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Yola
Yola
Yola
Yola
Yola
Yola
Yola
Yola
Yola
Yola
Yola
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Transcript

  • 1. Yola (formerly SynthaSite) – No Longer Under The Radar Under The Radar Conference Friday, April 24, 2009 Vinny Lingham CEO Confidential & Private document. This remains the intellectual property of Yola Inc. Twitter: @YolaWeb
  • 2. What is Yola?
    • Yola is a website building tool
      • Free tool, free hosting, free sub-domain
      • Sells fully configured domain names
      • Easy and modular
      • Web 2.0, drag & drop interface
      • SEO friendly
      • Add widgets
        • (YouTube, Google Gadgets, PayPal)
    • Formerly known as SynthaSite
      • Renamed in March 2009
    • www.yola.com
    Confidential & Private document. This remains the intellectual property of Yola Inc.
  • 3. Our Business Model
    • Target Market: Small business owners, groups, individuals, hobbyists and organizations who want to easily build and maintain a professional website
    • We provide all the basics for FREE: hosting, website builder, and subdomain
    • How do we make money?
      • Domain sales
      • Value added services
      • Also developing additional revenue streams:
        • Domain based email
        • Robust e-commerce platform
        • A marketplace where designers can sell their services to our growing user base
        • White Label
        • Advertising Network
    Confidential & Private document. This remains the intellectual property of Yola Inc.
  • 4. Disrupting the Market
    • The Market Now
      • Site Builders are complicated and slow
      • Need to buy your own domain and configure it
      • Pay for Premium Support
      • Pay for Product Features
      • Pay for Hosting
      • Free use of the Builder for a short trial period
      • Why? Business models built in an era of expensive bandwidth & storage costs.
      • Costs and revenues are dropping. Consumers are becoming smarter. This model is tired.
    • Our Business Model
      • Our Site Builder is fast and easy to use, drag and drop interface
      • Domain purchase option is integrated and preconfigured for your site
      • 24/7 Support is excellent and always free
      • Product Features are free
      • Hosting is free
      • Why? Hosting & Web Apps are becoming commoditized. Services produce higher margin revenue – more sustainable.
    Confidential & Private document. This remains the intellectual property of Yola Inc.
  • 5. Example of websites Built with Yola
    • Small Business
    • Interest Group
  • 6. Successes in the Past Year
    • >1.5 Million Users to date
    • Investment
      • Angel Round: $300K
      • Series A: $5 million
      • Series B: $20 Million
    • CEO nominated to the Young Global Leaders of the World Economic Forum.
    • Implemented Monetization Strategy
    • Awards:
      • 2008 The Industry Standard 100 Winner,
      • 2008 Webuser Gold Award,
      • FAST 50 Award
    Confidential & Private document. This remains the intellectual property of Yola Inc.
  • 7. Stage 1 – Angel Round: Showcasing the Concept
    • Investment and timeline
      • $500K investment via R&D in previous company
      • Spun out and rebuilt using previous prototype
      • Launched alpha for $100K in 6 months
      • Raised extra $200K to get to Beta
      • Raised Series A of $5 million
    • User base: 10K
    • Strategy
      • Get products out to market quickly
      • Pitch to investors – have one person in the co-founding team look for funding while the rest work in engineering
      • Grassroots Attention (Blogging, Presenting)
      • Bootstrap
    Confidential & Private document. This remains the intellectual property of Yola Inc.
  • 8. Stage 2 - Series A: Proof of Concept
    • Investment: $5 million
    • Grew user base: 1 million
    • Strategy
      • Establish offices in San Francisco
      • Prove user adoption
      • Increase customer acquisition
      • Get market traction
      • Prove monetization
      • Build media profile
    Confidential & Private document. This remains the intellectual property of Yola Inc.
  • 9. Stage 3 – Series B: Profitability
    • Investment: $20 million
    • User base: 10 million ??? 20 million ??? 30 million ???
    • Strategy
      • Use analytics to make data driven decisions
      • Viral growth
      • Beyond website building (i.e. Mobile websites)
      • Increase Average Revenue Per User (ARPU)
      • Focus on ease of use/UX
      • Ramp up customer acquisition to profitability
        • Acquisition cost < Gross Profit
    Customers Bank Cash Paid Marketing Confidential & Private document. This remains the intellectual property of Yola Inc.
  • 10. Growth and Distribution
    • Strategy
      • Distribution Partnerships with ISPs, PC OEMs, and Retailers etc.
      • Targeted Advertising
      • Partnerships with Key Interest Groups
        • SBA
        • Chamber of Commerce
      • Affiliate Program
      • Robust Social Media Strategy
        • Twitter, etc.
    Confidential & Private document. This remains the intellectual property of Yola Inc.
  • 11. Thank You
    • For further information, feel free to contact me at:
        • Vinny Lingham, CEO
        • Yola, Inc.
        • [email_address]
        • http://www.vinnylingham.com/
    Confidential & Private document. This remains the intellectual property of Yola Inc.

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