New York Fleet Week livestream snapshotPresentation Transcript
Livestream Proof of ConceptNew York Fleet Week Parade of Ships SOCIAL MEDIA CASE STUDY
Goal: Conduct field test of Livestream, one of several service options Navy Visual News is considering purchasing in order to offer live video streaming as a part of their visual capabilities Field test details What: New York Fleet Week, Parade of Ships Where: along Hudson River When: Wednesday, May 25, 2011, 09:30-11:30 EDT Who: MC2 House from Defense Media Activity with in-person support of representative from Livestream How…
Navy Visual News worked with Livestream to brand the Navy’s page on Livestream.com http://www.livestream.com/usnavy
Viewers can “check-in” with Livestream, Facebook, or Twitter to participate in discussion about the video Videos are archived and available for viewing after the live event. Because of the high quality of video, it can be repurposed for other products. Chat can be cleared and users can be banned if needed.
Viewers could also watch the Livestream directly on the US Navy Facebook page (on Livestream tab) Facebook fans can watch, share and interact with the live event without leaving Facebook.
On-site technical set-up using Livestream “Livepack” MC2 House hooked the Livestream “Livepack” (essentially a portable computer with wireless internet the size of a large video game device) up to the DMA video camera. Photos from Livestream.com (not from actual NY Fleet Week set-up)
Day-of event promotion
Fans were excited to be able to participate in the event remotely, especially family members!
Lessons learned Know that someone will be watching. Since it was a test, we didn’t promote the live streaming until the day-of, so we weren’t anticipating much participation, but over 600 people watched and engaged Be ready to engage in real-time. We didn’t plan on answering questions on the fly, but LT Eklund moderated the discussion and relayed questions to MC2 House via phone who, in turn, answered viewer questions on the live video streaming Anticipate a learning curve with fans. Whenever you introduce a new technology, some stakeholders will have confusion and may not be able to access. Have commonly asked questions ready up-front so you are ready to respond to technical difficulties. Use all opportunities given to reinforce key Navy messages. We missed an opportunity to reinforce some of the key Navy messages/themes while people were engaged (if there was a laptop with a communicatorright there, we really could have optimized that opportunity).
Results Over 600 viewers watched the live streaming video of the New York Fleet Week Parade of Ships Fans of US Navy Facebook page, USS New York page and others enjoyed the live streaming video and were able to remotely participate in an event that had previously only been enjoyed by in-person attendees Users easily “checked-in” and joined in the discussion, engaging with MC2 House in real time Livestream platform worked well from remote location (sidewalk along Hudson River) with no interruptions in stream Equipment is simple to use for those familiar with high-end video equipment, but may take some coaching for those just getting started with video Next steps: Navy Visual News testing alternate live video streaming options to compare and price More Livestream info and pricing: http://www.livestream.com/platform/livepack