PA Symposium Breakout: You Don't Know What You Don't Know About Social Media
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PA Symposium Breakout: You Don't Know What You Don't Know About Social Media

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Tactical social media breakout session held at the 2011 Public Affairs Symposium in Baltimore, MD.

Tactical social media breakout session held at the 2011 Public Affairs Symposium in Baltimore, MD.

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  • NEED WRAP UP & CALL TO ACTION, WHAT DO WE WANT THEM TO DO?

PA Symposium Breakout: You Don't Know What You Don't Know About Social Media Presentation Transcript

  • 1. You Don't Know What You Don't Know About Social Media Monday, September 26, 2011 Navy Public Affairs Symposium Baltimore, MD
  • 2. There’s no turning back
    • More than 3.5 billion pieces of content shared each week on Facebook
    • 53 % of people on Twitter recommend companies or products in their tweets
    • Average American internet users watch 30 minutes of video online /day
    • 1.4 million new blog posts created every day
    • More than 5 billion photos shared on Flickr
    • 45 million people view SlideShare presentations monthly
    • --13 Mind-Bending Social Media Marketing Statistics
    • via HubSpot's Inbound Internet Marketing Blog by Kipp Bodnar on 8/31/11
    Social media is media!
  • 3. Focusing your communications efforts on Facebook is worth it!
  • 4. No matter the age, our audiences are consuming online media more than television Source: Ad Age
  • 5. Active social media users are not just influential behind their computer screens, they are also active participants in your local community
  • 6. The audience Veterans Bloggers Families Sailors Leadership Media
  • 7. Creating a well-balanced meal of communications content Veggies: Key messaging & leadership priorities Candy: Relevant, but interesting and fun content that engages audience You want to strike a balance between “veggies” and “candy” when planning your content
  • 8. The well-balanced meal
  • 9. Varied content on different platforms Facebook Navy.mil story Twitter Livestream Blog Pre-event promotion USS Enterprise homecoming Photos
  • 10. Why did this work?
  • 11. Part of your strategy…
  • 12. How can you more effectively use social media to achieve your communications goals?
    • Discuss ideas and best practices with your peers: https://www.facebook.com/groups/navycoms/
    • View examples from other commands and guidance from CHINFO: http://www.slideshare.net/usnavysocialmedia
    • Try something new (then measure, assess and refine)!
    • Contact us!
      • LCDR Chris Servello
      • Director of Emerging Media (OI-24)
      • Office-703-697-3290
      • Blackberry-703-835-7533
      • [email_address]
      • Twitter: @Bull_pao
    Jessica A. Faller Navy Public Affairs Office- 703-614-9213 Mobile- 571-429-1764 [email_address] Facebook: www.facebook.com/USNavy Twitter: @USNavy/@Fallerworld