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Appfirst

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  • 1. DAVID ROTH, CEO & CO-FOUNDER DONN ROCHETTE, CTO & CO-FOUNDER PAMELA ROUSSOS, CMO Monday, March 8, 2010
  • 2. PAIN Monday, March 8, 2010
  • 3. PAIN A select few have attained a high level of operational excellence They have spent $M customizing to get there Monday, March 8, 2010
  • 4. PAIN A select few have attained a high level of operational excellence Rest of us can’t get there Monday, March 8, 2010
  • 5. An execution model of any app from a single collector Monday, March 8, 2010
  • 6. GO TO MARKET Year 0-2 Year 1-3 Year 3-5 SaaS mid-market Enterprise departmental • Application is the • Big consumer of • Leverage GTM business SaaS partnerships • Growing market • Minimal changes to • Private cloud marketing • Operations costs are • Behind the firewall critical • No product changes required Monday, March 8, 2010
  • 7. Market Size 300M SERVERS WW* $1.4B/YEAR BUSINESS FOR APPFIRST ASSUMING SaaS SMB 1% PROFESSIONAL EDITION 3% APPFIRST LITE * Does not include servers behind the firewall Monday, March 8, 2010
  • 8. PRICING Typical AppFirst Pricing customer Typical ASP Product profile Sys Admin AppFirst Lite $80/server/yr $400/yr 5 servers AppFirst $30/server/mo Business Professional $240/server/yr minded $2400/yr Edition 10 servers Future TBD TBD TBD offerings Monday, March 8, 2010
  • 9. COMPETITION TRANSACTION VIEW CODE VIEW SYSTEMS VIEW WAR ROOM DEBUG ONE CONSOLE SYSTEMS VIEW STAND BOX UP Monday, March 8, 2010
  • 10. FOUNDERS David Roth Donn Rochette • Start-up Business Leader • Technical Visionary •4 Successful Exits • Real-timeOS Architect & Application Virtualization • Sales & Business Development Expertise • Proven results delivering viable products Monday, March 8, 2010
  • 11. •SaaS companies -- free trial! •IaaS companies -- let’s partner! •Investors -- time to invest! Monday, March 8, 2010
  • 12. Monday, March 8, 2010