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Snapshot Navy Live Blog (May 2010: links and data may be outdated)
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Snapshot Navy Live Blog (May 2010: links and data may be outdated)

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  • 1. SOCIAL MEDIA SNAPSHOT
    THE NAVY LIVE BLOG
  • 2. www.navylive.dodlive.milis live!
    • Reach is 3,000+ visits a week
    • 3. 475 visits per day (average)
    • 4. 55 comments from readers so far including responses from Navy leadership)
    • 5. 1-2 posts per week
  • Navy Live received a warm welcome from the community
    NavyTimes ScoopDeck: Longtime Scoop Deck readers may remember that we told you about Navy Live, as it’s called, not long after the Deck itself was first stood up… Well, it’s back, with a debut post by Navy Secretary Ray Mabus and pix and links and everything.
    O’Reilly Radar: U.S. Navy started blogging this week, at navylive.dodlive.mil
    Information Dissemination: I also apologize ahead of time that I will not be around for several more weeks. No worries though, because the Navy now has an official blog.
  • 6. Now that we have their attention …THIS IS YOUR CHANCE TO SET THE AGENDA.
    You can start the conversation on your command’s important issues.
  • 7. Purpose of Navy Live blog
    Post aligned content on a weekly basis authored by Navy content SMEs andCommanderswith authority on current, relevant Navy topic
    Serve as conversational communication platform for Navy leadership as needed/desired
    Provide a means to engage with stakeholders and shape conversation on Navy issues through posts and comments
    Serve as Navy’s voice in the blogosphere is an extension of Navy.mil
  • 8. How can you post to Navy Live?
    Send an email to CDR McIlnay detailing:
    Desired topic you wish to write about
    Why this topic is timely and relevant to Navy stakeholders
    Author of the post
    Desired date for post to be published (please provide a 2-week window)
    You will receive a response either confirming your request or stating the reason we can not confirm your request at this time
    Draft post & deliver to CDR McIlnay by submission deadline (Please be aware that we may come back with edits if necessary)
    Monitor and respond to comments on your post
    scott.mcilnay@navy.mil
    If confirmed, you will receive:
    Submission deadline
    Expected post date
    Any additional details for the post
  • 9. Post submission requirements
    Military spouse day is May 7 (timely) and Navy spouse Leslie Hicks has been an Ombudsman for 10 years (relevant)
    Timelyandrelevant content
    Clear and self-explanatory title
    Length of post: 300-500 words
    Willingness to monitor and respond to comments- Authors are responsible for monitoring and responding to comments as necessary and appropriate (don’t worry, we’re here to help!)
    Include compelling multimedia(with official caption)
  • 10. Get your Commander on the calendar and schedule a blog post today!
    LT Kaye Sweetser
    Acting Deputy, Emerging Media Integration
    CHINFO
    kathleen.sweetser@navy.mil
    (O)703-695-6915
    CDR Scott McIlnay, APR
    Director, Emerging Media Integration CHINFO
    scott.mcilnay@navy.mil
    (O)703-692-4718