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RIMPAC 2010 snapshot (Jun 2010: links and data may be outdated)
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RIMPAC 2010 snapshot (Jun 2010: links and data may be outdated)

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Transcript

  • 1. SOCIAL MEDIA SNAPSHOT
    RIMPAC 2010
  • 2. RIMPAC is a Navy Trending Topic this week in social media. WHY?
    # of Mentions of Navy Topics Online June 19-25, 2010
    RIMPAC
    Because we are:
    • Promoting RIMPAC across many social media platforms
    • 3. Leveraging our network of Navy sites
    • 4. Leveraging partner social media sites (e.g. Australian Navy)
    …proactively extending the reach of RIMPAC messaging
  • 5. Commander, 3rd Fleet Created Official Online Presences for RIMPAC 2010
    Having a space online where participants and potential interested parties can share, converse and obtain information about operations is key to fostering conversation and increasing awareness.
    RIMPAC created website as main information hub and coordinating social media sites to connect with stakeholders where they are active and share information in the way they want to receive it.
  • 6. The Navy network cross-promoted RIMPAC from many angles to different audiences
    Sharing operational news and updates
    Cross promoting with international partners
    Providing support to participating Sailors as they arrive at port
  • 7. Linking to other sources of information increases credibility and extends reach of information
    In one Facebook Post, Pacific Fleet:
    Tagged RIMPAC 2010’s page (so it appeared on both Pacific Fleet’s and RIMPAC’s Facebook Wall)
    Linked to official RIMPAC messaging from CHINFO (Rhumblines)
    Used Ow.Ly to shorten the link, so they could track how many people clicked on that link
  • 8. Best Practices/Things to Improve
    Things to Improve:
    • Avoid using date-specific names or page titles as they will become outdated and require additional set-up and community building the next time you host similar event
    • 9. Look to blogs as platform for communication (either on blogs that discuss activities related to current exercises or local bloggers)
    • 10. Search for social media sites run/managed by international partners and interact with them
    • 11. Remove extraneous or repetitive pages, if possible, to avoid confusion (e.g. the CTF170 Facebook Page with only 2 fans and no activity)
    Best Practices:
    Prepare spaces online ahead of time where interested parties can meet and discuss your topic
    Inform other commands of communication platforms, tags, and social media sites to ensure a coordinated effort
    Involve fleet and family services so your efforts can be a resource to individual Sailors as they will likely interact on these pages as well as their families
    Work with international partners to promote partnerships online as well as off