iTunes U at UTS<br />an introduction<br />
Overview<br />What is iTunes U?<br />What is being done there:<br />Open University<br />Stanford<br />Australian Universi...
iTunes U<br />Part of the iTunes music store<br />Universities have their own “sites” where they can provide and structure...
Open University<br />OU Learn (faculties of sorts)<br />Recently Released<br />Recent Staff Favourites<br />New Content<br...
Not limited to formal curriculum areas – you can gather course content the way students want to access it.<br />
Stanford<br />Categories<br />What’s New<br />Staff Favourites<br />Stanford Courses<br />The Stanford Challenge<br />Feat...
Australian iTunes U pages<br />
Overview<br />Nine Universities so far<br />Varying approaches in design and content<br />
ANU<br />No marketing copy<br />Links to Uni Pages<br />Public lectures and events<br />Courses<br />ANU Press <br />Campu...
Griffith University<br />Marketing copy<br />Top downloads<br />Links<br />Featured content<br />Digital arts showcase<br ...
LaTrobe<br />Logo not very prominent<br />Top Downloads<br />Links<br />Features<br />News, Opinions and Events (all updat...
RMIT<br />Of all the designs, theirs has the least prominent name<br />Marketing copy in the top RHS<br />Links to univers...
Swinburne<br />Top downloads<br />Links<br />About Swinburne<br />For students and staff<br />Academia (there are hundreds...
University of Melbourne<br />Has some marketing copy at the top<br />Top Downloads<br />Links<br />Featured News<br />Feat...
University of Western Australia<br />Topics<br />Sample Lectures<br />Links<br />Featured Content <br />Marketing copy is ...
UNSW<br />Topics,<br />UNSW TV<br />Research<br />Publications<br />Courses<br />Search<br />Top Downloads<br />Seems that...
Lessons learned from these pages<br />With too little content, it appears that the university has little to say.<br />Samp...
Where to start <br />Start with existing content:<br />UTSpeaks<br />Videos of campus life<br />Podcasts / Vodcasts that h...
Possible sources of content<br />C3 – Centre for Climate Change<br />CenSoc - Centre for the Study of Choice<br />CIIC - C...
Providing Sample Lectures<br />Start out by choosing a handful of subjects that lend themselves toward audio/video recordi...
<ul><li>Video Content
Campus tours
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iTunes U - review of Australian Unis

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A review of what Australian Unis are doing on iTunes U, and some ideas for how UTS might use this platform.

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  • OU Learn (faculties of sorts)Recently ReleasedRecent Staff FavouritesNew ContentGeology ExposedFeatured contentOU LinksTop DownloadsOU Power SearchLinks
  • Not limited to formal curriculum areas – you can gather course content the way students want to access it.
  • CategoriesWhat’s NewStaff FavouritesStanford CoursesThe Stanford ChallengeFeatured ContributorsStanford SearchTop DownloadsQuick Links
  • No marketing copyLinks to Uni PagesPublic lectures and eventsCoursesANU Press Campus Life
  • Marketing copyTop downloadsLinksFeatured contentDigital arts showcaseOur communityOur study areas
  • iTunes U - review of Australian Unis

