Delphix2

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  • Delphix is a database virtualization software company that turns expensive database infrastructure into software that can run in a fraction of the space, while preserving full functionality and performance.
  • Problem: database ecosystem redundant, dynamic, expensiveMost datacenters spend a great deal managing unstructured data, but they spend the most pound-for-pound in the database ecosystem. If you zoom into the database ecosystem, the production application and database is only the tip of the iceberg, as little as 10% of the total infrastructure footprint and costs. Most enterprises are unaware of the full extent of the redundancy and complexity required in regular operations. Due to the high business criticality of applications like ERP and CRM, enterprises generally create multiple copies of their database infrastructure before making even small changes or improvements. For most important applications, a full copy of infrastructure exists for development and QA for production support—to help troubleshoot problems if errors occur in the database or application. In addition, typical environments will create two more copies for dev and QA for projects—such as an application or database upgrade, update, or patch, which come out from vendors monthly or quarterly. In enterprises that develop or customize applications, even more copies are created in non-production environment for dev, test, QA, and staging. Even worse, all this redundancy gets magnified by the need to constantly move the data. As applications grow and change, databases have to be refreshed in development, then moved to testing, QA, staging, and back to production. For projects, which come regularly, development has to be frequently refreshed and moved through the cycle; using stale or partial data can prolong timelines or impede proper testing. Other copies, such as staging for data warehouses, have to be refreshed weekly, nightly, or even more frequently. It takes the average IT organization 10 hours to 10 weeks to provision a new copy of a database from one environment to another, navigating internal procurement processes and coordinating among DBAs, server, storage, and backup teams—an enormous operational expense.
  • Solution and benefits: database virtualizationAt Delphix, we asked a simple question: why make and move around all these copies? What if you could have a single virtual authority that stayed synchronized with production? You could then serve all the copies needed in enterprises off a single shared footprint. If you could do that, you could really empower IT to better service the business—delivering on critical requests from lines of business to improve applications that drive sales or operational efficiency. You could spend less on infrastructure, while simplifying operational IT complexity. Best of all, if you designed the solution correctly, you could achieve all of this with no changes required to production, so you could get a high return on investment, at very low risk.
  • Technology: CrossFlow Engine—turn hardware into software The CrossFlow Engine sits at the heart of the Delphix Server. CrossFlow takes streams from physical databases and turns them into software virtual databases that can sit in a fraction of the space, but with full functionality and performance. CrossFlow dynamically maps file changes and database logs into a TimeFlow—a rolling window of changes recorded for an LDB that is always application consistent. With content aware reduction, Delphix compresses and eliminates unnecessary, empty, and transient data blocks that are not used—shrinking even the first copy of an LDB by up to 75%. Underneath TimeFlow, Delphix leverages highly mature snapshot and cloning technologies to present VDBs to target servers as a set of pointers that map to already existing blocks, eliminating the need to create new, physical copies. Snapshots have been in existence for several years but have lacked the application awareness to fully harness their power for the database ecosystem. Changes to Delphix VDBs are written as new, compressed blocks and maintained transparently by the Delphix Server. Once opened, VDBs are not updated by Delphix—they are only changed by database users and applications. Only the TimeFlow for the LDB continues to be updated, and new VDBs can be instantly provisioned from that TimeFlow, or open VDBs can be refreshed in place. [Primary Confusion] Even VDBs can have their own TimeFlow, and VDBs can be easily provisioned from VDBs, enabling users to promote databases from development to testing. In some environments, data security may be a concern, so users can automatically mask sensitive data, such as Social Security Numbers, through integrated support for pre and post scripting—obfuscating private information before VDBs become accessible by users. Importantly, Delphix automates all of the highly complex, fault prone parameterization required to provision copies of databases, from changing Oracle SIDs to editing cache settings. The end result is a technology engine that is designed to consolidate all the dynamic, lifecycle copies of databases created in enterprise environments, while reducing the time and complexity of provisioning to nearly zero.
  • Return on investment (ROI): business enablement, OpEx, and CapExBy combining consolidation and data reduction technologies, Delphix cuts capital expenditures by over 50% and can even pay for itself instantly if new database storage needs to be procured in the same quarter. Many IT organizations have been forced to do more with less; the ability to slash complexity and time for provisioning by over 90% allows IT personnel to focus on higher priorities and projects with higher returns. Finally, by reducing the time and cost of provisioning database sandboxes to nearly zero, Delphix enables IT to better service business needs. Today, many business ideas—like an end-of-quarter adjustment to a CRM application to drive sales efficiency—never become reality due to the hurdles posed by physical infrastructure. Software infrastructure like VMware and Delphix, however, facilitate innovation, allowing businesses to capture potentially lost opportunity value. With Delphix, enterprises can spend less and move faster than the competition.
  • Usability and simplicity: 3 clicks to provisioningMost enterprise software products build their user interfaces last, so they reflect the mechanics of the technology. At Delphix, we believe in building interfaces around users, providing intuitive usability and enabling end-user self service. Usability isn’t just about elegant interfaces—it reduces the long term operational cost and complexity of a product, increasing customer value over time. After selecting an LDB in Delphix, it takes only three clicks to provision a VDB with no additional hardware required—a dramatic improvement over the days and weeks often required with physical infrastructure.
  • Delphix2

