Snapshot: Awesome Content (Jun 2010: links and data may be outdated)
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Snapshot: Awesome Content (Jun 2010: links and data may be outdated)

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Snapshot: Awesome Content (Jun 2010: links and data may be outdated) Snapshot: Awesome Content (Jun 2010: links and data may be outdated) Presentation Transcript

  • SOCIAL MEDIA SNAPSHOT
    TAKING YOUR CONTENT FROM GOOD TO AWESOMEHOW TO GET YOUR COMMAND’S IDEAS TO SPREAD
  • A few key points from The Science of Social Media Marketingby Dan Zarrella
    Ideas do not spread because they are “GOOD.”
    They spread because they are valuable, interesting, sharable, contagious, and/or viral.
    The key to figuring out what works is EXPERIEMENTATION!
    (Feb 2010) "Science of Social Media Marketing" by O'Reilly media.
    http://www.youtube.com/watch?v=pFcHJqIvq-8&feature=player_embedded
  • In other words, for your message to spread on its own to your audiences your contentMust. Be. AWESOME!!!
    http://www.mustbeawesome.com/
  • You can make your news stories more fun and sharable
    Find the interesting, personal side of your story (AKA why others should care)
    Make it NEW (current & relevant, relate to pop culture or current events)
    Capture first person accounts
    Written Q&A
    Informal or professionally produced video
    Podcast/ audio
    Incorporate multimedia
    Videos including candid interviews
    Engaging/motivating music
    Fan generated photos, videos, etc.
    Post/share on multiple platforms (Website, Facebook, Twitter, blog, etc.)
  • Taking a story from good to awesome
    • Capture video interviews of those involved
    • Use humor & wit
    • Leverage multimedia
    • Incorporate motivating music
    GOOD
    AWESOME
    VALUABLE SHARABLE
    CONTAGIOUS
  • Taking a story from good to awesome
    Document personal and emotional stories
    Use multimedia
    Share variations of content on many platforms (NavyLive blog, Twitter, YouTube, Facebook, etc.)
    GOOD
    AWESOME
    VALUABLE SHARABLE
    CONTAGIOUS
  • Taking a story from good to awesome
    Make references to current TV show, pop culture
    Use multimedia
    Distribute content on multiple platforms (Website, Twitter & Flickr)
    • Edit the message to be appropriate for various platforms
    GOOD
    AWESOME
    VALUABLE SHARABLE
    CONTAGIOUS
  • Next steps
    • EXPERIMENT! Try new things and make sure you measure the success of experiments so you can determine effectiveness of messaging and distribution channels
    • Make your content CURRENT, RELEVANT, and SPECIFIEDfor your audience
    • WATCH the full “Science of Social Media Marketing” Webinar for MANY more tips on how to be more effective in your social media efforts, http://danzarrella.com/watch-the-science-of-social-media-marketing-webinar-on-youtube.html
  • Remember: When you are experimenting,you may not always prove your hypothesis
    Set expectations with your stakeholders*
    Ask for feedback
    Analyze the feedback, make adjustments, and move forward
    “Hey, we’re trying something new… Tell us what you think”
    *This includes your leadership. Experiments without leadership awareness might end poorly for you, no matter how successful you are.