    1. 1. iTunes U at UTS<br />an introduction<br />
    2. 2. Overview<br />What is iTunes U?<br />What is being done there:<br />Open University<br />Stanford<br />Australian Universities<br />What might a UTS approach to iTunes U involve?<br />
    3. 3. iTunes U<br />Part of the iTunes music store<br />Universities have their own “sites” where they can provide and structure content<br />University sites can be private, public, or a combination of both<br />
    4. 4. Open University<br />OU Learn (faculties of sorts)<br />Recently Released<br />Recent Staff Favourites<br />New Content<br />Geology Exposed<br />Featured content<br />OU Links<br />Top Downloads<br />OU Power Search<br />Links<br />
    5. 5. Not limited to formal curriculum areas – you can gather course content the way students want to access it.<br />
    6. 6. Stanford<br />Categories<br />What’s New<br />Staff Favourites<br />Stanford Courses<br />The Stanford Challenge<br />Featured Contributors<br />Stanford Search<br />Top Downloads<br />Quick Links<br />
    7. 7.
    8. 8. Australian iTunes U pages<br />
    9. 9. Overview<br />Nine Universities so far<br />Varying approaches in design and content<br />
    10. 10. ANU<br />No marketing copy<br />Links to Uni Pages<br />Public lectures and events<br />Courses<br />ANU Press <br />Campus Life<br />
    11. 11. Griffith University<br />Marketing copy<br />Top downloads<br />Links<br />Featured content<br />Digital arts showcase<br />Our community<br />Our study areas<br />
    12. 12. LaTrobe<br />Logo not very prominent<br />Top Downloads<br />Links<br />Features<br />News, Opinions and Events (all updated in the last week)<br />Study<br />Life at La Trobe<br />
    13. 13. RMIT<br />Of all the designs, theirs has the least prominent name<br />Marketing copy in the top RHS<br />Links to university web pages<br />Three categories:<br />Featured content<br />Study<br />Community<br />
    14. 14. Swinburne<br />Top downloads<br />Links<br />About Swinburne<br />For students and staff<br />Academia (there are hundreds of tracks here, but lots of graduation speeches pushing the numbers up. Good use of screencasts to teach computing lessons) <br />Research<br />Consistent Opening Video grab (“Swinburne Podcasts”) helps to establish brand across all media offerings <br />
    15. 15. University of Melbourne<br />Has some marketing copy at the top<br />Top Downloads<br />Links<br />Featured News<br />Featured series<br />University community<br />Media content was all “last modified” in the last 2 days<br />Not a great deal of content evident from this page<br />
    16. 16. University of Western Australia<br />Topics<br />Sample Lectures<br />Links<br />Featured Content <br />Marketing copy is relegated to the “Welcome” page – a more fitting place for such text<br />Appears that they don’t have much content: in reality, there are quite a few tracks buried within, and the sample lectures are mostly 45mins or longer.<br />13 minute long “welcome to UWA video” with high production values<br />
    17. 17. UNSW<br />Topics,<br />UNSW TV<br />Research<br />Publications<br />Courses<br />Search<br />Top Downloads<br />Seems that it hasn’t been updated much since launch<br />Where there *is* video content, it’s very high quality.<br />
    18. 18. Lessons learned from these pages<br />With too little content, it appears that the university has little to say.<br />Sample lectures can give a taste for a subject.<br />It’s reasonable to provide 45mins – 90mins long audio (or video)<br />To illustrate the university, use a prominent logo and brand, but also show students, and some buildings<br />It’s acceptable to have links back to your website<br />Content about life at your particular university is commonplace<br />The most interesting content to casual browsers is likely to be one-off lectures, not whole courses<br />The marketing benefit comes from the quality of the content, not in explicit messages<br />
    19. 19. Where to start <br />Start with existing content:<br />UTSpeaks<br />Videos of campus life<br />Podcasts / Vodcasts that have already been developed<br />Begin recording events with a view to sharing them via iTunes U<br />
    20. 20. Possible sources of content<br />C3 – Centre for Climate Change<br />CenSoc - Centre for the Study of Choice<br />CIIC - Creative Industries Innovation Centre<br />CRC - China Research Centre<br />IBID - Institute for Biotechnology of Infectious Diseases<br />ISF - Institute for Sustainable Futures<br />Centre for Health Communications<br />QCIS - Quantum Computation and Intelligent Systems<br />Business 21C<br />
    21. 21. Providing Sample Lectures<br />Start out by choosing a handful of subjects that lend themselves toward audio/video recording with a minimum of reworking, for example:<br />Bachelor of Sound and Music<br />Masters of Animation<br />Fashion<br />Choose other subjects based on their appeal to the iTunes audience<br />Technical subjects<br />Design focussed subjects<br />Humanities subjects<br />
    22. 22. <ul><li>Video Content
    23. 23. Campus tours
    24. 24. Faculty tours
    25. 25. Coverage of events (animation festival, design festival, info day)
    26. 26. Guest Lectures that have been recorded on video
    27. 27. Audio content
    28. 28. Back catalogue of UTSpeaks events(can include a PDF of the PowerPoint slides)
    29. 29. Lectures that have already been podcast for their students</li></ul>Sources of Content<br />
    30. 30. Create New Content<br />Enhance the AVS facility so that audio/video of guest lectures, events, information evenings can be recorded with high production values<br />Provide interested academic staff with training on content generation for podcast / iTunes U<br />Add resources to the Newsroom so that multimedia content can be generated as stories are reported<br />Engage students to generate content about University life<br />Modify student assessment to include creation of iTunes U content<br />

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