UTSpeaks: Sustaining Business (Public forum Part 3 - Dexter Dunphy)

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UTSpeaks: Sustaining Business …

UTSpeaks: Sustaining Business

Will vision and leadership be the keys that safeguard corporations in an uncertain future?

Australia's widely diverse corporations make a 'one-size-fits-all' strategy for adopting sustainable practices impossible. Yet the pressure to transform how business does business has never been greater.

In this special UTSpeaks event, senior researchers in business sustainability will introduce and lead a discussion with some of Australia's major corporations in how they are working towards being sustainable enterprises.

The strategic approach of each in transforming their business operations also features in a new book - Cases in Corporate Sustainability and Change. We invite you to join us in celebrating the launch of this book and to participate in the enlightening forum to follow.

Speakers:

Professor Suzanne Benn
Suzanne Benn is Professor of Sustainable Enterprise in the UTS Business School and provides leadership across the University and in partnership with external stakeholders to promote sustainability. Suzanne has worked with many Australian organisations to facilitate learning and change for sustainability.

Professor Dexter Dunphy
Dexter Dunphy has an international reputation for thought leadership, research and consulting in corporate sustainability and the management of organisational change. He has held visiting professorships at major international universities and several of his 24 books are business best sellers. Dexter actively supports and documents sustainability initiatives in leading Australian companies.

Dr Bruce Perrott
Bruce has been a strategy consultant and senior academic at UTS and UNSW, working with international corporations including the United Nations to develop long-term sustainable growth strategies. His research, teaching and publications cover strategic management and strategic marketing in industries such as health, financial services and government.

Special forum panelists representing:
Westpac, Fuji Xerox and Interface

UTSPEAKS: is a free public lecture series presented by UTS experts discussing a range of important issues confronting contemporary Australia.

Use the hashtag #utspeaks to tweet about the lecture on Twitter.

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Transcript

  • 1. UTSpeaks: Sustaining BusinessDexter Dunphy – 27 October, 2011
  • 2. Phase 1 Rejection - the freeloaders and stealthy saboteursPhase 2 Non-responsiveness - the “bunker wombats”Phase 3 Compliance - the reactive minimalistsPhase 4 Efficiency - the industrious stewardsPhase 5 Strategic proactivity - the proactive strategistsPhase 6 The sustaining corporation - the transformative futuristsOrganisational Change for Corporate Sustainability, Routledge, London and New York, 2003; revised edition 2007
  • 3. Rejection and Non-responsiveness - the freeloadersand stealthy saboteursPhase 1 Rejection - the freeloaders and stealthy saboteursPhase 2 Non-responsiveness - the “bunker wombats”Phase 3 Compliance - the reactive minimalistsPhase 4 Efficiency - the industrious stewardsPhase 5 Strategic proactivity - the proactive strategistsPhase 6 The sustaining corporation - the transformative futuristsOrganisational Change for Corporate Sustainability, Routledge, London and New York, 2003; revised edition 2007
  • 4. Phase Strategic proactivity - the proactive 5 strategistsObjective: Pursue the strategic opportunities insustainability.Key business opportunity: Become market leaderthrough pursuing the strategic potential of sustainability.Typical actions: • commit strongly to sustainability • re-brand and build wider stakeholder support • be early in on new product/service demand curves • creatively destroy existing product designs, manufacturing models and re -invent the organisation, leapfrog competition by early breakthroughs • increase employee and stakeholder engagement to source innovative ideas • shift the prevailing business paradigm in environmental and social ideas • innovate with new models of stakeholder governance • concentrate on adding value and innovating.
  • 5. Phase Strategic proactivity - the proactive 5 strategistsValue added: – increased revenue and market share – stronger stakeholder support (reputation and commitment) – higher customer retention rates; faster attraction of new customers – established lead in developing new markets – employer of choice – attract and retain skilled managers and professionals – operate at high value -added end of market.Waste to target at this phase – Lost revenue and market share – Hostile or apathetic stakeholders – Loss of customers – Failure to enter and secure a place in new markets – Low skilled managers and employees – Operations at the low value -added end of the market – Redundant operations and units embedded in the old world
  • 6. Ecological sustainability phases 1 2 3 4 5 6 THE UNSUSTAINABLE 1 CORPORATION THE ECOLOGICALLY 2 CONCERNED CORPORATION Humansustainability 3 phases THE SUSTAINABLE 4 CORPORATION THE PEOPLE-CONCERNED 5 CORPORATION 6 The sustainability change matrix: Incremental paths