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Away Find

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  • 1. Jared Goralnick, Founder +1 240­296­0800,  jared@awayfind.com
  • 2. get from your inbox messages that matter from you care about Jared Goralnick, Founder +1 240­296­0800,  jared@awayfind.com
  • 3. Voice Your Family SMS Your Boss Your Inbox IM Top Client Others “ The online equivalent of having an administrative assistant  screen your mail and only bother you for the important things.” —WEBWORKERDAILY March 2010 AwayFind Overview 3
  • 4. The Problem: March 2010 AwayFind Overview 4
  • 5. The Problem: March 2010 AwayFind Overview 5
  • 6. The Solution: March 2010 AwayFind Overview 6
  • 7. The Solution: March 2010 AwayFind Overview 7
  • 8. 100+ emails per day Road warrior or business traveler Has critical/time­sensitive communications Most employees involved in time­sensitive tasks Many employees in client­facing roles Average employee salary over 65k 100,000+ email users Seeking marketplace differentiation Can handle Tier 1 Support March 2010 AwayFind Overview 8
  • 9. Product Overview: AwayFind used at most major companies. Examples: Over 100 articles about AwayFind. Examples include: “AwayFind lets you use email normally — checking maybe twice a day — while urgent  “AwayFind lets you use email normally — messages are still rushed to you” “AwayFind offers  “Anyone who needs  checking maybe twice a day — while urgent  ingenious ways to...  large blocks of time to  messages are still rushed to you” AwayFind  make it harder for  accomplish tasks can  others to seize your  “…ensures that you will always receive  interruptions now be assured that  focus.” important messages without facing the  receive urgent the critical messages  distraction of unimportant emails.” will come through.” “ The online equivalent of  having an administrative  “AwayFind is a clever solution that...addresses assistant screen your mail  the fear that some piece of critical information is  While you're not checking email…when  and only bother you for the  going to arrive and we're not going to see it.”important things.” Mr. HolyCrapINeedYouRightNow emails  ...you get the message on your phone.” March 2010 AwayFind Overview 9
  • 10. Click on any  of these images for  a one minute  YouTube demonstration Filters Intelligent Contact Form Auto-Responders March 2010 AwayFind Overview 10
  • 11. When emails arrive from any of these people… …AwayFind will call and read you the message, and forward it on to Jessica March 2010 AwayFind Overview 11
  • 12. AwayFind optionally responds once every 180 days to new contacts, providing a way to reach the AwayFind user in an emergency An alternate way to inform people of a way to reach AwayFind users in an emergency is by placing the Contact Form link in one’s email signature March 2010 AwayFind Overview 12
  • 13. When others need to reach you urgently, this form routes messages to your cell phone and/or emergency contacts Each message category can trigger different alerts. Personal messages might send you an SMS. Billing messages might email you, as well as someone in accounting. March 2010 AwayFind Overview 13
  • 14. Fully  Filters and  Notification  Supports Autoresponders Distribution Methods Exchange » Customizable filters  elevate urgent  Gmail/ messages Voice SMS Twitter Google Apps (local,  (local, int’l,  DM int’l) Google Voice) » Intelligent  IMAP auto­responder  routes people to  emergency contact  IM form  (Yahoo, MSN, AIM, Gtalk) » Soon: iPhone & Android push March 2010 AwayFind Overview 14
  • 15. Total of 251M users (2010 Estimate) AOL 28M (-22%) Gmail 49M (+32%) Hotmail 49M (+4%) Yahoo 125M (+18%) Source: ComScore trending. Total number of email users in 2009, 1.4 billion (Radicati). March 2010 AwayFind Overview 15
  • 16. Estimated at 300M users (2008) Notes Other 4% 12% Third-Party POP/IMAP 7% In-House POP/IMAP 9% Exchange 66% GroupWise 2% Source: Ferris Research, 2009.  In 2010, Gartner estimates 70% Exchange market share. March 2010 AwayFind Overview 16
  • 17. PLUG & PLAY (easy to get started with) OFFERS ELEVATES INFO ABOUT IMPORTANT SENDER MESSAGES RTFM (difficult to get started with) March 2010 AwayFind Overview 17
  • 18. Technology Usability Works with users’ existing  Only web based  technologies solution that  SMS IM Voice integrates with  Gmail and  Outlook interface Non­Proprietary Workflow Works with users’ existing  habits — no new email client  or task management add­on March 2010 AwayFind Overview 18
  • 19. Year One Years Two & Three Business Hosted ISP Early Sales/Exec Exchange Email Volume Adopters Users Providers Providers Sales Test & Test & Test & Test & Refine Refine Refine Refine Productivity­ Salesforce.com Where priority  As an upsell/  enthusiasts  Outlook team  communications  differentiator and already  are crucial  power  interested in  (example:  technology  “hot contacts  Wall Street) users auto­notifications” March 2010 AwayFind Overview 19
  • 20. Outreach to business  Targeting influencers  productivity and CRM  as customers  focused journalists and  (who provide a referral  bloggers channel through AwayFind  autoresponders) Participation and thought  Event participation  leadership in productivity  (example: Under The  and CRM communities Radar launch) » These strategies are in addition to customer learning focused on  increasing referrals and retention through product experience March 2010 AwayFind Overview 20
  • 21. Year One Year Two iPhone App Store Reseller partners Firefox Add­Ons Network Business productivity  applications – partnership  Salesforce.com AppExchange promotions AwayFind eBook via partners » Predicted – Gmail & Yahoo Mail Platform Distribution Networks March 2010 AwayFind Overview 21
  • 22. Charge For near zero­cost  Stage One Monthly premium features Charge For branding & direct­cost features  Much More (voice, international SMS, etc.) Reseller Already approached by major  Stage Two Licensing hosted Exchange provider Enterprise Already approached  Licensing by major Wall Street firm March 2010 AwayFind Overview 22
  • 23. $16M Current Monthly Burn : $25K Projected (Yr 1) Monthly Burn : $28—36K $12M $8M $4M $0M Q1 Q2 Q3 Q4 Year 2 Year 3 Revenue $11,563 $22,813 $42,500 $70,625 $4,388,750 $15,638,750 Expenses $92,200 $99,600 $108,600 $108,600 $798,000 $1,230,000 March 2010 AwayFind Overview 23
  • 24. Raising $250­500k Use of Proceeds $250,000 previously invested  Fund operations for 12 months by founder Team expansion: additional  developers, marketing Marketing: aggressive  go­to­market strategy March 2010 AwayFind Overview 24
  • 25. $40 K $36K Total Monthly Burn $7.0 Operations $30 K $7.0 $24K $6.0 $5.0 $7.0 Marketing $6.0 $2.1 $20 K $2.1 $18.2 $18.2 Design & Development $16.0 $10 K $11.6 $4.0 $4.0 $4.0 $4.0 Founder’s Salary $0 K Present  Month 1 Month 6 Month 12 March 2010 AwayFind Overview 25
  • 26. Jared Goralnick Eight years running software productivity training company.  International speaker on productivity and communications.  EVP, Information Overload Research Group. Charlie Hoehn Honed marketing experience while working with  Seth Godin, Tim Ferriss, and Ramit Sethi. Keith Ludlow Deep experience with user­focused web design through  metrics­testing.  4 years with Jared. Ruben Gutierrez and Sergio Kaszczyszyn Combined 21 years commercial web  development experience. March 2010 AwayFind Overview 26
  • 27. Andy Abramson, CEO Comunicano Involved in 17 startup acquisitions,  such as GrandCentral by Google (Voice).   Authors industry­leading blog, VOIPWatch. Jay Cuthrell Deep experience in communications  technologies.  Working relationships with  large email providers. Dave McClure Involved with numerous startups. Specializes in product and marketing efforts  through customer development techniques. March 2010 AwayFind Overview 27
  • 28. “Google Voice for Email” Jared Goralnick +1 240­296­0800 jared@awayfind.com @technotheory March 2010 AwayFind Overview 28
  • 29. March 2010 AwayFind Overview 29
  • 30. Email Primary Product Description Compatibility Interface Funding Category Price Raises priority of urgent communications Consumer + Web, Soon: Outlook, Beta, soon AwayFind Founder Prioritization to SMS, Voice, IM, etc. Exchange Gmail, iPhone est 5-10/month Automatic files email, human-based Outlook via ClearContext Outlook 500k Prioritization Free/90 prioritization, project management tools add-in Outlook via Undisclosed Est 90 – strictly C-Mail Filing and semantic-based prioritization Outlook Prioritization add-in (2M est.) volume based Gmail, Web & Outlook via Beta, soon Gist Business intelligence 6.75M Analytics Outlook add-in, iPhone est 5-10/month Scans email for important dates,tasks, Gmail via Kwaga Gmail 800k Task Assistance Beta telephone numbers, passwords, etc Firefox Plugin Scans email for important dates,tasks, etc. Outlook via Undisclosed Beta, soon Liaise Outlook Task Assistance Also project management features add-in (Southern Cross) est 5-10/month Grabs communications from social networks Consumer Web interface, several NutshellMail 600k estimated Aggregation Free and email, and sends an email summary Email times per day email Auto files email based on sender, performs Yahoo, Gmail, Primarily OtherInbox Yahoo, Gmail 2.3M Prioritization basic analysis for coupons, travel separate control panel Free/Advert Aggregates multiple email accounts and Consumer Separate Threadsy 1.5M Aggregation Beta social media sites Email website Business intelligence, Outlook search and Outlook, Outlook, Xobni 15.6M Analytics Free/30/50 contact-centric improvements BlackBerry BlackBerry Aggregates multiple accounts, changes Consumer Separate Angel + Wealthy 2-6 per user Zenbe Aggregation conversation workflow within groups Email website Founders per month March 2010 AwayFind Overview 30
  • 31. 41% of the day is SPENT IN EMAIL (Radicati, IDC) 28% of the day is spent recovering from INTERRUPTIONS (Basex)   27% of people have more than 1,000 MESSAGES in their inbox (Cutter) Xerox, MorganStanley, Intel and other companies have attempted  to address email overload with home­built software and training From 2002 to 2010, Founder Jared Goralnick's company  (SET Consulting) has encountered this more and more  firsthand while delivering productivity training Before this presentation is over, you’ll have checked  your email March 2010 AwayFind Overview 31
  • 32. Product Overview: Percent who also use  AwayFind intelligent  45% autoresponder 38% Active Users 16% (able to receive notifications,  and have ≥1 filter configured) 30% 17% Very Active Users 24% (have received ≥1 notification  15% within the last week) 0% Oct Nov Dec Jan Feb * AwayFind was available in August and September, but only to a carefully chosen few. March 2010 AwayFind Overview 32
  • 33. Product Overview: in PRIVATE BETA   WAITING FOR ACCESS March 2010 AwayFind Overview 33