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  • 1. Powering the B2B Revenue Cycle Phil Fernandez, President and CEO April 2009
  • 2. Buying Has Changed Forever © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 2
  • 3. Marketing and Sales Must Change Too Marketing Sales Be Everywhere Nurture Score Collaborate © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 3
  • 4. Marketo Revenue Suite Lead Prospect Nurturing Scoring Inquiry Database and Insight Life-Cycle Capture Automation Reporting and Analytics Page 4
  • 5. © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 5
  • 6. The Marketo Business Target Market Business Model • 44,000 Target Companies • SaaS • $823 Billion Marketing • Annual Subscription Spending • $30K Average ARR • $16.4 Billion Addressable Technology Spend (IDC) Sales & Marketing Revenue & Growth • Marketing-Driven Inside • Year 1: $1.6M GAAP Sales Process Revenue • $1.5M Annual Quota • Year 2: 500% Growth • $6,000 Total Acquisition Cost © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 6
  • 7. Over 180 Successful Customers Select Customers © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 7
  • 8. Acteva Books $2 Million in New Revenue with Marketo COMPANY “Marketo’s power, usability and agility Leader in online event registration helped us quickly launch the Acteva Referral Program. Results include CHALLENGE $2 million in incremental gross revenue Reduce marketing spend and partner satisfaction that is Increase lead flow priceless.” Improve productivity without increasing staff — Ed Lemire, Executive Vice President, Acteva WHY MARKETO RESULTS Lead management functionality and flexibility Saved $400,000 by reducing cycle times Campaign management speed Build campaigns 4-5 times faster and ease of use Booked $2M in new revenue Fast time to value Achieved 350% ROI © 2009 Marketo, Inc. Marketo Proprietary and Confidential Page 8
  • 9. © 2009 Marketo, Inc. Marketo Proprietary and Confidential