10 & Under Tennis Presentation: SC Tennis Pros Forum

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Presentation on 10 & Under Tennis by Craig Jones at the Pro's Forum during the 2010 USTA SC Annual Meeting in Myrtle Beach, SC.

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10 & Under Tennis Presentation: SC Tennis Pros Forum

  1. 1. Maximizing Profits using the Quick Start Play Format South Carolina Professional Tennis Association USTA South Carolina Annual Meeting Craig S. Jones
  2. 2. Focus on the Product 10 and Under Tennis
  3. 3. Creating the Complete 10 and Under Program <ul><li>Play Opportunities </li></ul><ul><li>Quality Instruction </li></ul><ul><li>Clear Pathway </li></ul><ul><li>PEP - Parent Education Program </li></ul><ul><li>High Performance Track </li></ul><ul><li>Promotion </li></ul>
  4. 4. Play Opportunities (Competition) <ul><li>Club/Facility </li></ul><ul><li>Clinic </li></ul><ul><ul><ul><li>Home </li></ul></ul></ul><ul><ul><ul><li>Play Days </li></ul></ul></ul><ul><ul><ul><li>Intra-club league </li></ul></ul></ul><ul><ul><ul><li>Local Area </li></ul></ul></ul><ul><ul><ul><li>USTA Junior Team Tennis </li></ul></ul></ul><ul><ul><ul><li>Inter-club league </li></ul></ul></ul><ul><ul><ul><li>Novice Tournaments (USTA and/or USPTA) </li></ul></ul></ul><ul><ul><ul><li>Region </li></ul></ul></ul><ul><ul><ul><li>USTA State/Sectional level events </li></ul></ul></ul>
  5. 5. Quality Instruction <ul><li>Caring Staff </li></ul><ul><li>Women Rule! </li></ul><ul><li>Find Young Talent </li></ul><ul><li>Balance of Fun and Skill </li></ul><ul><li>Change in Methodology </li></ul><ul><li>Culture of Control </li></ul><ul><li>3-Dimensional Coaching - get away from the cart! </li></ul><ul><li>Maximizing use of Instructors </li></ul>
  6. 6. Culture of Control <ul><li>Teach boundaries in everything they do: roll/toss/throw and catch, hit balls, play points, athletic development. </li></ul><ul><li>Start with individual tasks/skills with quantitative goals. </li></ul><ul><li>Progress to cooperative skills with quantitative goals. </li></ul><ul><li>Teach them how to toss to each other, premium on accuracy. </li></ul><ul><li>Count out loud while performing tasks/skills (ind. or coop.). </li></ul><ul><li>When they compete, it is in a group, with cooperative tasks first. </li></ul><ul><li>Add peer pressure in a healthy environment. Don’t let down your teammates or your partner. </li></ul><ul><li>“ Re-program” them to think control as it relates to tactics. </li></ul><ul><li>The Great Unknown - when hitting a ball, it always has intention/purpose. </li></ul><ul><li>Ignore Home Runs, Praise Success. </li></ul><ul><li>Associate movement with control. </li></ul>
  7. 7. Clear Pathway <ul><li>Seamless and Transparent - How do you move your way through the system </li></ul><ul><li>Ages, levels, and requirements for each clinic published </li></ul><ul><li>Developmentally Appropriate Competition </li></ul><ul><li>Re-entering the Program (other sports) </li></ul>
  8. 8. PEP - Parent Education Program <ul><li>Parents are your Ally!! </li></ul><ul><li>Orientation Packet and/or Session </li></ul><ul><li>Meetings - Comprehensive and Progressive </li></ul><ul><li>Utilize Play Days </li></ul><ul><li>Assistant Pros - Homework </li></ul><ul><li>Engagement - Making the QS Connection </li></ul>
  9. 9. <ul><li>Private Lessons - required Commitment - reasonable and specific Appropriate volume - burnout, less time to develop, other sports Play other Sports - required Increased Competition - league and tournament play Athletic Development - at clinic, home, and through other sports Involvement of HP Pro - make the connection. </li></ul><ul><li>High Performance Program </li></ul>
