Geolocation for the Enterprise
Under the Radar
Lawrence Coburn
Private and Confidential
DoubleDutch
DoubleDutch helps companies
and communities launch their
own geolocation apps.
(ie "Foursquare for the Enterpr...
Consumerization of the Enterprise
Consumer EnterpriseType
Video
Connections
Microblogging
Geosocial
Geolocation Market Sizing ($B)
$0
$5
$12
$0
$5
$10
$15
$20
$25
$30
$35
$40
$45
$50
TAM
SAM
Consumer (e.g.
Foursquare, Yelp...
The Geolocation Landscape
It’s All About Control
Look & Feel Places
Game
Mechanics
7
Self Serve w/ Ning
8
Primary Verticals: Tradeshows, Universities, Enterprise, Media
Traction
Business Model and Economics
• SAAS Pricing
o $0.10 - $3.00 per seat, per month
• Freemium (coming soon)
o Self serve conf...
Team
Lawrence Coburn - CEO, Co-Founder
Serial entrepreneur. Founded RateItAll. Mentor, IO
Ventures. Geolocation editor, Th...
Closing
Looking for: Partners / Clients:
Brands, Agencies, Universities, Companies,
Conferences, Communities
Closing seed ...
www.doubledutch.me
November, 2010
Lawrence Coburn
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Transcript of "DoubleDutch Presentation"

  1. 1. Geolocation for the Enterprise Under the Radar Lawrence Coburn Private and Confidential
  2. 2. DoubleDutch DoubleDutch helps companies and communities launch their own geolocation apps. (ie "Foursquare for the Enterprise”) (ie ”Yammer of Location”)
  3. 3. Consumerization of the Enterprise Consumer EnterpriseType Video Connections Microblogging Geosocial
  4. 4. Geolocation Market Sizing ($B) $0 $5 $12 $0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 TAM SAM Consumer (e.g. Foursquare, Yelp) Branded City Guides, Events, Universities Enterprise Collaboration and CRM B2C B2B2C Enterprise Market Evolution
  5. 5. The Geolocation Landscape
  6. 6. It’s All About Control Look & Feel Places Game Mechanics
  7. 7. 7 Self Serve w/ Ning
  8. 8. 8 Primary Verticals: Tradeshows, Universities, Enterprise, Media Traction
  9. 9. Business Model and Economics • SAAS Pricing o $0.10 - $3.00 per seat, per month • Freemium (coming soon) o Self serve configuration o Ning partnership
  10. 10. Team Lawrence Coburn - CEO, Co-Founder Serial entrepreneur. Founded RateItAll. Mentor, IO Ventures. Geolocation editor, The Next Web. Mathew Spolin - CTO, Co-Founder Serial entrepreneur. First technical hire at Human Genome Sciences. Co-founder Noosh, which went to S-1 filing. CTO RateItAll. Pankaj Prasad – Sales / Business Development Serial entrepreneur. Sold first company for $66M. Co- Founder of the first enterprise facing social networking service. 5 years sales at Cisco. Current Headcount: 7
  11. 11. Closing Looking for: Partners / Clients: Brands, Agencies, Universities, Companies, Conferences, Communities Closing seed funding right now: Charles River Ventures, Accelerator Ventures, Launch Capital, committed etc.
  12. 12. www.doubledutch.me November, 2010 Lawrence Coburn
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