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Snapshot Twitter Management (Apr 2010: links and data may be outdated)
 

Snapshot Twitter Management (Apr 2010: links and data may be outdated)

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Tips on using Twitter most effectively, focusing on approaches and apps.

Tips on using Twitter most effectively, focusing on approaches and apps.

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    Snapshot Twitter Management (Apr 2010: links and data may be outdated) Snapshot Twitter Management (Apr 2010: links and data may be outdated) Presentation Transcript

    • SOCIAL MEDIA SNAPSHOT
      TWITTER ACCOUNT MANAGEMENT
    • Many Navy commands have adopted the use of Twitter as part of their ongoing communication efforts. The following tips and tools for managing a Twitter account are provided as a means to more effectively use of Twitter to both listen and engage your stakeholders
      These tips and tools can help your command:
      Identify who is talking to you and respond
      Identify who is talking about you and what they are saying
      Engage with the right stakeholders
      Work more efficiently using Twitter applications
      Extend the reach of your messaging
      Manage multiple accounts
      Share updating responsibility
      Track and measure efforts
      This is a more advanced look at using Twitter.
      For basic information on setting up and using Twitter please refer to our “How to set up a Twitter Account” guide on Slideshare, http://www.slideshare.net/USNavySocialMedia/how-to-set-up-a-twitter-account
    • Who is talking to you? There are two ways people can talk to you on Twitter: @replys and DMs (direct messages)
      At least once daily, you should check your account’s @replies and DMs to see if a response is necessary
      You can also find @replies by searching for your own username using search.twitter.com and feed for all mentions (@ replies) of your account
      Adding this search to an RSS feed aggregator such as Google Reader allows you to archive your tweets and search them at a later date/time. This is recommended because Twitter only retains about 30 days worth of Tweets.
      Other ways to archive your Twitter messages, http://www.readwriteweb.com/archives/10_ways_to_archive_your_tweets.php
      BackupMyTweets, http://backupmytweets.com/
      TweetTake, http://tweetake.com/
      Twistory, http://twistory.net/
      @ replies
      Direct Messages
    • Who’s talking about you? Twitter users may be discussing topics that are relevant to your command—to discover those conversations, you should search for key terms
      Determine the key terms other Twitter users may use to discuss topics your command is interested in
      For example, Naval Energy Task Force may choose all of the following key terms/phrases to search for: Navy energy, Naval energy, Navy energy task force, energy task force, military energy, etc.
      Run a search on search.twitter.com for each of the terms/phrases you wish to track
      Create an RSS feed for those searches to receive regular updates
    • Identifying the right stakeholders: Build a core community
      Build a core community:
      Check the Navy Social Media directory (www.navy.mil/socialmedia) for Twitter accounts of commands you are interested in following
      Leverage Navy created Twitter lists to identify Navy and Navy-interested accounts (follow all or choose accounts on lists who are appropriate for your command to follow)
      http://twitter.com/NavyNews/navy-deck-log
      http://twitter.com/CNO_PAO/navy-tweets
      You can also search on the following directories to identify accounts that may be useful to follow and interact with:
      GovTwit, http://govtwit.com/
      Twellow, http://www.twellow.com/
      We Follow, http://wefollow.com/
    • Identifying the right stakeholders: Connect with your key influencers and primary stakeholders
      Tell stakeholders in other venues where to find your command on Twitter
      Use tags so you show up in Twitter streams of people who follow those tags: e.g. #gov20, #navy, #military, #milblogging
      Post content relevant to your stakeholders and link back to official sources of information using a URL shortener
      Copy users (using @ and their Twitter handle) in your message if it is something they would find interesting, for example:
      SECNAV: Pres. Obama:"Secretary Mabus...has set a goal of using 50% alternative fuel in all planes, vehicles, and ships in the next 10 years.” cc @NavalEnergy
    • Using common Twitter etiquette increases the authenticity of your account and the potential reach of your message
      11 Commandments of Corporate Tweeting,
      We can articulate the company vision in 140 characters or less, minus PR puffery and cliché.
      We are willing to give credit to cool, innovative, or thought-provoking ideas, even if coined by someone else.
      We are willing to challenge a potentially destructive position even if our position generates criticism.
      We are willing to listen to and engage with others, even if "others" = employees, customers, or activists.
      We will not get carried away, never tweeting about a fresh "cuppa," or worse, some banal corporate achievement.
      We will dedicate time each week to reading what others have to say and promise to retweet ("RT") the most clever, valuable, and even humorous.
      We will never include in a press release, speech, or annual report our "Twitter followers" figure, no matter how tempting.
      We actually have something meaningful to say.
      If we don't have something to say, we'll find the person in the organization best suited for speaking/tweeting on behalf of the company.
      If we cannot live up to these commandments we will reflect on whether corporate marketing is the right role for us.
      We will use our Twitter channel not just to bump out cheery news, but to keep customers informed in the event of bad news (i.e., a product recall, a hostile take-over, a PR crisis), too.
      SOURCE: http://www.thebigmoney.com/blogs/c-tweet/2010/03/05/11-commandments-corporate-tweeting
      5 Ways to Write Re-Tweetable Tweets,
      Always include a link
      Don’t use up all 140 characters
      When re-tweeting, add something original
      Build credibility with your bio and URL
      Combine the personal with the professional
      SOURCE: http://mashable.com/2009/10/06/retweetable-tweets/
    • Twitter “clients” or applications help you save time and enable many useful account management features
      OneForty.com aggregates and ranks the best applications for Twitter by category to help you determine the right applications to use to manage your account (Networking, Desktop, Mobile, Media Sharing, Business, Monitoring, Browser, Link Tools, Entertainment)
      It is recommended you choose one tool you like best to manage your account based on your preferences and account management needs
      There are thousands of applications for using Twitter and the best tool for you based on your individual preferences may not be listed here. We have only featured a small subset of tools based on their ranking, popularity, and our experience with them. Being featured does not equal endorsement by the U.S. Navy.
    • TweetDeck and Seesmic allow you to organize your Twitter feed(s) and easily post updates with long links and photos
      • TweetDeck, Seesmic and other desktop applications allow you to see all of the Twitter messages important to you on one screen
      • Long URLS are automatically shortened when you paste them into your update text box
      • You can easily add photos to your Twitter update by uploading directly from your desktop
      • By adding your command’s Facebook, MySpace or LinkedIn account information, you can choose to update all or some of your accounts with one update (versus going to each account and updating separately)
      • These tools can also translate posts into different languages
    • HootSuite has similar functions as TweetDeck and Seesmic and adds in analytics tools and allows you to schedule posts
      Post to other social networks such as Facebook automatically
      Easily shorten URLs, add photos, and schedule posts to be sent at a certain time
      Manage multiple Twitter accounts with one login
      Allow multiple people to sign into the HootSuite account to share updating responsibility
      Organize your messages into columns on one screen. You can add your full Twitter stream, @replies, Direct Messages, and custom keyword searches
      Track how many people click on links sent from your Twitter account!!
    • Co-Tweet has many similar functions to HootSuite and also allows you to assign follow up tasks to other account managers
    • Mobile/restricted bandwidth options for managing your command’s Twitter account
      If you are using a third-party application to manage your Twitter account, the application likely has a mobile application for download
      Mobile.Twitter.com is a simpler interface that can be effective if you are working in a very low bandwidth environment
      If you do not have access to Twitter or one of the Twitter applications, you can update your account via e-mail by using Posterous.com—You must sign up for an account first and link your Twitter and other SNS to your Posterus account. Remember to use the e-mail address to which you'll have the best access!
    • Tracking and visualizing activity on Twitter can be done through a variety of tools depending on what want to track
      Track frequency and volume of posts, http://tweetstats.com/
      How many people click on links in your posts, http://bit.ly/ or http://hootsuite.com
      Influence of your account compared to other Twitter accounts, http://twitter.grader.com/
      Volume of mentions of keywords on Twitter, http://tweetvolume.com/
      Twitter specific metrics such as impact, engagement and influence, http://twitalyzer.com/index.asp
      More tools at http://oneforty.com/category/Analytics
    • With a platform as simple and popular as Twitter, there will continue to be enhancements, tips and new applications to help manage accounts. Please share your best practices, challenges and success stories!
    • Next step: Check out the top Twitter management tools and see which one works best for your command
      http://hootsuite.com/
      http://cotweet.com/
      http://www.tweetdeck.com/
      Or browse applications to find the best solution for your command , http://oneforty.com/