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Compass Labs Presentation

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    Compass Labs Presentation Compass Labs Presentation Presentation Transcript

    • Social Marketing Optimization:Reaching And Engaging Social Users
    • Social Media: Tremendous Usage
      • Explosive Growth
      • Highly interactive
      • Interaction with Brands
      • Search
      2
    • Social Media: Tremendous Usage
      • Explosive Growth
      • Highly interactive
      • Interaction with Brands
      • Search
      Billions of messages daily
      3
    • Social Media: Tremendous Usage
      • Explosive Growth
      • Highly interactive
      • Interaction with Brands
      • Search
      4
    • Over half of U.S. online shoppers check Facebook, Twitter before they buy
      Social Media: Tremendous Usage
      • Explosive Growth
      • Highly interactive
      • Interaction with Brands
      • Search
      Ideal Opportunity For Advertisers
      5
    • Advertisers Can’t Rely on Traditional Technologies
      Keywords
      Contextual Targeting
      Cookies
      Behavioral Targeting
      Social Media Requires New Solutions
      6
    • We Understand Social Media
      Specialized Natural Language Processing Engine
      • Extract meaning from social conversations, abbreviations, colloquialisms
      • Piece together conversation threads
      • Overlay social relationships
      • Factor in influencers
      @gblondon
      More
      Ready to buy
      Cameras 97% DSLR, Nikon 48 mins ago
      Mtn bike 80% Kawasaki 12 hrs ago
      Interested in
      Outdoors (bike trails, camping, soccer, Kawasaki)
      Gadgets (iPhone, GPS)
      Music (BEP, XM)
      Location
      Denver
      User Intent & Interest
      @SeanLloyd
      @XxAmandaTxX
      7
    • Precisely Target Valuable Audiences
      • In-market to buy camera
      • Outdoor enthusiasts
      • College student worried about costs
      • Frequent travelers
      • Social shopping afficionados
      • Smart-phone owners
      • Organic shoppers
      • ……Others……
      Over 200 million unique users in US alone!
      8
    • Reach Users Wherever They Are
      On Facebook
      On Mobile
      On Applications
      On Socially Integrated Websites
      9
    • We Deliver Strong Results
      Number of
      Pages Visited
      Conversion Rate
      Minutes Spent
      On Site
      10
    • Our Solution is Ideal
      Particularly for advertisers who want to:
      • Acquire leads from social networks, a new source
      • Build brand affinity with specific audiences
      • Acquire social shoppers
      • Acquire fans, followers
      • Reach influencers for specific topics, audience segments
      • Maximize exposure and effectiveness on social networks, for the least cost
      11
    • We Are A Seasoned Team WithDeep Industry Experience
      • Prior Experience: Senior roles at Google, Yahoo, eBay, Become, PriceGrabber
      • CEO: Built and led Google’s mobile ads business. A serial entrepreneur with a strong track record
      • Co-founder: Built world-class search and ads engine
      • Co-founder: PhD at MIT’s Media Labs on extracting meaning from social conversations
      • Team has almost 20 patents
      12
    • Get Started Today!
      • Reach & Engage Millions Of Precisely Targeted Social Media Users
      • Maximize Your Advertising ROI
      To learn how Compass Labs can help you,
      email sales@compasslabs.com
      13