  10. 10. Maximizing Space and Time Scenario #1 <ul><li>Large Groups </li></ul><ul><li>Summer Camp </li></ul><ul><li>Court Issues </li></ul>
  11. 11. Expenses Taylor Free Will $8 Bridges $9 Clayton $8 Christi (team leader) $10 Vu (Director) $38 Katie Free Kelli (team leader) $14 Rachel $9 Barbara (team leader) $20 Instructor Cost $116/Hour Lifeguard $10/Hour Total Cost $126/Hour
  12. 12. Do the Math 48 Kids X $8/hour = $384 Private Lesson = $58/Hour Instructor Expense = -$126 Total profit per hour = $316 48 Kids x $10/hour = $480 Private Lesson = $58 Instructor Expense = -$126 Total profit per hour = $412
  13. 13. Scenario #2 <ul><li>10 and Under Large Class </li></ul><ul><li>Medium Size Summer Camp </li></ul><ul><li>Limited Court Space </li></ul>
  14. 14. Expenses C heri $36 Steve $26 Christianne $14 Clayton $8 Instructors $84 $24 Kids x $10/hour = $240 Profit $156/hour Private Lesson $58/hour Total Profit $214/hour <ul><li>Do the Math </li></ul>
  15. 15. Types of Instructors <ul><li>Volunteer youth – 8 th graders up to first time instructors. </li></ul><ul><li>Adult volunteers – select carefully. </li></ul><ul><li>High School instructors – get paid after X amount of volunteer hours and pass grading test. Pay starts at minimum wage, moves up with time and performance. Can be Team Leaders. </li></ul><ul><li>Non certified adult instructors – local college kids as well as adult league players. Pay depends on amount of experience. Team Leaders </li></ul><ul><li>Certified pros - Team Leader and Head Clinician </li></ul>
  16. 16. Roles of Instructors <ul><li>Youth volunteers - begin with Play Days, then clinics. Best use: fill-in hitting/hand feeding for quantitative tasks or games. Minimize the amount of feedback/instruction they provide. </li></ul><ul><li>Adult volunteers - start with Play Days, then clinic. Best use: fill-in hitting and hand feeding for skill development, quantitative tasks, as well as coaching during games. No Athletic Development unless in their background. </li></ul><ul><li>Paid HS instructors - depends on level/experience of instructor and players. Best use: for 4-6 year olds, HS Jrs. and Srs can instruct and provide feedback. For 7-10’s, assist pro with skill development and run a game court. </li></ul><ul><li>Non-certified adults - Best use: running games and Athletic Development. Use for skill development according to subject. </li></ul><ul><li>Certified Pros - Best use: skill development and AD. </li></ul>
  17. 17. Student/Teacher Ratio <ul><li>Depend on three things: age and level of kids, experience of instructor, and subject area. </li></ul><ul><li>For younger kids (6 and under) you need a smaller ratio. Attention spans are smaller and kids are less skilled. </li></ul><ul><li>As kids improve and can rally, the ratio can get bigger. </li></ul><ul><li>An experienced instructor can handle more kids. </li></ul><ul><li>When working on skills, especially skill acquisition, you need smaller numbers and a more experienced instructor. </li></ul><ul><li>When playing games, numbers can be larger. </li></ul><ul><li>When doing athletic development, an experienced instructor can handle a larger group. </li></ul><ul><li>Ratios can be higher if proximity to players is larger (36’ vs 60’ court) </li></ul><ul><li>Remember, the more attention required, the smaller the ratio. </li></ul>
  18. 18. <ul><li>Layering Programs </li></ul><ul><li>The Key to </li></ul><ul><li>Multiple Court Income </li></ul>
  19. 19. Intangibles <ul><li>Extra Courts open for private lessons </li></ul><ul><li>Extra Courts for members </li></ul><ul><li>Extra Courts for additional clinic </li></ul><ul><li>Extra Courts to overlap clinics </li></ul>Translation = Extra Income

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