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Reductive Labs


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  • High Concept Pitch: 3-5 words or a phrase
  • Elevator Pitch: Summarize the key, compelling facts of the company.
  • Problem you discovered / motivation for creating this company
  • Your secret sauce for solving problem
  • Go-to-Market - Target audience /Marketing/Positioning
  • Market size - (use graphics )
  • Business Model – ways you will make $/Pricing and distribution channel strategy
  • Competitors and your sustainable advantage over them
  • Traction: Actual & prospective customers/partners (or trials/beta list them w/ logos)
  • Team/board – who do you have and what is their advantage/pedigree? (exits, IPOs, sucess)
  • Your “ask” or your close – what do you want? (A meeting, partners, referrals, beta customers, investors)
  • Transcript

    • 1. Puppet Labs
      • Under the Radar 2010
    • 2. Luke Kanies Founder and CEO Founder of Puppet Project
    • 3. I have no High Concept Pitch
    • 4. Puppet Labs
      • Software used worldwide, including by Google, Twitter, and Rackspace
      • Received $2m in funding by True Ventures in June 2009
      • Was profitable prior to funding
    • 5.
      • Most organizations use hand-rolled solutions for infrastructure automation
      • None of the existing solutions is a platform
      • Most infrastructure work is non-competitive-advantage
    • 6.
      • Model-driven configuration management
      • Focused on extensibility and solution reusability
      • Simple to start but scales to tens of thousands of machines
    • 7.
      • Target for the product is organizations with enough computers that management is a pain or a drain
      • Target for the company is organizations for whom infrastructure agility and stability are critical without employing hundreds of sysadmins
    • 8.
      • Bladelogic + Opsware sold for more than $2.25b with revenues of roughly $150m/year and < 25% penetration
      • 70k servers started a day on Amazon
      • 2009 Server sales were $43.2b
    • 9. Business Model
      • Services and Support
      • Commercial extensions, with a focus on data analytics, auditing, and compliance
      • Supported extensions and solutions akin to Red Hat’s model
    • 10.
      • Opsware and Bladelogic: Cost prohibitive, useless at small scales, painfully complicated, not extensible
      • Cfengine: Very user-unfriendly, not extensible
      • Hand-rolled: Difficult, high maintenance costs, inflexible
    • 11.  
    • 12.
      • Luke Kanies, Founder and CEO
      • Teyo Tyree, Founder and VP of Professional Services
      • Puneet Agarwal of True Ventures
      • Kevin Compton of Radar Ventures
      • Michael Abbott of Palm Computing
      • Dave Rosenberg, formerly of MuleSoft
    • 13. Customers and Investors