Presentation to Navy League of the United States National Convention 2011

Social Media in the Navy National Navy League Convention Saturday, October 29, 2011

The state of media
The internet has surpassed newspaper and radio as Americans’ main source of news— and is quickly gaining on television
If the U.S. Navy Facebook page were a newspaper, it would have the circulation of the 12 th largest newspaper in the country!*
The “big Navy” social media presence has more of a reach than the New York Post , Chicago Tribune , Houston Chronicle , and Philadelphia Inquirer*
*http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_States_by_circulation

The state of media No matter the age, our audiences are consuming online media more than television

The state of media Source: Nielson Social Media Report, http://blog.nielsen.com/nielsenwire/social/

Navy social media ecosystem

You can’t surge trust Operation Unified Response Millington Flood Operation Tomodachi Over 6,000 views

“ We’ve burned the boats!”

Adding value to the conversation Who are your stakeholders? What do they want to discuss? How do they want to engage with you ? How will you drive conversation around your key initiatives? Veggies: Key messaging & leadership priorities Candy: Relevant, but interesting and fun content that engages audience Regardless of the type of content we serve our communities, it’s always: Timely Unique Relevant

Being authentic builds trust among audiences

Creating memorable experiences tells the Navy story in compelling way

Showing and telling America why we need a Navy increases sharability

How can we work together?
Expanding the Partnership….
Continue to repurpose shareable content from Navy
Become a Navy champion
Join the Navy conversation
Create content + venues that Navy can share
… it’s a two-way street!

Resources
View examples from Navy commands and guidance from CHINFO:
http://www.slideshare.net/usnavysocialmedia
Review social media best practices for non-profits and member-based organizations:
http://www.bethkanter.org/welcome/
http://blog.weblinkinternational.com/blog/technology-for-member-based-organizations/
http://www.linkedin.com/answers/non-profit/non-profit-management/NNP_MGM/639437-3128408
http://www.connect2amc.com/uploads/files/11socialmediahandbook.pdf
http://www.socialsignal.com/blog/alexandra-samuel/best-practices-for-non-profits-using-web-2-0
http://www.slideshare.net/wildapricot/social-media-best-practices-for-nonprofit-public-sector-organizations-presented-by-jay-moonah-from-wild-apricot
Join the USNavy conversation:

Presentation to Navy League of the United States National Convention 2011

by US Navy Social Media on Oct 29, 2011

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Presentation to Navy League of the United States National Convention 2011 — Presentation Transcript