Presentation to Navy League of the United States National Convention 2011
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Presentation to Navy League of the United States National Convention 2011

on

  • 1,757 views

 

Statistics

Views

Total Views
1,757
Views on SlideShare
1,756
Embed Views
1

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Presentation to Navy League of the United States National Convention 2011 Presentation Transcript

  • 1. Social Media in the Navy National Navy League Convention Saturday, October 29, 2011
  • 2. The state of media
    • The internet has surpassed newspaper and radio as Americans’ main source of news— and is quickly gaining on television
    • If the U.S. Navy Facebook page were a newspaper, it would have the circulation of the 12 th largest newspaper in the country!*
    • The “big Navy” social media presence has more of a reach than the New York Post , Chicago Tribune , Houston Chronicle , and Philadelphia Inquirer*
    • *http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_States_by_circulation
  • 3. The state of media No matter the age, our audiences are consuming online media more than television
  • 4. The state of media Source: Nielson Social Media Report, http://blog.nielsen.com/nielsenwire/social/
  • 5. Navy social media ecosystem
  • 6. You can’t surge trust Operation Unified Response Millington Flood Operation Tomodachi Over 6,000 views
  • 7. “ We’ve burned the boats!”
  • 8. Adding value to the conversation Who are your stakeholders? What do they want to discuss? How do they want to engage with you ? How will you drive conversation around your key initiatives? Veggies: Key messaging & leadership priorities Candy: Relevant, but interesting and fun content that engages audience Regardless of the type of content we serve our communities, it’s always: Timely Unique Relevant
  • 9. Being authentic builds trust among audiences
  • 10. Creating memorable experiences tells the Navy story in compelling way
  • 11. Showing and telling America why we need a Navy increases sharability
  • 12. How can we work together?
    • Expanding the Partnership….
    • Continue to repurpose shareable content from Navy
    • Become a Navy champion
    • Join the Navy conversation
    • Create content + venues that Navy can share
    … it’s a two-way street!
  • 13. Resources
    • View examples from Navy commands and guidance from CHINFO:
    • http://www.slideshare.net/usnavysocialmedia
    • Review social media best practices for non-profits and member-based organizations:
      • http://www.bethkanter.org/welcome/
      • http://blog.weblinkinternational.com/blog/technology-for-member-based-organizations/
      • http://www.linkedin.com/answers/non-profit/non-profit-management/NNP_MGM/639437-3128408
      • http://www.connect2amc.com/uploads/files/11socialmediahandbook.pdf
      • http://www.socialsignal.com/blog/alexandra-samuel/best-practices-for-non-profits-using-web-2-0
      • http://www.slideshare.net/wildapricot/social-media-best-practices-for-nonprofit-public-sector-organizations-presented-by-jay-moonah-from-wild-apricot
    Join the USNavy conversation: