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CoffeeTable Presents at Under the Radar
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CoffeeTable Presents at Under the Radar

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Transcript

  • 1. Catalog Shopping on Touch Devices
  • 2. Ben ChoiCEO & Catalog Shopper
  • 3. “Brad and I wereon Amazon.com forthe first time a weekago. But we got lost.I’ll stick tocatalogs.”-Angelina Jolie, 2011
  • 4. $270Bof purchases.
  • 5. Retailersmail a lot ofcatalogs.
  • 6. 15B catalogs = $15BIn paper, postage & data
  • 7. Most go in the trash.
  • 8. “Half themoney I spendon advertising iswasted; thetrouble is I don’tknow which half.”- John Wanamaker,Retail entrepreneur& Postmaster General
  • 9. CustomerMulti-channelretailers payup frontand can’tmeasure Retailerresults.
  • 10. Retailers need a Catalog 2.0
  • 11. DigitalAudience
  • 12. CatalogAnalytics
  • 13. How do we attract shoppers?
  • 14. By making a great appthat shoppers love
  • 15. Retailers love us too. All 170 of them.
  • 16. Why will we #win?We’ve done this before Ben (CEO) Chris (Chairman) $400M
  • 17. Ben Choiben@coffeetable.com

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