The state of media No matter the age, our audiences are consuming online media more than television
The state of media Source: Nielson Social Media Report, http://blog.nielsen.com/nielsenwire/social/
Navy social media ecosystem
You can’t surge trust Operation Unified Response Millington Flood Operation Tomodachi Over 6,000 views
“ We’ve burned the boats!”
Adding value to the conversation Who are your stakeholders? What do they want to discuss? How do they want to engage with you ? How will you drive conversation around your key initiatives? Veggies: Key messaging & leadership priorities Candy: Relevant, but interesting and fun content that engages audience Regardless of the type of content we serve our communities, it’s always: Timely Unique Relevant
Being authentic builds trust among audiences
Creating memorable experiences tells the Navy story in compelling way
Showing and telling America why we need a Navy increases sharability
How can we work together?
Expanding the Partnership….
Continue to repurpose shareable content from Navy
Become a Navy champion
Join the Navy conversation
Create content + venues that Navy can share
… it’s a two-way street!
View examples from Navy commands and guidance from CHINFO:
Review social media best practices for non-profits and member-based organizations: