Unitarian Universalists blog: </li></ul><ul><li>UUA New Media Resources at </li></ul>
  11. 11. Directories of UU Blogs <ul><li>UUpdates: </li></ul><ul><li>“ The Interdependent Web” (summarizes select posts from the Unitarian Universalist blogosphere each week): </li></ul>
  12. 12. Sample congregational blogs <ul><li>FUUN Blog by the First UU Church of Nashville, TN: </li></ul><ul><li>UU Fellowship of Lake Norman: </li></ul><ul><li>Westside UU Congregation Religious Education: </li></ul>
  13. 13. FACEBOOK
  14. 14. Facebook screenshot
  15. 15. Basic information about Facebook <ul><li>Facebook is a social networking site for individuals and organizations. </li></ul><ul><li>Individuals may establish personal profiles on Facebook. </li></ul><ul><li>Organizations may establish pages or groups on Facebook (pages are preferred). </li></ul>
  16. 16. Advantages of using Facebook <ul><li>Large user-base </li></ul><ul><li>Information is sent directly to home pages of users, who tend to login frequently </li></ul><ul><li>Facilitates viral spread of information </li></ul>
  17. 17. Advantages of using Facebook <ul><li>Updates can vary in length and content-type </li></ul><ul><li>Allows for sharing of different kinds of content (including video, photos, and event invitations). </li></ul><ul><li>Pages provide analytics information about fans. </li></ul>
  18. 18. How Facebook is used to promote Unitarian Universalism <ul><li>Many UUA congregations have pages or groups on Facebook. </li></ul><ul><li>The UUA has a central Facebook page with over 10,000 fans : </li></ul><ul><li>15+ UUA programs, offices or districts also have pages on Facebook; these are listed in the “Favorite Pages” sidebar item of the UUA’s Facebook page. </li></ul>
  19. 19. Resources about how to use Facebook <ul><li>Posts about Facebook on the UUA’s new media blog: </li></ul><ul><li>Dos and Don'ts for UU Congregations Using Facebook at </li></ul><ul><li>UU World article: Dallas, Atlanta UU churches make ‘friends’ on Facebook </li></ul>
  20. 20. Sample congregational Facebook pages <ul><li>Facebook page of the Northwoods UU Church: </li></ul><ul><li>Facebook page of the First Unitarian Church of Dallas: </li></ul>
  21. 21. TWITTER
  22. 22. Twitter screenshot
  23. 23. Basic information about Twitter <ul><li>Twitter is a short-messaging service that allows users to send short text messages to a large group of readers. Readers may view their messages on their cell phone or on the internet, and may reply to messages. </li></ul>
  24. 24. Advantages of using Twitter <ul><li>Does not require lengthy posts; potentially less time-consuming than, for example, blogging. </li></ul><ul><li>Useful for real-time event reporting (like at General Assembly) </li></ul>
  25. 25. Advantages of using Twitter <ul><li>Can be integrated with other new media tools and with websites </li></ul><ul><li>Tags allow for easy tracking of a conversation or related posts from multiple users </li></ul>
  26. 26. How Twitter is used to promote Unitarian Universalism <ul><li>The UUA has a Twitter feed with over 950 followers: </li></ul><ul><li>Approximately 60 UU congregations are using Twitter, as are some UU religious professionals and lay leaders. </li></ul>
  27. 27. How Twitter is used to promote Unitarian Universalism <ul><li>Most common uses are to post announcements about congregational life, short spiritual reflections, news stories about UUism, and links. </li></ul><ul><li>Tweets about Unitarian Universalism are tagged with #uu or other tags </li></ul>
  28. 28. Resources about how to use Twitter <ul><li>Posts about Twitter on the UUA’s New Media for Unitarian Universalists blog : </li></ul><ul><li>Introduction to Twitter for UU Leaders at </li></ul>
  29. 29. Sample UU Twitterers <ul><li>Lists of UU congregations, UUA offices and programs, and more: </li></ul><ul><li>Rev. Naomi King: </li></ul><ul><li>Kitsap UU Fellowship of Bremerton, WA: </li></ul><ul><li>UU Fellowship of Elkhart, IN: </li></ul>
  30. 30. ONLINE AUDIO (including audio files, podcasts, and iTunes)
  31. 31. iTunes podcast screenshot
  32. 32. Basic information about audio files, podcasts, and iTunes <ul><li>Audio files are recordings, generally made available online in .mp3 format. Recordings may be of worship services, radio shows, or other content. </li></ul><ul><li>Podcasts are regularly-updated collections of audio (or video) files, compiled in an RSS feed.. </li></ul>
  33. 33. Basic information about audio files, podcasts, and iTunes <ul><li>Podcasts are designed so that audio files can be easily downloaded onto portable electronic devices (like iPods). </li></ul><ul><li>iTunes is an online music store. iTunes lists podcasts available for download to iPods. Podcasts are made available for free on iTunes </li></ul>
  34. 34. Advantages of creating audio files <ul><ul><li>Accessible to users who prefer audio content </li></ul></ul><ul><ul><li>Files can be accessed and played without wireless capacity Allows for transmission of a different kind of information to have a different impact </li></ul></ul>
  35. 35. Advantages of creating podcasts <ul><ul><li>Podcasts can be easily synced and stored on handheld devices </li></ul></ul>
