McCombs Photography Guidelines


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General guideline for photography use at McCombs School of Business

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  • Event pictures don’t always work well for marketing purposes: you can’t control action, light, scene. Do you really want a picture of a bunch of people sitting around a conference table with detritus on the table and terrible fluorescent lighting? Or would a carefully concepted set of portraits of faculty members work better? Or a staged “conference” in which you control all the elements in order to capture the look and feel you want.
  • Sometimes you need students who are good actors, but usually this type of setup results in great pictures. And because you’re controlling everything from the wardrobe to the scene to the lighting to the props, you can avoid distracting elements like people in the background or trashy water bottles everywhere.Photographers are like writers or painters: they do a lot to CREATE the shot…they’re not merely capturing what happens naturally.
  • McCombs Photography Guidelines

    1. 1. What’s a Picture Worth?<br />Optimizing photographic options<br />July 30, 2009: Cory Leahy<br />
    2. 2. Picasa<br />What’s in it?<br />44,399 images<br />Going back to 1994, but mostly from 2003 on.<br />Speaker events, graduation, orientation, portraits, candids, classrooms, alumni events, conferences, buildings, campus shots, Austin pics, and more<br />
    3. 3. Picasa<br />How to get access<br />Contact Kyle Rosenblad in Media Services to request permission to access the ImageArchive$ share.<br />He’ll grant your permissions and send an email with instructions about how to download Picasa from Google and start scanning the images.<br />Picasa is a VIEWER, which means it’s merely looking at the photos in the server and creating thumbnails on your screen, much like a playlist.<br />
    4. 4. Picasa<br />To add new images to the collection:<br />Provide the following to Mary Cone:<br />A photo CD/DVD<br />The details (shoot date, purpose, program, subject names, photographer name, any rights info)<br />A list of keywords (see handout for examples)<br />Any other information that would be helpful in identifying and using the images<br />Mary will upload the photos into a folder using this nomenclature to record the date of the shoot, a brief description, and the photographer’s initials: YYMMDD_Event_Name_Location_SH.<br />
    5. 5. Working With Photographers <br />
    6. 6. Working with Photographers<br />Ask yourself, “Why do I need these images? How will they be used? What is the purpose?”<br />For photos with a primarily documentary purpose, consider getting a department camera (or checking one out from Media Services).<br />
    7. 7. Working with Photographers<br />Bring the photographer into the concepting stage<br />The more information they have about the purpose, audience, overall message, the better they can tailor images to fit<br />
    8. 8. Working with Photographers<br />Be specific about your shot list<br />E.g., if you’re shooting a class, tell the photographer you want wide shots of the whole class or close-ups of individual students, or a focus on female/diverse students, or student-faculty interactions, or faculty in action, or details.<br />
    9. 9. Be specific about your shot list<br />If you’re setting up some “candid scenes,” tell the photographer the feel you’re going for: happy students hanging out after class or the intensity of pre-exam group study sessions or examples of collaboration or portrayal of leadership.<br />Working with Photographers<br />
    10. 10. Working with Photographers<br />Work for hire vs. licensing<br />Many photographers we work with do “work for hire,” which means they sell the complete rights to the images to the university upon payment. <br />However, some photographers (particularly higher end ones) maintain copyright and license the images to us.<br />This means that you’ll need to negotiate with the photographer the type of license agreement that works best for both of you.<br />
    11. 11. Working with Photographers<br />Licensing factors include:<br />Time frame<br />Type/purpose of use<br />Purpose: editorial or commercial<br />Medium: print or web or both<br />Audience: size, makeup<br />Emphasize the university’s nonprofit status. While everything we do can be considered “commercial” because it’s promotional, promoting a nonprofit, educational institution feels different than selling soft drinks.<br />Image size, placement (more common in editorial arenas)<br />
    12. 12. Working with Photographers<br />Remember that most photographers want to work with you and want to work within your budget.<br />Don’t be afraid to be open with them when you’re figuring out the nuts and bolts of the deal.<br />If they can help you, they’ll make it work. If they can’t, they can probably recommend someone who can.<br />
    13. 13. Working with Photographers<br />Before the shoot<br />Recruit more students than you think you’ll need<br />Give clear instructions regarding wardrobe<br />Avoid black, white, patterns<br />Encourage them to bring 2-3 options<br />Get signed releases from all students you include in a photo shoot (see handout)<br />Scan the releases and keep in your program office<br />If you’re shooting a classroom or an event, post a sign that makes people aware that the event will be photographed and the photos may be published.<br />
    14. 14. Working with Photographers<br />Before the shoot<br />DO NOT FAIL TO GET A PROFESSOR’S PERMISSION TO SHOOT THEIR CLASSMost are very accommodating and will help you choose a day that’s convenient (no guest lectures, no exams) for them and their students.<br />
    15. 15. Working with Photographers<br />After the shoot<br />Bring the disk, shoot details, and keyword list to Mary Cone to upload to the ImageArchive$ server.<br />Thank the students and/or faculty for their participation.<br />
    16. 16. Working with Photographers<br />To prepare<br />Look at magazines, stock books, other brochures, anything that has images that speak to you.<br />Bring them to all meetings with the designers and photographers.<br />Talk about how you want the reader/user to feel when they see your piece/site.<br />Words tell your story, but pictures convey the emotions.<br />Be creative…think big! Think different! Don’t be afraid to be “concepty.”<br />Start early. Creativity and good ideas take time.<br />
    17. 17. Local Photographers<br />Jen Gallo<br />512-468-5239<br /><br />Shaun Stewart<br /><br />For additional recommendations, contact Cory Leahy, or Delan Kai or Marsha Miller in the Office of Strategic Design Management.<br />Sasha Haagensen<br />512-913-0282<br /><br /><br />Mark Rutkowski<br />512-789-3609<br /><br /> <br />Michael Muller<br />512-426-9128<br /><br /><br /> <br />