Presentation to Navy League of the United States National Convention 2011

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  • 1. Social Media in the Navy National Navy League Convention Saturday, October 29, 2011
  • 2. The state of media
    • The internet has surpassed newspaper and radio as Americans’ main source of news— and is quickly gaining on television
    • If the U.S. Navy Facebook page were a newspaper, it would have the circulation of the 12 th largest newspaper in the country!*
    • The “big Navy” social media presence has more of a reach than the New York Post , Chicago Tribune , Houston Chronicle , and Philadelphia Inquirer*
    • *
  • 3. The state of media No matter the age, our audiences are consuming online media more than television
  • 4. The state of media Source: Nielson Social Media Report,
  • 5. Navy social media ecosystem
  • 6. You can’t surge trust Operation Unified Response Millington Flood Operation Tomodachi Over 6,000 views
  • 7. “ We’ve burned the boats!”
  • 8. Adding value to the conversation Who are your stakeholders? What do they want to discuss? How do they want to engage with you ? How will you drive conversation around your key initiatives? Veggies: Key messaging & leadership priorities Candy: Relevant, but interesting and fun content that engages audience Regardless of the type of content we serve our communities, it’s always: Timely Unique Relevant
  • 9. Being authentic builds trust among audiences
  • 10. Creating memorable experiences tells the Navy story in compelling way
  • 11. Showing and telling America why we need a Navy increases sharability
  • 12. How can we work together?
    • Expanding the Partnership….
    • Continue to repurpose shareable content from Navy
    • Become a Navy champion
    • Join the Navy conversation
    • Create content + venues that Navy can share
    … it’s a two-way street!
  • 13. Resources
    • View examples from Navy commands and guidance from CHINFO:
    • Review social media best practices for non-profits and member-based organizations:
    Join the USNavy conversation: