BlackLocus Presents at Under the Radar

670
-1

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
670
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

BlackLocus Presents at Under the Radar

  1. 1. Pricing Optimization SaaS Platformfor Online Retailers ROB TAYLOR, PRESIDENT Under the Radar, November 10, 2011 MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 1 of 3
  2. 2. Consumers ALWAYS want the BEST priceMARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 2 of 3
  3. 3. Price too HIGH Lose SALESPrice too LOW Lose MARGIN MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 3 of 3
  4. 4. We Automatically TRACK andADJUST Product Pricing. MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 4 of 3
  5. 5. “This is one of our most important STRATEGIC relationships” - Motion Computing  40 paying customers  $K’s in avg. monthly fees  Proven scalable > 100K SKUs  No marketing  Zero attritionMARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 5 of 3
  6. 6. Rodrigo Carvalho Rob Taylor CEO President / COO • 5 years pricing experience• 5 years e-commerce experience • 12 years driving start-up growth• 4 years ERP consulting • Former TrueCar, Pricelock COO• Carnegie Mellon MBA • Kellogg MBA, MS Engineering Francisco Uribe Lukas Bouvrie CTO CCO•14 years Programming • 5 year entrepreneur• Carnegie Mellon MS CS • Carnegie Mellon MBA MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 6 of 3
  7. 7. Shop Platforms Retailers E-com Providers MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 7 of 3
  8. 8. THANK YOU!MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 8 of 3
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×