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Veterans Day in Social Media (Nov 2010: links and data may be outdated)



A look at how Veterans Day was covered on Navy and other Social Media sites

A look at how Veterans Day was covered on Navy and other Social Media sites



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  • http://www.youtube.com/watch?v=4OsexpP83dE

Veterans Day in Social Media (Nov 2010: links and data may be outdated) Veterans Day in Social Media (Nov 2010: links and data may be outdated) Presentation Transcript

  • Veterans Day in Social Media --
    Bringing awareness of the contribution and stories of Veterans through Social Media
  • Social Media was used to highlight the stories of our nation’s veterans for Veterans Day 2010
    Both military public affairs offices and veterans themselves took the initiative to share stories of service over social media.
  • Veteran Profile pics
    The Navy and the Coast Guard created custom images that could be used as profile photos on Facebook, Twitter, MySpace and other social media sites.
    Fans were excited to participate and changed their profile photos right away!
  • Navy Veteran logo highlighted by Navy Veteran Regis Philban on day-time TV
  • www.Army.mil/Veterans
    Army Public Affairs created a special feature page on www.army.mil for Army Veterans.
    They ran a live Twitter RSS for #ARMYVETERAN.
    They also ran a Cooliris application posted
    videos submitted by webpage visitors plugging in a YouTube URL on the army.mil page. This application was extremely user friendly, but did incur the risk of site visitors uploading inappropriate video in an unmonitored forum.
  • DoDLiveVeterans’ Reflections
    Veterans’ Reflections is a collection of stories of men and women who served their country in World War II, the Korean War, Vietnam War, Desert Shield and Desert Storm and present-day conflicts. They will be posted throughout November in honor of Veteran’s Day.
    Throughout the month of November, DoDLive is running a daily blog post under “Veterans’
    NavyLive is reposting those that tell the story of Navy Veterans.
  • Leadership messages shared through social media
  • #MyNavyVet on YouTube
    U.S. Navy Facebook page introduced #MyNavyVet initiative on Nov. 4 asking Navy fans to post one -minute video interviews with a Navy veteran in their lives and tag those videos with #MyNavyVet.
    U.S. Navy ran one example with the note describing the request for video.
    Video could be posted directly to the U.S. Navy Facebook page or to YouTube using the designated tag.
  • Veteran Organizations
    Iraq and Afghanistan Veterans of America held an online “Parade” on their Facebook page – encouraging fans to “march” online and holding a competition to see which state had the largest participation.
    American Women Veterans held an online essay contest and highlighted the winning essay through social media.
  • IAVA and SMITH Magazine teamed up to ask
    veterans to share their stories in 6 words by either
    submitting them directly online or by uploading a
    video. They pulled together the videos in a playlist
    on YouTube. This was a small piece of a larger effort
    Veteran Organizations
    by SMITH Magazine to capture six-word memoirs.
  • The Armed Forces
    Foundation put together
    videos as part of the
    “Veterans Day Salute to
    Military Children”
    These videos played over YouTube
    are directed to the children of
    military service members and
    feature Active Duty personnel
    including Admiral Mullen and
    Navy Blue Angel LT Tomaszeski
    among others
    Veteran Organizations
  • Navy Emerging Media Integration
    CDR Scott McIlnayDirector, Emerging Media Integration (OI-54)Department of the Navy, Office of InformationOffice:(703) 692-4718Email: scott.mcilnay@navy.mil
    LT Lesley LykinsDeputy, Emerging Media Integration (OI-54A)Department of the Navy, Office of InformationOffice:(703) 695-6915Email: lesley.lykins@navy.mil
    Ms. Tracy Johnson
    Contract Support, Emerging Media Integration (OI-54CTR)
    Department of the Navy, Office of Information
    Office:(703) 377-9272
    Email: johnson_tracy@bah.com
    Official Navy Website
    Navy Social Media Directory
    Navy Social Media
    Resources Page
    Navy Emerging Media
    on Slideshare