Scott Kveton Scalable and Repeatable Business Models

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Scott Kveton Scalable and Repeatable Business Models

  1. 1. Scalable & RepeatableBusiness ModelsScott KvetonFebruary 11th, 2013
  2. 2. 3 Tales & 3 Lessons
  3. 3. Father, Geek, Foodie, Pizza Maker &Bacon Lover.
  4. 4. TALE #1: For the Love of Bacon
  5. 5. I sold baconon the Internet.
  6. 6. WTF?  
  7. 7. Timeline•  Have few beers with friends•  Joke about “selling bacon on the Internet”•  Talk trash about it•  Buy domain name•  Realize you’re committed (aka “oh shit”)•  Set a date•  Go!
  8. 8. Launch in 30 days.
  9. 9. Figure it Out: Go!•  Fulfillment•  Inventory•  Website technology•  Promotion/marketing•  Content•  Price Points•  Product – Bacon•  Product – T-Shirts
  10. 10. Technologies We Used•  Google Checkout •  Bank of America•  JS-Kit – Reviews •  Endicia – Postage•  IntenseDebate – comments •  USPS – Shipping•  WordPress – Blog •  HP - inkjet printer•  AWS – Backups •  iMovie, Photoshop•  Vimeo – vids •  Craigslist - Fridges/Freezers•  Ads: Google, Facebook & •  Friends – Models MySpace •  Designer - Wives•  Google Analytics•  RingCentral - Phone/Fax•  UserVoice – Feedback•  Linode – Hosting•  MyCorporation.com
  11. 11. We did it in 21 days.
  12. 12. LESSON #1: Ship Fast andSee if the Market is There
  13. 13. TALE #2: For the Love of Airships.
  14. 14. Guidelines1. Business model from day 1.2. Launch in 30 days or less.3. Company name must have “Airship” in it.
  15. 15. How do you telleverybody in the worldabout your company?
  16. 16. Getting the Word Out
  17. 17. Getting the Word Out
  18. 18. Perfect target audience:•  Rabid developers•  Captive audience•  Been in line for hours•  Don’t tend to think ahead
  19. 19. End ofthe line
  20. 20. Started with “Basic” & “Call for pricing”
  21. 21. LESSON #2: You will spend a shit tonof time on pricing and packaging. Thinklong and hard about it.
  22. 22. TALE #3: More Than Just Push.
  23. 23. Turn Location into Loyalty
  24. 24. Identified Digital Wallets as3rd Investment Wave1. Advertising 2. Apps 3. Passes
  25. 25. LESSON #3: Your customers willtell you what you‘re supposed tosell them. Not the press.
  26. 26. Conclusion: •  Launch early, find your market •  Think hard on pricing/packaging •  Listen to your customers
  27. 27. Q&Ascott@urbanairship.com

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