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Social Marketing Optimization:
Reaching And Engaging Social Users
Social Media: Tremendous Usage
 Explosive Growth
 Highly interactive
 Interaction with Brands
 Search
2
Social Media: Tremendous Usage
Billions of messages daily
 Explosive Growth
 Highly interactive
 Interaction with Brand...
Social Media: Tremendous Usage
 Explosive Growth
 Highly interactive
 Interaction with Brands
 Search
2
Over half of U.S. online shoppers check
Facebook, Twitter before they buy
Social Media: Tremendous Usage
 Explosive Growt...
Advertisers Can’t Rely on Traditional
Technologies
Social Media Requires New Solutions
Keywords
Contextual Targeting
Cooki...
We Understand Social Media
Specialized Natural Language Processing Engine
 Extract meaning from social conversations,
abb...
Precisely Target Valuable Audiences
 In-market to buy camera
 Outdoor enthusiasts
 College student worried
about costs
...
Reach Users Wherever They Are
On MobileOn Applications
On Facebook
On Socially Integrated Websites
5
We Deliver Strong Results
1.56
10.42
Traditional Ad Network Compass Labs Solution
3.36%
9.34%
Traditional Ad Network Compa...
Our Solution is Ideal
Particularly for advertisers who want to:
 Acquire leads from social networks, a new source
 Build...
We Are A Seasoned Team With
Deep Industry Experience
 Prior Experience: Senior roles at Google, Yahoo, eBay,
Become, Pric...
Get Started Today!
To learn how Compass Labs can help you,
email sales@compasslabs.com
 Reach & Engage Millions Of Precis...
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Compass Labs

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Transcript of "Compass Labs"

  1. 1. Social Marketing Optimization: Reaching And Engaging Social Users
  2. 2. Social Media: Tremendous Usage  Explosive Growth  Highly interactive  Interaction with Brands  Search 2
  3. 3. Social Media: Tremendous Usage Billions of messages daily  Explosive Growth  Highly interactive  Interaction with Brands  Search 2
  4. 4. Social Media: Tremendous Usage  Explosive Growth  Highly interactive  Interaction with Brands  Search 2
  5. 5. Over half of U.S. online shoppers check Facebook, Twitter before they buy Social Media: Tremendous Usage  Explosive Growth  Highly interactive  Interaction with Brands  Search Ideal Opportunity For Advertisers 2
  6. 6. Advertisers Can’t Rely on Traditional Technologies Social Media Requires New Solutions Keywords Contextual Targeting Cookies Behavioral Targeting 3
  7. 7. We Understand Social Media Specialized Natural Language Processing Engine  Extract meaning from social conversations, abbreviations, colloquialisms  Piece together conversation threads  Overlay social relationships  Factor in influencers @SeanLloyd @XxAmandaTxX More@gblondon Ready to buy Cameras 97% DSLR, Nikon 48 mins ago Mtn bike 80% Kawasaki 12 hrs ago Interested in Outdoors (bike trails, camping, soccer, Kawasaki) Gadgets (iPhone, GPS) Music (BEP, XM) Location Denver UserIntent&Interest 3
  8. 8. Precisely Target Valuable Audiences  In-market to buy camera  Outdoor enthusiasts  College student worried about costs  Frequent travelers  Social shopping afficionados 4  ……Others……  Smart-phone owners  Organic shoppers Over 200 million unique users in US alone!
  9. 9. Reach Users Wherever They Are On MobileOn Applications On Facebook On Socially Integrated Websites 5
  10. 10. We Deliver Strong Results 1.56 10.42 Traditional Ad Network Compass Labs Solution 3.36% 9.34% Traditional Ad Network Compass Labs Solution 1.56 10.42 Traditional Ad Network Compass Labs Solution Conversion Rate Minutes Spent On Site Number of Pages Visited 6
  11. 11. Our Solution is Ideal Particularly for advertisers who want to:  Acquire leads from social networks, a new source  Build brand affinity with specific audiences  Acquire social shoppers  Acquire fans, followers  Reach influencers for specific topics, audience segments  Maximize exposure and effectiveness on social networks, for the least cost 7
  12. 12. We Are A Seasoned Team With Deep Industry Experience  Prior Experience: Senior roles at Google, Yahoo, eBay, Become, PriceGrabber  CEO: Built and led Google’s mobile ads business. A serial entrepreneur with a strong track record  Co-founder: Built world-class search and ads engine  Co-founder: PhD at MIT’s Media Labs on extracting meaning from social conversations  Team has almost 20 patents 8
  13. 13. Get Started Today! To learn how Compass Labs can help you, email sales@compasslabs.com  Reach & Engage Millions Of Precisely Targeted Social Media Users  Maximize Your Advertising ROI 9
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