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Puppet Labs Under The Radar
Puppet Labs Under The Radar
Puppet Labs Under The Radar
Puppet Labs Under The Radar
Puppet Labs Under The Radar
Puppet Labs Under The Radar
Puppet Labs Under The Radar
Puppet Labs Under The Radar
Puppet Labs Under The Radar
Puppet Labs Under The Radar
Puppet Labs Under The Radar
Puppet Labs Under The Radar
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Puppet Labs Under The Radar


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  • High Concept Pitch: 3-5 words or a phrase * Up to 75% of IT time is spent maintaining infrastructure rather than building anew * Most infrastructure isn’t unique but each organization still starts from scratch
  • Elevator Pitch: Summarize the key, compelling facts of the company.
  • Problem you discovered / motivation for creating this company * Server growth is exponential but people don’t scale exponentially* Most organizations use hand-rolled solutions for data center automation* None of the existing solutions is a platform* Most data center work is not competitive-advantage
  • Your secret sauce for solving problem * Model-driven data center automation* Focused on extensibility and solution reusability* Simple to start but scales to tens of thousands of machines
  • Go-to-Market - Target audience /Marketing/Positioning * Definitely the worst slide in the deck
  • Market size - (use graphics ) I’ll build a couple of graphics once we’ve nailed the kinds of information we want to cover.
  • Business Model – ways you will make $/Pricing and distribution channel strategy Services and SupportCommercial extensions, with a focus on data analytics, auditing, and complianceSupported extensions and solutions akin to Red Hat’s model
  • Competitors and your sustainable advantage over them
  • Traction: Actual & prospective customers/partners (or trials/beta list them w/ logos) I’ll be replacing all of these with images from the following companies: WebTwitterGoogleDiggZyngaeBayTechnology InfrastructureSUNRackspaceRed HatAppleMotorolaNokiaFinancial ServicesJPMorganChaseNYSEDEShawBarclaysTransUnionEducationStanford UniversityHarvardGeorgia TechEntertainmentDisneySonyHBODefenseLos Alamos National LabsNaval Air Warfare DivisionLockheed MartinNorthrop Grumman
  • Team/board – who do you have and what is their advantage/pedigree? (exits, IPOs, sucess)
  • Your “ask” or your close – what do you want? (A meeting, partners, referrals, beta customers, investors) * People with hard problems who are interested in investing in long-term solutions
  • Transcript

    • 1. Puppet Labs <ul><li>Luke Kanies </li></ul><ul><li>Founder of Puppet project </li></ul><ul><li>Founder and CEO of Puppet Labs </li></ul>
    • 2. Reusable infrastructure is the key to the next generation data center
    • 3. Puppet Labs <ul><li>Company and project founded in 2005 after years of research and experience </li></ul><ul><li>Puppet is used worldwide, including by Google, Twitter, Rackspace, and Zynga </li></ul><ul><li>We received $2m in funding by True Ventures in June 2009 </li></ul>
    • 4. Every infrastructure starts from scratch the problem
    • 5. Power Derived from Model-driven Simplicity the difference
    • 6. A low startup cost but long-term solution scalability quickest to the value-add
    • 7. <ul><li>< 25% penetration in the Fortune 5000 </li></ul><ul><li>Value-add was minimal because of start-up costs </li></ul><ul><li>No usage outside of Fortune 5000 </li></ul>BladeLogic + Opsware sold for $2.25b, but:
    • 8. revenue strategy <ul><li>Monetize the data, not the applications </li></ul><ul><li>Enable the ecosystem </li></ul>
    • 9. <ul><li>Opsware and Bladelogic: Cost prohibitive, useless at small scales, painfully complicated, not extensible </li></ul><ul><li>Cfengine: Very user-unfriendly, not extensible </li></ul><ul><li>Chef: All code, no data </li></ul><ul><li>Hand-rolled: Difficult, high maintenance costs, inflexible </li></ul>the competition
    • 10.  
    • 11. <ul><li>Luke Kanies, Founder and CEO </li></ul><ul><li>Teyo Tyree, Founder and VP of Professional Services </li></ul><ul><li>Puneet Agarwal of True Ventures </li></ul><ul><li>Kevin Compton of Radar Ventures </li></ul><ul><li>Michael Abbott of Palm Computing </li></ul><ul><li>Dave Rosenberg, formerly of MuleSoft </li></ul>
    • 12. <ul><li>Opinionated, needy customers </li></ul><ul><li>Passionate coworkers </li></ul><ul><li>Platform partners </li></ul>we want