Providing a new category of business analytics emerging across the front office - Performance Management applications.
Front Office Performance Management applications help sales, marketing and service leaders improve revenue growth by automating the operational management process for optimal results. </li></li></ul><li>Problem / Motivation<br /><ul><li>Traditional Business Intelligence tools are not useful to most business managers as evidenced by the lack of enterprise penetration.
Traditional Business Intelligence tools are not process aware, not domain aware and, too complex to set up, maintain and use.</li></li></ul><li>Secret Sauce<br /><ul><li>Cloud9 developed the industry’s first and only self-healing data warehousing infrastructure combined with a change analytics engine and metadata-driven application configuration.
This new technology allows us to automatically capture and maintain a record of change for any transactional data source and deliver a unique application experience to each customer at a fraction of traditional costs. </li></li></ul><li>Go-to-Market<br /><ul><li>Our 1st Performance Management application is Pipeline Management for sales managers, which helps manage risk and opportunity week-to-week in the sales pipeline.
Product line will evolve to deliver support for adjacent management processes, e.g., enterprise sales forecasting, sales & territory planning and multi-channel marketing management.
Our customers find us via the web, digital marketing campaign responses and through CRM vendor partnerships like Salesforce.
Cloud9 delivers a low-cost virtual enterprise selling experience over the phone and via web conferencing.</li></li></ul><li>Market Size & Growth<br />Business Analytics:<br /><ul><li>$34B Business Analytics Software market
We intend to develop an API layer on the platform and support a community of Performance Management application developers, which will accelerate us into adjacent vertical/horizontal markets. There will be an OEM-style platform royalty model associated with this future program.</li></li></ul><li>Competition<br /><ul><li>Manual systems including Excel, email, people, local data marts, BI tools & IT projects.
Our competitive advantage is time-to-value for the business.
By enforcing source-system security, currency conversion rules, fiscal calendars, organizational hierarchies and capturing changes on all data & metadata automatically, our applications can be ready to deploy days with no IT support.</li></li></ul><li>Traction<br />80+ customers<br />Adding 5-10 per mo.<br />2010<br />Q4-2008<br />2009<br />