Publicity

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Tips and tricks to publicise your activities

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Publicity

  1. 1. Getting your message across Publicising your group
  2. 2. Targeting <ul><li>Targeting your message at the right people will avoid you wasting time, money and resources talking to the wrong people at the wrong time </li></ul>Unaware Aware but uninvolved Involved
  3. 3. How to make BAD publicity Our society, RSUS is great, come to our meeting on Wednesday What do you do? When? I have a question, where can I find out more? How can I get in touch? Where? Will I like it? What does that mean?!
  4. 4. Make the most of your publicity <ul><li>Link to each other – include your website on your poster, sign people up to your mailing list at your events </li></ul><ul><li>Include some general blurb/branding on everything – let your events advertise your group </li></ul><ul><li>Think about it from your audience’s perspective </li></ul><ul><li>Have a plan! </li></ul><ul><li>Think what you’re trying to say </li></ul>
  5. 5. Posters/Flyers/Leaflets <ul><li>Cheap </li></ul><ul><li>Visual </li></ul><ul><li>Branding </li></ul><ul><li>Hold information </li></ul><ul><li>‘ Poster blindness’ </li></ul><ul><li>‘ Flyer fatigue’ </li></ul><ul><li>Distribution </li></ul><ul><li>Not very targeted </li></ul><ul><li>Not very eco-friendly </li></ul>Ask in the Activities Centre for cheap local printers or search online Don’t forget to plan in advance
  6. 6. <ul><li>The Badger is a weekly newspaper with a readership of 12,000. </li></ul><ul><li>You can include photos and info or be interviewed. </li></ul><ul><li>Lots of people use them. </li></ul><ul><li>Submit in advance to make sure it’s included </li></ul><ul><li>Needs to be well written and more than an advert. </li></ul>Media Exposure Email badger@ussu.sussex.ac.uk or pulse@ussu.sussex.ac.uk or exec@urfonline.com communications@ussu.sussex.ac.uk
  7. 7. Epicentre <ul><li>Add your events online for everyone to see </li></ul><ul><li>It is used as a major source for listings in The Badger </li></ul><ul><li>Really easy to log in and add an event </li></ul><ul><li>www.ussu.info/epicentre </li></ul>
  8. 8. Mailing lists <ul><li>Targeted at relevant people </li></ul><ul><li>Good way to stay in touch with people </li></ul><ul><li>Easy for people to reply </li></ul><ul><li>Free! </li></ul><ul><li>Require mailing list owner approval </li></ul><ul><li>No guarantee it will be read </li></ul><ul><li>Have to gather addresses </li></ul>Don’t spam department/other lists!
  9. 9. Facebook <ul><li>Free </li></ul><ul><li>Interactive </li></ul><ul><li>Add photos/videos etc </li></ul><ul><li>Targeted </li></ul><ul><li>Events listings </li></ul><ul><li>Message all members </li></ul><ul><li>Lots of groups to monitor </li></ul><ul><li>Have to get people to join </li></ul><ul><li>Not everyone is on Facebook </li></ul>Make sure groups are set to ‘Global’ so that BSMS students can join too
  10. 10. Word of Mouth <ul><li>Free! </li></ul><ul><li>Targeted </li></ul><ul><li>Not always reliable </li></ul>Lecture/seminar announcements Tell your housemates
  11. 11. Banners <ul><li>Lots of people walk through campus </li></ul><ul><li>Homemade banners can look a bit pants </li></ul><ul><li>General </li></ul>You can’t make banners in Falmer House so you’ll have to buy your own fabric and paints and make them at home
  12. 12. University website/Bulletin <ul><li>Easy to upload news/events once you’ve had training (contact ITS) </li></ul><ul><li>Lots of people use the site </li></ul><ul><li>Subject to University approval </li></ul>
  13. 13. www.ussu.info <ul><li>Lots of people use our website </li></ul><ul><li>Free to add info </li></ul><ul><li>Events/news </li></ul><ul><li>Only for general interest items </li></ul>Email Jo – activitiesadmin@sussex.ac.uk - and upload it to your minisite
  14. 14. Your minisite <ul><li>You can customise it with your logo </li></ul><ul><li>Add photos/news/ events/downloads/ info </li></ul><ul><li>Easy to use </li></ul>We point people to your minisite so make sure it is up-to-date, explains what you do and has your contact details
  15. 15. Your minisite Custom logos/skin Photos Information Links Events

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