Allocadia Presents at Under the Radar 2013
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Allocadia Presentation at Under the Radar 2013

Allocadia Presentation at Under the Radar 2013

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Allocadia Presents at Under the Radar 2013 Presentation Transcript

  • 1. Enterprise software for the CMO KRISTINE STEUARTCEO and Co-Founderkristine.steuart@allocadia.com
  • 2. 3 Key Challengesof the CMOVisibility into:marketing investmentsmarketing plansreturn on marketing investment(ROI)!13 2
  • 3. Investment & plan data 
is in spreadsheets.
  • 4. Invoices are locked in ERP.ERP
  • 5. Investment & plan data
is nowhere. ?RegionsProductsCorporateObjectives??
  • 6. Marketing ROI data is capturedin multiple systems.MarketingAutomationCRM Social
  • 7. Marketing InvestmentsMarketingROI MarketingPlanningThe Marketing ROI problem is 
an information and data problem
  • 8. Enterprise software for the CMO
  • 9. manage marketing investments and plans
  • 10. input marketing budgets, commits, forecasts
  • 11. input marketing plansCorporate Objective
  • 12. invite users
  • 13. connect to your ERP
  • 14. connect to your CRM and marketing systems
  • 15. connect to your CRM and marketing systems SalesforceCampaign Name
  • 16. full BI-analytics, in a CMO dashboard
  • 17. see “budget vs actual”Plan vs Actual
  • 18. see “plan by objective”Plan by Objective
  • 19. see “forecast or commit”Plan vs Commit
  • 20. And finally…. everyone can see Return on Marketing Investment
  • 21. see “return on marketing investment”Be$er  visual  of  1  ROI  report  with  SF  logo  ROMI
  • 22. Go  To  Market  –  how  we  are  selling  go-to-market$10K-$100K / year + Services$59 - $99 / user / monthInsideSalesPartners  Analyst  referrals  Customer  referrals  Lead-­‐generaGon  MarkeGng  AutomaGon  vendors  AppClouds  
  • 23. KRISTINE  STEUART  KATHERINE BERRY!CCO & Co-founder CEO & Co-Founder
  • 24. ask!CMOs, Marketing LeadersCome talk to us. KRISTINE STEUARTCEO and Co-Founderkristine.steuart@allocadia.com