Yola

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Yola

  1. 1. Yola (formerly SynthaSite) – No Longer Under The Radar Under The Radar Conference Friday, April 24, 2009 Vinny Lingham CEO Confidential & Private document. This remains the intellectual property of Yola Inc. Twitter: @YolaWeb
  2. 2. What is Yola? <ul><li>Yola is a website building tool </li></ul><ul><ul><li>Free tool, free hosting, free sub-domain </li></ul></ul><ul><ul><li>Sells fully configured domain names </li></ul></ul><ul><ul><li>Easy and modular </li></ul></ul><ul><ul><li>Web 2.0, drag & drop interface </li></ul></ul><ul><ul><li>SEO friendly </li></ul></ul><ul><ul><li>Add widgets </li></ul></ul><ul><ul><ul><li>(YouTube, Google Gadgets, PayPal) </li></ul></ul></ul><ul><li>Formerly known as SynthaSite </li></ul><ul><ul><li>Renamed in March 2009 </li></ul></ul><ul><li>www.yola.com </li></ul>Confidential & Private document. This remains the intellectual property of Yola Inc.
  3. 3. Our Business Model <ul><li>Target Market: Small business owners, groups, individuals, hobbyists and organizations who want to easily build and maintain a professional website </li></ul><ul><li>We provide all the basics for FREE: hosting, website builder, and subdomain </li></ul><ul><li>How do we make money? </li></ul><ul><ul><li>Domain sales </li></ul></ul><ul><ul><li>Value added services </li></ul></ul><ul><ul><li>Also developing additional revenue streams: </li></ul></ul><ul><ul><ul><li>Domain based email </li></ul></ul></ul><ul><ul><ul><li>Robust e-commerce platform </li></ul></ul></ul><ul><ul><ul><li>A marketplace where designers can sell their services to our growing user base </li></ul></ul></ul><ul><ul><ul><li>White Label </li></ul></ul></ul><ul><ul><ul><li>Advertising Network </li></ul></ul></ul>Confidential & Private document. This remains the intellectual property of Yola Inc.
  4. 4. Disrupting the Market <ul><li>The Market Now </li></ul><ul><ul><li>Site Builders are complicated and slow </li></ul></ul><ul><ul><li>Need to buy your own domain and configure it </li></ul></ul><ul><ul><li>Pay for Premium Support </li></ul></ul><ul><ul><li>Pay for Product Features </li></ul></ul><ul><ul><li>Pay for Hosting </li></ul></ul><ul><ul><li>Free use of the Builder for a short trial period </li></ul></ul><ul><ul><li>Why? Business models built in an era of expensive bandwidth & storage costs. </li></ul></ul><ul><ul><li>Costs and revenues are dropping. Consumers are becoming smarter. This model is tired. </li></ul></ul><ul><li>Our Business Model </li></ul><ul><ul><li>Our Site Builder is fast and easy to use, drag and drop interface </li></ul></ul><ul><ul><li>Domain purchase option is integrated and preconfigured for your site </li></ul></ul><ul><ul><li>24/7 Support is excellent and always free </li></ul></ul><ul><ul><li>Product Features are free </li></ul></ul><ul><ul><li>Hosting is free </li></ul></ul><ul><ul><li>Why? Hosting & Web Apps are becoming commoditized. Services produce higher margin revenue – more sustainable. </li></ul></ul>Confidential & Private document. This remains the intellectual property of Yola Inc.
  5. 5. Example of websites Built with Yola <ul><li>Small Business </li></ul><ul><li>Interest Group </li></ul>
