Your SlideShare is downloading. ×
Compass Labs Presentation
Compass Labs Presentation
Compass Labs Presentation
Compass Labs Presentation
Compass Labs Presentation
Compass Labs Presentation
Compass Labs Presentation
Compass Labs Presentation
Compass Labs Presentation
Compass Labs Presentation
Compass Labs Presentation
Compass Labs Presentation
Compass Labs Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Compass Labs Presentation

1,024

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,024
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Marketing Optimization: Reaching And Engaging Social Users
  • 2. Social Media: Tremendous Usage  Explosive Growth  Highly interactive  Interaction with Brands  Search 2
  • 3. Social Media: Tremendous Usage Billions of messages daily  Explosive Growth  Highly interactive  Interaction with Brands  Search 3
  • 4. Social Media: Tremendous Usage  Explosive Growth  Highly interactive  Interaction with Brands  Search 4
  • 5. Over half of U.S. online shoppers check Facebook, Twitter before they buy Social Media: Tremendous Usage  Explosive Growth  Highly interactive  Interaction with Brands  Search Ideal Opportunity For Advertisers 5
  • 6. Advertisers Can’t Rely on Traditional Technologies Social Media Requires New Solutions Keywords Contextual Targeting Cookies Behavioral Targeting 6
  • 7. We Understand Social Media Specialized Natural Language Processing Engine  Extract meaning from social conversations, abbreviations, colloquialisms  Piece together conversation threads  Overlay social relationships  Factor in influencers @SeanLloyd @XxAmandaTxX More@gblondon Ready to buy Cameras 97% DSLR, Nikon 48 mins ago Mtn bike 80% Kawasaki 12 hrs ago Interested in Outdoors (bike trails, camping, soccer, Kawasaki) Gadgets (iPhone, GPS) Music (BEP, XM) Location Denver UserIntent&Interest 7
  • 8. Precisely Target Valuable Audiences  In-market to buy camera  Outdoor enthusiasts  College student worried about costs  Frequent travelers  Social shopping afficionados 8  ……Others……  Smart-phone owners  Organic shoppers Over 200 million unique users in US alone!
  • 9. Reach Users Wherever They Are On MobileOn Applications On Facebook On Socially Integrated Websites 9
  • 10. We Deliver Strong Results 3.36% 9.34% Traditional Ad Network Compass Labs Solution 1.56 10.42 Traditional Ad Network Compass Labs Solution Conversion Rate Minutes Spent On Site Number of Pages Visited 10 11.27 1.95 Traditional Ad NetworkCompass Labs Solution
  • 11. Our Solution is Ideal Particularly for advertisers who want to:  Acquire leads from social networks, a new source  Build brand affinity with specific audiences  Acquire social shoppers  Acquire fans, followers  Reach influencers for specific topics, audience segments  Maximize exposure and effectiveness on social networks, for the least cost 11
  • 12. We Are A Seasoned Team With Deep Industry Experience  Prior Experience: Senior roles at Google, Yahoo, eBay, Become, PriceGrabber  CEO: Built and led Google’s mobile ads business. A serial entrepreneur with a strong track record  Co-founder: Built world-class search and ads engine  Co-founder: PhD at MIT’s Media Labs on extracting meaning from social conversations  Team has almost 20 patents 12
  • 13. Get Started Today! To learn how Compass Labs can help you, email sales@compasslabs.com  Reach & Engage Millions Of Precisely Targeted Social Media Users  Maximize Your Advertising ROI 13

×