DAVID ROTH, CEO & CO-FOUNDER
                        DONN ROCHETTE, CTO & CO-FOUNDER
                        PAMELA ROUSSO...
PAIN




Monday, March 8, 2010
PAIN
    A select few have attained a high level
          of operational excellence



            They have spent $M cus...
PAIN
    A select few have attained a high level
          of operational excellence




     Rest of us can’t get there
M...
An execution model of any app   from a single collector




Monday, March 8, 2010
GO TO MARKET
                        Year 0-2          Year 1-3                Year 3-5


                        SaaS    ...
Market Size


                                                   300M SERVERS WW*
                                        ...
PRICING
                                                       Typical
                          AppFirst
                ...
COMPETITION
                        TRANSACTION VIEW     CODE VIEW   SYSTEMS VIEW
                           WAR ROOM     ...
FOUNDERS
            David Roth                     Donn Rochette
        • Start-up      Business Leader   • Technical Vi...
•SaaS companies -- free trial!
                        •IaaS companies -- let’s partner!
                        •Investor...
Monday, March 8, 2010
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Appfirst

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Appfirst

  1. 1. DAVID ROTH, CEO & CO-FOUNDER DONN ROCHETTE, CTO & CO-FOUNDER PAMELA ROUSSOS, CMO Monday, March 8, 2010
  2. 2. PAIN Monday, March 8, 2010
  3. 3. PAIN A select few have attained a high level of operational excellence They have spent $M customizing to get there Monday, March 8, 2010
  4. 4. PAIN A select few have attained a high level of operational excellence Rest of us can’t get there Monday, March 8, 2010
  5. 5. An execution model of any app from a single collector Monday, March 8, 2010
  6. 6. GO TO MARKET Year 0-2 Year 1-3 Year 3-5 SaaS mid-market Enterprise departmental • Application is the • Big consumer of • Leverage GTM business SaaS partnerships • Growing market • Minimal changes to • Private cloud marketing • Operations costs are • Behind the firewall critical • No product changes required Monday, March 8, 2010
  7. 7. Market Size 300M SERVERS WW* $1.4B/YEAR BUSINESS FOR APPFIRST ASSUMING SaaS SMB 1% PROFESSIONAL EDITION 3% APPFIRST LITE * Does not include servers behind the firewall Monday, March 8, 2010
  8. 8. PRICING Typical AppFirst Pricing customer Typical ASP Product profile Sys Admin AppFirst Lite $80/server/yr $400/yr 5 servers AppFirst $30/server/mo Business Professional $240/server/yr minded $2400/yr Edition 10 servers Future TBD TBD TBD offerings Monday, March 8, 2010
  9. 9. COMPETITION TRANSACTION VIEW CODE VIEW SYSTEMS VIEW WAR ROOM DEBUG ONE CONSOLE SYSTEMS VIEW STAND BOX UP Monday, March 8, 2010
  10. 10. FOUNDERS David Roth Donn Rochette • Start-up Business Leader • Technical Visionary •4 Successful Exits • Real-timeOS Architect & Application Virtualization • Sales & Business Development Expertise • Proven results delivering viable products Monday, March 8, 2010
  11. 11. •SaaS companies -- free trial! •IaaS companies -- let’s partner! •Investors -- time to invest! Monday, March 8, 2010
  12. 12. Monday, March 8, 2010
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