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Top10 Navy Facebook Engagement Tips (Aug 2010: links and data may be outdated)
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Top10 Navy Facebook Engagement Tips (Aug 2010: links and data may be outdated)

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Transcript

  • 1. TOP10
    Things We’ve Found That Drive
    Engagement on the U.S. Navy Facebook Page
  • 2. Ask a Direct Question
    1*
    We pick topics that are generic enough that most fans can answer
    We pick a topic that people care about and will want to answer—whether it’s a hot topic, fun, or a burning issue that people want to discuss
    We respond to comments and set expectations in case fans may seek some sort of follow up to their response
    Who doesn’t want their voice to be heard?!?
  • 3. Vote for favorite photo
    2*
    Rather than post every photo submitted to Navy Visual, we select a few of the best photos from that week and ask the fans to vote for their favorite!
    We take care to tell them how their vote will count, when the decision will be made, and which photo is the winner
  • 4. Feature a Sailor
    3*
    We add a personal perspective by doing a quick interview with your “Sailor of the Week” and often post an interesting quote and photo to go with it
    ADVANCED: Sometimes we also post a short (less than 2 minutes) video with that person and upload to the page
    Everyone can relate to this real perspective
  • 5. Respond to fans
    4*
    We try to thank fans for engaging as often as possible
    If there is a question, we’ll try to answer it (often, the fans will answer it for us!)
    When we don’t know the answer, we reach back to the appropriate subject matter expert to help us accurately respond
    Sometimes, we will also refer them to the appropriate POC for their question/comment (this happens most often as we refer eager young men & women wishing to join the Navy to the appropriate recruiting POC)
    We make sure to check discussion boards, too!
  • 6. 5*
    Ask for support
    We share announcements about homecomings, special command achievements, good news, and also the not-so-good news as appropriate so our fans can provide support to one another
  • 7. Post leadership quote
    6*
    Particularly during a time of crisis or uncertainty, the “voice” of leadership can be just what the community needs
    We always add a link to the full official statement when available
  • 8. Post a video
    7*
    Videos provide variety and an engaging multimedia platform for our community members
    We like to post all types—informative/news, slideshow of images, interviews, entertaining, etc.
    Sometimes we upload directly to Facebook and other times we upload to our YouTube channel and link to the video there
    *We have not figured out a way to Tag another
    Page when posting video/photos directly to Facebook
    So we will post to Flick/YouTube and then upload to
    Facebook as a link with a Tag to other relevant command pages.
  • 9. Link to other page
    8*
    We use the tagging feature to link to pages that have news related to the Navy. It enhances the information we post makes our fans aware of other Navy command, leadership and government pages
  • 10. Link to news story or blog
    9*
    We leverage the content posted to other Navy sites such as Navy.mil news stories or NavyLive blog posts and sharing them with our Facebook fans
    We always make sure to add some text explaining the post because posting just the link without explanation can be confusing!
  • 11. Post note with news item
    10*
    If there isn’t a link to a publically available website (Navy.mil or the NavyLive blog) that all our fans can easily access, we post the text of that news item into a note and share with our community that way
  • 12. That’s our top 10 list… What’s yours?Send your most effective tactics for engaging your community to lesley.lykins@navy.mil by Friday, August 20, 2010 to be included in a future social media snapshot.