  6. 6. Successes in the Past Year <ul><li>>1.5 Million Users to date </li></ul><ul><li>Investment </li></ul><ul><ul><li>Angel Round: $300K </li></ul></ul><ul><ul><li>Series A: $5 million </li></ul></ul><ul><ul><li>Series B: $20 Million </li></ul></ul><ul><li>CEO nominated to the Young Global Leaders of the World Economic Forum. </li></ul><ul><li>Implemented Monetization Strategy </li></ul><ul><li>Awards: </li></ul><ul><ul><li>2008 The Industry Standard 100 Winner, </li></ul></ul><ul><ul><li>2008 Webuser Gold Award, </li></ul></ul><ul><ul><li>FAST 50 Award </li></ul></ul>Confidential & Private document. This remains the intellectual property of Yola Inc.
  7. 7. Stage 1 – Angel Round: Showcasing the Concept <ul><li>Investment and timeline </li></ul><ul><ul><li>$500K investment via R&D in previous company </li></ul></ul><ul><ul><li>Spun out and rebuilt using previous prototype </li></ul></ul><ul><ul><li>Launched alpha for $100K in 6 months </li></ul></ul><ul><ul><li>Raised extra $200K to get to Beta </li></ul></ul><ul><ul><li>Raised Series A of $5 million </li></ul></ul><ul><li>User base: 10K </li></ul><ul><li>Strategy </li></ul><ul><ul><li>Get products out to market quickly </li></ul></ul><ul><ul><li>Pitch to investors – have one person in the co-founding team look for funding while the rest work in engineering </li></ul></ul><ul><ul><li>Grassroots Attention (Blogging, Presenting) </li></ul></ul><ul><ul><li>Bootstrap </li></ul></ul>Confidential & Private document. This remains the intellectual property of Yola Inc.
  8. 8. Stage 2 - Series A: Proof of Concept <ul><li>Investment: $5 million </li></ul><ul><li>Grew user base: 1 million </li></ul><ul><li>Strategy </li></ul><ul><ul><li>Establish offices in San Francisco </li></ul></ul><ul><ul><li>Prove user adoption </li></ul></ul><ul><ul><li>Increase customer acquisition </li></ul></ul><ul><ul><li>Get market traction </li></ul></ul><ul><ul><li>Prove monetization </li></ul></ul><ul><ul><li>Build media profile </li></ul></ul>Confidential & Private document. This remains the intellectual property of Yola Inc.
  9. 9. Stage 3 – Series B: Profitability <ul><li>Investment: $20 million </li></ul><ul><li>User base: 10 million ??? 20 million ??? 30 million ??? </li></ul><ul><li>Strategy </li></ul><ul><ul><li>Use analytics to make data driven decisions </li></ul></ul><ul><ul><li>Viral growth </li></ul></ul><ul><ul><li>Beyond website building (i.e. Mobile websites) </li></ul></ul><ul><ul><li>Increase Average Revenue Per User (ARPU) </li></ul></ul><ul><ul><li>Focus on ease of use/UX </li></ul></ul><ul><ul><li>Ramp up customer acquisition to profitability </li></ul></ul><ul><ul><ul><li>Acquisition cost < Gross Profit </li></ul></ul></ul>Customers Bank Cash Paid Marketing Confidential & Private document. This remains the intellectual property of Yola Inc.
  10. 10. Growth and Distribution <ul><li>Strategy </li></ul><ul><ul><li>Distribution Partnerships with ISPs, PC OEMs, and Retailers etc. </li></ul></ul><ul><ul><li>Targeted Advertising </li></ul></ul><ul><ul><li>Partnerships with Key Interest Groups </li></ul></ul><ul><ul><ul><li>SBA </li></ul></ul></ul><ul><ul><ul><li>Chamber of Commerce </li></ul></ul></ul><ul><ul><li>Affiliate Program </li></ul></ul><ul><ul><li>Robust Social Media Strategy </li></ul></ul><ul><ul><ul><li>Twitter, etc. </li></ul></ul></ul>Confidential & Private document. This remains the intellectual property of Yola Inc.
  11. 11. Thank You <ul><li>For further information, feel free to contact me at: </li></ul><ul><ul><ul><li>Vinny Lingham, CEO </li></ul></ul></ul><ul><ul><ul><li>Yola, Inc. </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>http://www.vinnylingham.com/ </li></ul></ul></ul>Confidential & Private document. This remains the intellectual property of Yola Inc.

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