Allocadia Presents at Under the Radar 2013

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Allocadia Presentation at Under the Radar 2013

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Allocadia Presents at Under the Radar 2013

  1. 1. Enterprise software for the CMO KRISTINE STEUARTCEO and Co-Founderkristine.steuart@allocadia.com
  2. 2. 3 Key Challengesof the CMOVisibility into:marketing investmentsmarketing plansreturn on marketing investment(ROI)!13 2
  3. 3. Investment & plan data 
is in spreadsheets.
  4. 4. Invoices are locked in ERP.ERP
  5. 5. Investment & plan data
is nowhere. ?RegionsProductsCorporateObjectives??
  6. 6. Marketing ROI data is capturedin multiple systems.MarketingAutomationCRM Social
  7. 7. Marketing InvestmentsMarketingROI MarketingPlanningThe Marketing ROI problem is 
an information and data problem
  8. 8. Enterprise software for the CMO
  9. 9. manage marketing investments and plans
  10. 10. input marketing budgets, commits, forecasts
  11. 11. input marketing plansCorporate Objective
  12. 12. invite users
  13. 13. connect to your ERP
  14. 14. connect to your CRM and marketing systems
  15. 15. connect to your CRM and marketing systems SalesforceCampaign Name
  16. 16. full BI-analytics, in a CMO dashboard
  17. 17. see “budget vs actual”Plan vs Actual
  18. 18. see “plan by objective”Plan by Objective
  19. 19. see “forecast or commit”Plan vs Commit
  20. 20. And finally…. everyone can see Return on Marketing Investment
  21. 21. see “return on marketing investment”Be$er  visual  of  1  ROI  report  with  SF  logo  ROMI
  22. 22. Go  To  Market  –  how  we  are  selling  go-to-market$10K-$100K / year + Services$59 - $99 / user / monthInsideSalesPartners  Analyst  referrals  Customer  referrals  Lead-­‐generaGon  MarkeGng  AutomaGon  vendors  AppClouds  
  23. 23. KRISTINE  STEUART  KATHERINE BERRY!CCO & Co-founder CEO & Co-Founder
  24. 24. ask!CMOs, Marketing LeadersCome talk to us. KRISTINE STEUARTCEO and Co-Founderkristine.steuart@allocadia.com

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