BarcodeHero Presentation

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BarcodeHero Presentation

  1. 1. The  magic  of  online  shopping.  Now  available  in  stores.     Under  the  Radar  2010   ©  2010  Kima  Labs,  Inc.                    November  12,  2010  
  2. 2. I  love  online  shopping!   – Developed  PersonalizaFon   – Founded  Automated  AdverFsing   ($300  million  channel)   – Led  Social  Networks  IniFaFve   2001-­‐2006  
  3. 3. In-­‐Store   $4T  US   Online  Retail   $210B  
  4. 4. •  Who  knows  if  the  price  is  good?   •  Product  info  limited  to  the  box   •  No  trusted  source   •  One  store  fits  all  –  no     personalizaFon   •  Nothing  social  or  viral   •  Long  lines!   have  to  “pre-­‐shop”  online!  70%  
  5. 5. We’re  bringing  the  power   of  online  to  in-­‐store   shoppers  
  6. 6. •  Fun  and  beau?ful!  
  7. 7. •  Fun  and  beauFful!   •  Social  microreviews  
  8. 8. •  Fun  and  beauFful!   •  Social  microreviews   •  Follow  who  you  want  
  9. 9. •  Fun  and  beauFful!   •  Social  microreviews   •  Follow  who  you  want   •  Discover  new  products  
  10. 10. •  Fun  and  beauFful!   •  Social  microreviews   •  Follow  who  you  want   •  Discover  new  products   •  Compare  prices    
  11. 11. •  Fun  and  beauFful!   •  Social  microreviews   •  Follow  who  you  want   •  Discover  new  products   •  Compare  prices   •  Works  with  any   product  in  any  store  
  12. 12. •  Fun  and  beauFful!   •  Social  microreviews   •  Follow  who  you  want   •  Discover  new  products   •  Compare  prices   •  Works  with  any   product  in  any  store     •  Checkout  (future)  
  13. 13. Demo  
  14. 14. How  can  retailers  &  brands  win?       Help  your  customers  have  a   beLer  experience!  
  15. 15. We  help  you  help  your  customers     •  Retailers:  make  your  catalog  and  inventory   searchable  and  discoverable   •  Brands  &  Manufacturers:  add  helpful  content   and  media   •  Publishers:  Let  in-­‐store  shoppers  access  your   product  content.  
  16. 16. Simple  business  model   •  Free  app   •  Free  to  add  content,  have  a  presence   •  Paid  promoFons  &  adverFsing  
  17. 17. The  magic  of  online.    Now  available  in  stores.   •  Founded  by  Amazon.com  veterans   •  Backed  by  Fer-­‐1  angels,  The  Washington   Post  Company,  and  execs  from  Amazon,   Wal-­‐Mart,  Google,  and  Facebook   •  OpportuniFes  for  retailers,  brands,   agencies,  and  publishers.  

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