    1. 1. Database VirtualizationJedidiah Yueh, CEO<br />April 2010<br />
    2. 2. Pioneering Data De-duplication<br />Jedidiah Yueh<br /><ul><li>Founded Avamar in 1999, acquired by EMC in 2006
    3. 3. Avamar adoption: >$1 billion in lifetime revenue in 2011
    4. 4. 10,000+ customers
    5. 5. VP Product Management at EMC
    6. 6. Created targeted VMware campaign, Avamar Virtual Edition
    7. 7. Discovered challenge of dealing with databases from 30+ customers</li></ul>November 2006<br />has acquired<br />for<br />$165,000,000<br />DE-DUPE<br />>> Strictly Confidential <br />2<br />
    8. 8. VMware, De-dupe: Not Designed for DBs<br /><ul><li>Hypervisor performance concerns</li></ul>De-dupe inefficient for DBs<br />Header: 1<br />Data<br />Footer<br />Header: 2<br />Data<br />Footer<br />Header: 3<br />Data<br />Footer<br />Header: 4<br />Data<br />Footer<br />Header: 5<br />Data<br />Footer<br />Header: 6<br />Data<br />Footer<br />Header: 7<br />Data<br />Footer<br />Header: 8<br />Data<br />Footer<br />Header: 9<br />Data<br />Footer<br />Hypervisor: 5-15% I/O Drag<br />DB block structure not aligned with variable de-dupe<br />>> Strictly Confidential <br />3<br />
    9. 9. Database Infrastructure: Complex, Redundant, Dynamic<br />4<br />Business Critical Applications: Change Happens<br />Production<br />QA: Prod Support<br />Dev: Prod Support<br />Test: Project (Upgrade)<br />QA: Project (Upgrade)<br />Dev: Project (Upgrade)<br />Standby, Stage<br />UAT, Pilots, Training<br />Operational Reporting, ODS<br />DB Ecosystem: Highest Cost<br />Unstructured Data: High Volume, Low Cost<br />>> Strictly Confidential <br />
    10. 10. Dev: Prod Support<br />QA: Prod Support<br />Production Database<br />Dev: Project (Upgrade)<br />Test: Project (Upgrade)<br />QA: Project (Upgrade)<br />An Elegant, Simple Solution<br />A Single, Virtual Authority<br />Top line: accelerate innovation, drive business efficiency<br />Bottom line: cut CapEx by 50%, slash OpEx by 90%<br /><ul><li>High return, low risk</li></ul>Standby, Stage<br />UAT, Pilots, Training<br />Operational Reporting, ODS<br />Database Virtualization:<br />Why make and move around all those copies?<br />5<br />Consolidate. Instantly Provision. Maximize Performance.<br />>> Strictly Confidential <br />
    11. 11. Wanted: Unfair Competitive Advantage<br /><ul><li>Alok Srivastava: VP Engineering</li></ul>Director of Engineering, Clusters and Parallel Storage Technology (RAC), Oracle<br />Products responsible for ~$2 billion in revenue for Oracle, 30+ patents and patents pending<br /><ul><li>Boris Klots: Chief Architect</li></ul>Inventor of Cache Fusion, Oracle; 50+ patents and patents pending<br />PhD Mathematics, Moscow State University<br /><ul><li>Arnold Silverman: Independent Board Member</li></ul>Founding board member, Oracle; Co-founder, Business Objects<br />Other investments: Informatica, Kiva, TimesTen<br /><ul><li>Chris Schaepe, Lightspeed Managing Director, Board Member
    12. 12. AsheemChandna, Greylock Partner, Board Member</li></ul>6<br />>> Strictly Confidential <br />
    13. 13. CrossFlow: Turn Hardware Into Software<br />7<br />ERP Database<br />CRM Database<br />Data Warehouse<br />DB API<br />PHYSICAL<br />Link, Shrink, and Load<br />CrossFlow Engine<br /><ul><li>Input: DB Streams
    14. 14. Map into TimeFlow
    15. 15. Output: VDBs
    16. 16. Full functionality
    17. 17. Full performance
    18. 18. No time, space</li></ul>TimeFlow<br />No Empty, Temporary, or Scratch Blocks<br />VIRTUAL<br />Mask Prior to Provisioning<br />ERP VDB<br />CRM VDB<br />DW VDB<br />NFS<br />NFS<br />NFS<br />>> Strictly Confidential <br />
    19. 19. Quantitative Customer Value<br />41.4 : 1<br />48.6 : 1<br />22.7 : 1<br />45.5 : 1<br />>> Strictly Confidential <br />8<br />
    20. 20. Virtualization Accelerates Innovation<br />9<br /><ul><li>Proof: Try the Product</li></ul>$400,000<br />Accelerate feature, application rollouts—forever <br />Automate DB “assembly line”<br />$300,000<br />$200,000<br />Innovation<br />Value<br />$100,000<br />$0<br />-$100,000<br />-$100,000<br /><ul><li>Cut CapEx by 50%
    21. 21. Slash OpEx by 90%</li></ul>-$100,000<br />-$400,000<br />-$500,000<br />-$600,000<br />* 5 TB Oracle Environment on SAN<br />>> Strictly Confidential for Lightspeed<br />>> Strictly Confidential <br />
    22. 22. Provision Fast: From 3 Days to 3 Clicks<br />10<br />>> Strictly Confidential <br />
    23. 23. Thank You<br />For more information, please contact us at jed@delphix.com.<br />
    24. 24. Confidentiality<br />The information presented here is confidential and proprietary to Delphix Corp. <br />Please do not share the information contained herein with other vendors or potential competitors.<br />In case you have received a copy of this presentation without prior authorization from Delphix Corp. please do not read, duplicate, or distribute this presentation and contact us at: legal@delphix.com.<br />>> Strictly Confidential <br />12<br />

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