  36. 36. Advantage of using iTunes <ul><ul><li>Easy subscription interface </li></ul></ul><ul><ul><li>Broad user-base </li></ul></ul>
  37. 37. Use of online audio to promote Unitarian Universalism <ul><li>Many congregations create sermon podcasts </li></ul><ul><li>Some congregations and individuals produce radio shows for local stations </li></ul><ul><li>Some congregations and individuals produce original audio content available only online </li></ul>
  38. 38. Resources about how to use online audio <ul><li>UUA New Media Resources collection ( ) including Introduction to Unitarian Universalist Podcasting, How to Set Up a Podcast, Copyright Issues Related to Worship </li></ul><ul><li>Posts about podcasting on the UUA’s New Media for Unitarian Universalists blog : </li></ul>
  39. 39. Sample UU online audio <ul><li>LifeNow! Radio podcast: </li></ul><ul><li>“ Be Spiritual” podcast: </li></ul><ul><li>Church of the Larger Fellowship’s Quest podcast: </li></ul><ul><li>UUA Central Midwest District podcast: </li></ul>
  40. 40. YOUTUBE
  41. 41. YouTube screenshot
  42. 42. Basic information about YouTube <ul><li>YouTube is a video-sharing website that allows users to upload and display videos. Users can also respond to videos by using ratings, comments, and other tools. </li></ul>
  43. 43. Advantages of using YouTube <ul><li>Benefits of video in general: sights, sounds, and words all at once </li></ul><ul><li>Easy to embed on other platforms (like blogs and Facebook), enabling the viral spread of videos </li></ul><ul><li>Can group together multiple videos from same user (in a “channel”) </li></ul><ul><li>Customizable channel design </li></ul>
  44. 44. Use of YouTube to promote Unitarian Universalism <ul><li>The UUA has a YouTube channel: </li></ul><ul><li>Some Unitarian Universalist congregations have created YouTube channels. </li></ul>
  45. 45. Sample UU YouTube channel, other <ul><li>YouTube channel for the Unitarian Universalist Church of Berkeley: </li></ul><ul><li> (a website showcasing videos about Unitarian Universalism from many different sources): </li></ul>
  46. 46. FLICKR
  47. 47. Flickr Screenshot
  48. 48. Basic information about Flickr <ul><li>Flickr is a website that facilitates the uploading and sharing of photos among users. Photos can be labeled with keywords. Flickr groups allow multiple users to pool their photos. </li></ul>
  49. 49. Advantages of using Flickr <ul><li>Optimized for photo-sharing </li></ul><ul><li>Optimized for photo-searching </li></ul><ul><li>Allows easy pooling of photos from multiple contributors </li></ul><ul><li>Photos may be viewed by users who are not logged-in </li></ul><ul><li>Photos may have Creative Commons licenses (and it’s easy to search for those that do) </li></ul>
  50. 50. Use of Flickr to promote Unitarian Universalism: <ul><li>Some congregations use Flickr to share photos among members. </li></ul>
  51. 51. Sample UU Flickr groups, photostream <ul><li>Flickr group for the Southeast Unitarian Universalist Summer Institute (SUUSI): </li></ul><ul><li>Flickr group for the First Unitarian Church of Philadelphia, Pennsylvania: </li></ul><ul><li>Flickr photostream for the Unitarian Universalists of Petaluma, California: </li></ul>
  52. 52. NING
  53. 53. Ning screenshot
  54. 54. Ning screenshot
  55. 55. Basic information about Ning <ul><li>Ning allows users to create their own social networking sites, including members-only sites. </li></ul>
  56. 56. Advantages of using Ning <ul><li>Multiple types of content (including blogs, photos, and video libraries) </li></ul><ul><li>Interactivity </li></ul><ul><li>Option of establishing semi-private sites </li></ul><ul><li>Customizable design </li></ul>
  57. 57. Use of Ning to promote Unitarian Universalism <ul><li>A few congregations are using Ning for different purposes, including an online member directory, a youth group network, and a congregational website. </li></ul>
  58. 58. Ning-related links <ul><li>Ning networks with “Unitarian” in their name: (requires sign-in) </li></ul><ul><li>The Unitarian Universalist Church of Arlington, VA on Ning: </li></ul><ul><li>Welcoming Unitarian Universalist Teens group on Ning: </li></ul>
  59. 59. SECOND LIFE
  60. 60. Second Life screenshot Image from UU World , February 2007
  61. 61. Basic information about Second Life <ul><li>Second Life is a virtual world. Individual users set up personal accounts and avatars. Second Life is accessed on a computer via the internet. </li></ul>
  62. 62. Advantages to using Second Life <ul><li>Potential for real-time, interactive worship and conversation across geographic boundaries </li></ul>
  63. 63. Use of Second Life to promote Unitarian Universalism <ul><li>There is a Unitarian Universalist community on Second Life called the First UU Church of Second Life: </li></ul>
  64. 64. Other Second Life resource <ul><li>“Going to Church in Second Life,” UU World article, 2007: </li></ul>
  65. 65. The End! <ul><li>To find out more about new media resources from the Unitarian Universalist Association, please visit and </li></ul><ul><li>Please e-mail feedback to Shelby Meyerhoff ( [email_address] ) </li></ul>