Kate Rutter, UX+Lean=AWESOME
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Kate Rutter, UX+Lean=AWESOME Kate Rutter, UX+Lean=AWESOME Presentation Transcript

  • Lean + UX =AwesomeUsing UX & leanapproaches to +make epicprogress FEBRUARY 2013
  • TWEET! Kate Rutter, Co-Founder & Principal @katerutter @luxrcoLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • so... I have a product. How do I know itLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO doesn’t
  • ne ed we eat a gr UXLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • so let’ s focu on the s UILUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UX ≠ UILUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • ProductLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UILUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UX = mmmmmmLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UX = • a mindset • focused on delivering value • inspires the right kinds of ideas • guides decisionsLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • cold-sweat questions use this? Why will care will the Who ? y an it do What c le will that peop ay for? ur es p fe at at st h o W m How does everything e ar ortan t? fit together? im pLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • with a bit of tweaking... Who is it for? this? ill use Why ho w W does it matter care will the Why ? y to them? an it do What c le will What hat peop that t can they do ay fo ? they couldn’trdo before? ur es p fe at What features do they need to do that? W mat st h o How does How do those features everything e ar ortan t? fit together? fit together? im pLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UX = start points Who is it for? ⤷ users Why does it matter to them? ⤷ needs & goals What can they do that ⤷ they couldn’t do before? uses What features do they ⤷ features need to do that? How do those features ⤷ product, fit together? brand & voiceLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • dang. That’s a lot of stuff.LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UX = a simple stack Who is it for? ⤷ users Why does it matter to them? ⤷ needs & goals What can they do that ⤷ they couldn’t do before? uses What features do they ⤷ features need to do that? UI goes here How do those features ⤷ ⤷ product, fit together? brand & voiceLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UX = a simple stack Users I need... Needs I want... My goal is... Vision & values Mary can... Uses Features sketches, prototypes, pixels ProductLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UX + Lean = <3 BUILD Customer Users LEARN MEASURE development I need... or...user research Needs I want... My goal is... Vision & values Sketches & Mary can... prototypes Uses before UI. Before code. Features Experiments, sketches, MVPs, Metrics prototypes, pixels and...usability testing ProductLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UX + Lean = <3 BUILD Customer Users LEARN MEASURE development I need... or...user research Needs I want... My goal is... Vision & values Sketches & Mary can... prototypes Uses before UI. Before code. Features Experiments, sketches, MVPs, Metrics prototypes, pixels and...usability testing ProductLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UX = a clear story users needs & goals uses features product, brand & voiceLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UX = a clear storyMeet Erika, a socially engaged college student.Erika needs to feel closely connected withfriends near and far, every day.With Facebook, Erika can share her latestthoughts and see what her many friends are up to,using status updates on her “wall”, messages,comments and “likes”in a way that’s universal, clean, consistent,and fast.LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UX = a clear storyMeet Bob, a new startup entrepreneur.Bob needs to feel confident that his productdesign decisions really serve his customers.With LUXr-in-a-box, Bob can learn to interviewcustomers and validate his assumptions,using hands-on materials and onlinevideo coachingin a way that’s simple to complete, warm &engaging, and fun.LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • UX Design Mindset➜ starts • Ask important questions. • How confident are you in your answers?➜ stack • Identifies gaps. • Use it to stay focused.➜ story • Tells the story so your team can rally to it. • Use it to decide what “good” is.LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • Get ready for roll-onLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • Go be awesome.LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  • LUXr makes products that coach early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. LUXr.co 3435 Cesar Chavez, San Francisco, CA • 94110 The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101 info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc images • Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal • http://blog.westendmotorsports.com/2012/04/19/50-safety-tips-and-riding-pointers/ • http://www.flickr.com/photos/pompien/6160278603/ • http://e621.net/post/show/56643/clouds-equine-feral-hair-horn-horse-male-open_moutLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO