Navy social media training - Overview (Norfolk, VA. 7/29/2010)

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Training on social media created by U.S. Navy EmergIng Media Integration.

Training on social media created by U.S. Navy EmergIng Media Integration.

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  • At the end of the first part of the training you will understand:Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resources
  • At the end of the second part of the training you will understand:The role of chain of command in information releaseHow to effectively use social media as part of your command’s communication goalsWhat it takes to successfully use social media for your commandThe various social media platforms and their capabilitiesHow to work with your Ombudsmen and Family Readiness Groups in Social Media
  • At the end of the third and final part of the training you will understand:How to setup and use various social media platforms (Facebook, Twitter, Blog, etc.)How to effectively use content in Social MediaHow to use Social media management tools and techniques-How to use social media in bandwidth constrained circumstancesHow to evaluate Social Media effectiveness using feedback and analytics
  • Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resources
  • There are a lot of definitions available that define what “Social Media” is. For the purposes of our conversation today I want you to think of social media in these terms:”Social Media” is an umbrella term that describes multiple internet-based platforms. In general these platforms have a number of things in common, including:-Empowering user-generated content-Facilitating commentary and conversation (dialogue)-Facilitating the sharing of content-Enabling people to connect with one another despite location-Empowering collaboration on topics of mutual interestSome of the platforms including under the conept of “Social Media” include:-Social Networking: also referred to as Social Networking Service (SNS) – e.g. Facebook, MySpace, Linkedin-Blogging: the term ‘Blog’ is short for ‘Web Log’ and is one of the oldest forms of social media dating back around 10 years. Blogs can be as simple as text entries on a website. Most blogs today are facilitated by blog hosting services that use web-based software to allow for easy editing and addition of photos and video – e.g. Wordpress, Blogger-Micro-blogging: Micro-blogs started as a means of sending short snipets of content that could be easily sent and read as cell phone text messages. This kind of platform has involved its own ecosystem which includes various forms of URL Shortening services, photo and video hosting, and geo-tagging. Micro-blogging is frequently associated with mobile posting given its origins – e.g. Twitter, Yammer, Pownce-Wikis: Wikis are websites or services that are used for collaborative work. Wikis include groups working on documents or projects to crowd sourcing of information from the general public – e.g. Wikipedia-Photos & Video Sharing: As the coding for the web has advanced and the pervasiveness of broadband connections increased, the additional bandwidth has facilitated services that host and share still imagery and video content – e.g. Flickr, YouTube, Vimeo
  • Hyperlink to:http://www.youtube.com/watch?v=MpIOClX1jPE
  • Social MediaIt is immediate – Social media facilitates the ability to post content and have it immediately available to content consumers.It is unmediated – Social media offers few to no gatekeepers for content. What you post is what is made availableIt is a dialogue, which…Increases the efficiency of your communication – by receiving feedback you are better able to assess how effective you are at communicatingCreates greater trust with those you communicate with by building a relationship - ‘Social’ is how people communicate – Social Media is an extension of how people already communicate, that’s why it has proven to be an effective means of communicatingLead the conversation or be led by it – Conversation about you, your command, issues of concern happen with or without your participation. If you don’t participate, you lose a chance to effect the conversation about subjects that are important!
  • Authenticity – It is critical that people know who you are in social media. If they can’t be sure who you are then they won’t trust you and won’t form a relationship with you.Transparency – When communicating in social media you need to be as transparent as possible with those who are listening. Telling people something they don’t want to hear or that you don’t know is preferable to silence. When people understand that you will be straight forward with them they will trust what you say more.Sincerity – People want to know that they are connecting with a real person. Be sincere, show personality and more people will listen and talk to youDialogue over monologue – Social media favors a conversation with others. If all you do is talk, then soon you’ll find that no one else is listeningThere is only one “you” – Gone are the days when you could think of yourself in separate roles that would seldom meet like your work and home life. No gatekeeper – What you say is what is heard (whether that is understood is another matter)Digital is fast – Content is available as soon as it is publishedDigital is forever – Once content is on the web, and especially in social media, it will always exist on some server somewhereDigital is everywhere – with mobile devices, connection to the digital world can take place virtually anywhereResistance is futile – You can avoid using social media but if you want to connect with people, you have to do it where they are communicating and increasingly this is happening in social media
  • Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resources
  • http://www.youtube.com/watch?v=juZ8cug972Y
  • We have learned through experience that the distributed network of social media is well suited to facilitating communication in a crisis. We’ll talk a little more in detail about this in the third section.
  • And we have seen that social media is well suited to connecting with those who are most interested in our commands and what we do –our families.
  • Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resourcesBefore we talk about using social media for your command in an official way we first need to talk about how to responsibly use social media in an unofficial or personal manner.This is important for you to understand for your own edification and also so that you can train your personnel on responsible use.
  • Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaYour Identity OnlineGuard your personal informationBe transparent about your association with the NavyBe professional and respectfulDon't get politicalOnly post information approved for public releaseRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resourcesThere is only one “you” in today’s world. It used to be that you could separate your personal life from your work life to a large degree. However, that is no longer the case. You will always represent the Navy to some degree so you need to act accordingly because people are watching.You are responsible for everything you do online just like the rest of life. If you violate policy, regulation, or law then you need to be prepared to face the consequences. There is no free pass when communicating online.Although it may be a really great idea to use your favorite band’s music as part of a video you are putting together for friends online, unless you have the written permission of the copyright holder – you can be subject to legal action and any damages or in other words money, that the copy right holder feels you owe themFinally, understand that the great ability to share content in social media also means that once you post something online you no longer have control of it. So if you don’t want whatever you posted to be shared without your consent, don’t put it online!
  • Example or recent Cyber Security stingPrinciples of social mediaWhy social media is important to the NavyResponsible use of social mediaYour Identity OnlineGuard your personal informationBe transparent about your association with the NavyBe professional and respectfulDon't get politicalOnly post information approved for public releaseRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resourcesAlthough it is the norm to share information about yourself and your family in social media you need to be careful what you share and how widely you share it.Personal information can be aggregated from multiple sources online to steal your identity or conduct open-source intelligence gathering about your commandYour posts can be used to determine your habits and target you for crime in the real worldWhat you can do to protect yourself is:Have different passwords for each site you useMake those passwords as strong as possible, avoid dictionary wordsUse anti-virus and anti-spyware on your personal computersBe careful who you connect with in social media. Connections to people you don’t know too well, especially overseas, may potentially impact a security clearance investigation
  • Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaYour Identity OnlineGuard your personal informationBe transparent about your association with the NavyBe professional and respectfulDon't get politicalOnly post information approved for public releaseRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resourcesThere is only one “you” so if you feel it’s appropriate to the conversation you can use your rank, service, and status online. However, if you do you should not misrepresent yourself in any way, andYou should disclaim what you are saying so that it is clear that you’re speaking for yourself and not the NavyYou are also free to use Navy and Marine Corps symbols as long as their use is respectful, doesn’t imply endorsement, and you don’t gain financially from their use.
  • Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaYour Identity OnlineGuard your personal informationBe transparent about your association with the NavyBe professional and respectfulDon't get politicalOnly post information approved for public releaseRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resourcesRemember, you always represent the Navy to some degree so be professional and respectful, especially when talking to people who don’t normally interact with the military.Don’t do or say anything that would bring discredit to you, your command, or your service – that diminishes us allThis includes posting any material that may be:DefamatoryLibelousObsceneAbusiveThreateningRacially or ethnically hatefulIllegalOtherwise offensive
  • Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaYour Identity OnlineGuard your personal informationBe transparent about your association with the NavyBe professional and respectfulDon't get politicalOnly post information approved for public releaseRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resources*DoD Directive 1344.10 - Political Activities by Members of the Armed Forces** Title 10 of U.S. Code, Sec. 888. Art. 88. Contempt toward officials (see below)DoD’s general policy on political speech of active duty personnel is that … “active duty should not engage in partisan political activity, and that members not on active duty should avoid inferences that their political activities imply or appear to imply official sponsorship, approval, or endorsement….”DoD’s policy does permit for some political expression by active duty personnel. While this policy does not specify political communication in social media it can be interpreted that:You can express your political views on public issues or political candidates online, but not as part of an organized communication campaign*If your communication identifies you as a member of DoD/DON it should clearly state the opinions are yours*You can not solicit votes for or against a party, candidate, cause*You can not participate in any interview or discussion as an advocate for or against a party, candidate, cause*Furthermore, if you are a commissioned officer, by LAW you need to avoid contemptuous words against the President, Vice President, SECDEF, Dept. Secretary (i.e. SECNAV), Governor and Legislature of any state he or she is on duty in or present -CITE- 10 USC Sec. 888 02/01/2010 -EXPCITE- TITLE 10 - ARMED FORCES Subtitle A - General Military Law PART II - PERSONNEL CHAPTER 47 - UNIFORM CODE OF MILITARY JUSTICE SUBCHAPTER X - PUNITIVE ARTICLES -HEAD- Sec. 888. Art. 88. Contempt toward officials -STATUTE- Any commissioned officer who uses contemptuous words against the President, the Vice President, Congress, the Secretary of Defense, the Secretary of a military department, the Secretary of Homeland Security, or the Governor or legislature of any State, Commonwealth, or possession in which he is on duty or present shall be punished as a court-martial may direct.      
  • Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaYour Identity OnlineGuard your personal informationBe transparent about your association with the NavyBe professional and respectfulDon't get politicalOnly post information approved for public releaseRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resourcesFinally, don’t post information that is not approved for public release. Even on your personal social media pages you are not authorized to post information not approved for release.This includes, but is not limited to:Classified documentsUnclassified documentsSensitive but Unclassified (SBU) to include For Official Use Only (FOUO)EmailsMessage trafficPre-decisional materialsInvestigatory informationJust because you see it online somewhere, does not mean it was approved for release. If you have doubts about if some information has been released check with the closest PAO or public affairs office in your chain of command
  • All of this information I’ve just provided to you, and more, is spelled out in the Department of the Navy Guidance for Unofficial Internet Posts which is available on slideshare.http://www.slideshare.net/USNavySocialMedia/don-guidance-for-unofficial-internet-posts
  • Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resourcesNow that we’ve discussed how to use social media responsibly in your personal use let’s discuss the requirements for using Social Media for Official command use
  • According to DoD policy, Official Presences on Social Media are public affairs activitiesThis means that anything posted on command sites must be posted in accordance with the Navy Public Affairs Regulations and any local public affairs guidancePosting content to an official command social media presence is the same as releasing that information to the media or the public
  • Social media, by itself, is not the solution to all of your communication challenges and it is not a communication strategy.However, social media as part of an overall communication plan is a powerful tool.
  • We are only able to use Social Media sites as an extension of our already existing websites – not instead of them.Your websites are what keep you in compliance with a number of regulations and laws -- so they are not optionalFor example compliance with record keeping, access to the handicapped (Section 508 compliance)Content you post on a social media site needs to exist in some form on a .mil website (e.g. photos, press releases, stories, etc.)Content unique to social media and derivative of content already present on a .mil site does not necessarily need to be on a .mil site (e.g. status update on Facebook, post on Twitter)
  • Official Social Media presences are required to have:A link or URL to their official command websiteA disclaimerA user agreement for all page when public posting is possibleFortunately, we have a template for a Social Media User Agreement & Disclaimer available for you on the Social Media Resources Page which can be found at www.chinfo.navy.mil
  • Social Media Registration is mandatory by DoD policyRegistration is accomplished via the services, for the Navy it is done via www.navy.milRegistration is necessary to ensure:The social media presence is a valid one. Anyone can set up a page for any command, therefore we need to have a verified list of commandsThe use of social media is in accordance with policyThe social media site is one DoD has a terms of service (ToS) agreement with and is in accordance with that ToSRegistration also gets your command visibility by being listed on Navy.milRegistration also offers the option of signing up for weekly training products.
  • Once on the directory, just click on the button that indicates you accept the conditions to the left, which states:The directory is a one-stop-shop of Navy social media pages across various social media sites.Social media is all about collaboration. While we encourage candid conversation and frank exchange of ideas, we request you voice your opinions in a respectful manner.You participate at your own risk, taking personal responsibility for your comments, your username and any information provided.We do not under any circumstance allow graphic, obscene, explicit or racial comments or submissions, nor do we allow comments that are abusive, hateful or intended to defame anyone or any organization. We do not allow solicitations or advertisements. This includes promotion or endorsement of any financial, commercial or nongovernmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or nongovernmental agency. We do not allow comments that suggest or encourage illegal activity.
  • You will then be presented with this web form to fill out. Once you hit submit, the request is added to our content management system to review. Review can take some time so if you are in a hurry or have any questions please contact us.
  • Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resourcesNow that we’ve covered both personal and official use of social media let me describe to you briefly how CHINFO is using social media
  • YouTubeUSNavy – videos aligned for command productsNavy Visual News Service – Raw video and other productsFlickrNavy Visual News ServiceFacebook.comFacebook.com/USNavy - :Launched 1/13 as part of comm effort for HaitiTwitter@NavyNews – stories from Navy.mil@USNavy – planned to transition @NavyNews to an enterprise accountNavyLive – hosted on the DoDLive blog hosting service this is the planned but not launched Navy Blog
  • This is CHINFO’s approach to using social media as part of its overall web strategy. This is an optimal example of how the approach would workCHINFO uses Navy.mil as its touchstone on the web for the majority of its content. That content is repurposed on other social media presences with links back to Navy.mil.In addition, the Navy Live blog also provides a web-based presence for unique Navy content that can be repurposed on other social media presences such as Facebook and TwitterIn turn, content posted to sites such as YouTube and Flickr can be further shared on other sites such as the Navy Live blog, Facebook, and TwitterThis interconnected web of content increases the ability of our content to be found via search, often referred to as Search Engine Optimization (SEO), as well as other social media presences.
  • Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resourcesFinally, I’ll cover some of the social media resources available to you
  • The Emerging Media Integration team has a number of different products available for your reference.These include documents such as the Social Media Roadmap and Navy Ombudsman Social Media HandbookThese also include “snapshots” of best practices, case studies, or how-to guides.If you have any ideas or questions that you think would make a good snapshot please let us know. We’re always interested in exploring new areas.
  • I’ve mentioned before the Social Media Resources page. It can be found by clicking on the ‘Navy Social Media’ button on CHINFO.navy.mil.This page includes links to policy documents, training, best practices, briefs and other documents of use.
  • Many of our briefs and documents, such as this one, are available online on our Navy Social Media slideshare account.
  • Finally, the Navy Emerging Media team has a weekly email that goes out each Friday. The email includes information on current events, tools, best practices, snapshots, news, and more.If you are interested in being added to the distribution list for this email please contact LT Lykins
  • We’ve covered a lot of ground in a short period of time.You should now have an understanding of:Principles of social mediaWhy social media is important to the NavyResponsible use of social mediaRequirements for official use of social mediaHow CHINFO is using social mediaNavy social media resourcesI’d be happy to take your questions[BREAK]

Transcript

  • 1. 1
    Overview
    Navy Social Media
    CDR Scott McIlnay, APR
    Director, Emerging Media Integration
    Dept. of the Navy, Office of Information
    1
  • 2. Objectives - Overview
    • Principles of social media
    • 3. Why social media is important to the Navy
    • 4. Responsible use of social media
    • 5. Requirements for official use of social media
    • 6. How CHINFO is using social media
    • 7. Navy social media resources
    2
  • 8. Objectives – Command Use
    • Your chain of command’s role in information release and what you must consider
    • 9. How to effectively use social media as part of your command’s communication strategy
    • 10. Social media platforms and their capabilities
    • 11. How to effectively work with your Ombudsmen and Family Readiness Groups in Social Media
    3
  • 12. Objectives – Effective Use
    • How to setup and use various social media platforms (Facebook, Twitter, Blog, etc.)
    • 13. How to effectively use content in Social Media
    • 14. How to use Social media management tools and techniques
    • 15. How to evaluate Social Media effectiveness using feedback and analytics
    4
  • 16. 5
    Principles of Social Media
  • 17. What is social media?
    “Social Media” is an umbrella term for describing internet-based, digital communication that enables social interaction to occur more easily despite both time and distance.
    Social Media favors conversation over monologue and empowers people to be not just content consumers but content producers.
    Social Media includes:
    Social Networking
    Blogging
    Micro-blogging
    Wikis
    Photo & Video Sharing
    6
    Principles of Social Media
  • 18. 7
    Embed video
  • 19. Social media characteristics
    Social Media
    It is immediate
    It is unmediated
    It is a dialogue, which…
    Increases the efficiency of your communication
    Creates greater trust with those you communicate with by building a relationship
    ‘Social’ is how people communicate
    Lead the conversation or be led by it
    8
    Principles of Social Media
  • 20. 9
    Social media values
    Authenticity
    Transparency
    Sincerity
    Dialogue over monologue
    There is only one “you”
    No gatekeeper
    Digital is fast
    Digital is forever
    Digital is everywhere
    Resistance is futile
    Principles of Social Media
  • 21. 10
    Why Social Media is Important to the Navy
  • 22. 11
    Social media is a mainstream communication tool
    In General:
    500+ Million on Facebook
    100+ Million on Twitter
    FB #2 in internet traffic
    More links to MSM sites from SM then Search
    FB the stated competitor to MSM by CNN
    In the Navy:
    480 Entries in the SM Directory
    248 FB Pages
    125 Twitter Accounts
    25 YouTube
    32 Flickr
    16 Blogs
    Social Media is Important to the Navy
  • 23. 12
    Embed video
  • 24. 13
    79% of American adults used the internet in 2009, up from 67% in Feb. 2005
    46% of online American adults 18 and older use a social networking site like MySpace, Facebook or LinkedIn, up from 8% in February 2005
    As of August 2009, Facebook was the most popular online social network for American adults 18 and older
    Source: Pew Internet & American Life Project
    Our audiences are increasingly using social media
    Social Media is Important to the Navy
  • 25. Our forces are increasingly using social media
    14
    From the 2008 Navy Telework & Technology Survey
    Social Media is Important to the Navy
  • 26. Social media is an effective crisis communications tool
    15
    Social Media is Important to the Navy
  • 27. Social media keeps families connected and ready
    16
    Social Media is Important to the Navy
  • 28. 17
    Why social media is important
    Leadership is using social media to communicate
  • 29. 18
    Responsible Use ofSocial Media
  • 30. There is only one “you” – and “you” always represent the Navy to some degree
    You are personally responsible for all content you post on the Internet:
    Think how will your post reflect on you, your command, and your service – now and in the future
    You are subject to disciplinary action if you violate Federal Law, Regulations or policies through inappropriate personal activity online
    Don’t use someone else’s trademarks or copyrighted images, video, music without their permission
    • Once something is posted, you lose control of it
    19
    Your identity online
    Responsible use
  • 31. Be very careful in sharing personal details
    Personal identifiable information (PII) can be used to piece together information about you, your family, and your command.
    Criminals can use this information to steal your identity or plan a crime against you or your family
    Bad guys can use it to learn about your command
    Use different, strong passwords for each site
    Use anti-virus and anti-spyware software at home
    Lock down your profiles.
    Be careful who you allow to access to your profiles – this can effect your security clearance!
    20
    Guard your personal information
    Responsible use
  • 32. Guard your personal information
    21
    Responsible use
  • 33. You can use your rank, service, and status online if you like, however:
    You should never disguise, impersonate, or otherwise misrepresent your identity or affiliation with the Navy
    If you’re giving your opinion, explain its yours and not the Navy’s: e.g. “…this is my opinion and not necessarily the Navy’s.”
    You can use Navy and Marine Corps symbols as long as:
    They are used respectfully
    Do not imply official endorsement
    You do not gain financially from their use.
    22
    Be transparent about your association with the Navy
    Responsible use
  • 34. Avoid behavior online that would bring discredit to you, your command and the service.
    This includesposting any information or material that may be:
    Defamatory
    Libelous
    Obscene
    Abusive
    Threatening
    Racially or ethnically hateful
    Illegal
    Otherwise offensive
    Professionally and respectfully correct errors
    23
    Be professional and respectful
    Responsible use
  • 35. Be professional and respectful
    24
    Responsible use
  • 36. Political Content
    You can express your political views on public issues or political candidates online, but not as part of an organized communication campaign*
    If your communication identifies you as a member of DoD/DON it should clearly state the opinions are yours*
    You can not solicit votes for or against a party, candidate, cause*
    You can not participate in any interview or discussion as an advocate for or against a party, candidate, cause*
    Commissioned officers must avoid contemptuous words against the President, Vice President, SECDEF, Dept. Secretary (i.e. SECNAV), Governor and Legislature of any state he or she is on duty in or present**
    25
    Don’t get political
    Responsible use
  • 37. Don’t post ANYTHING that hasn’t been approved for public release. This includes:
    Classified documents
    Unclassified documents
    Sensitive but Unclassified (SBU) to include For Official Use Only (FOUO)
    Emails
    Message traffic
    Pre-decisional materials
    Investigatory information
    You need to always be aware of the Operations Security (OPSEC) implications of what you post.
    26
    Only post information approved for public release
    Responsible use
  • 38. Guidance for Unofficial Internet Posts
    27
    http://www.slideshare.net/USNavySocialMedia/don-guidance-for-unofficial-internet-posts
  • 39. 28
    Requirements for Official Use of Social Media
  • 40. Policy and public affairs regulations
    According to Directive-Type Memo (DTM) 09-026 “ Responsible and Effective Use of Internet-based Capabilities” -- External Official Presences on non-DoD sites on the Internet are public affairs activities.
    This means that information posted on these sites must be released in accordance with DON Public Affairs Regulations (SECNAVINST 5720.44B) and any local (TYCOM, Numbered Fleet, etc.) public affairs guidance.
    This is because posting information in social media is the same as releasing information to a global audience.
    29
    Requirements
  • 41. Social media should be a part of your communications strategy
    Social media alone is not a communication strategy…
    Publishing – Print & Web
    Social Media
    Newspapers/ Newsletters
    COMM PLAN
    Imagery
    Personal engagements
    Earned Media
    Navy.mil
    Email
    … it is one key component of your overall communication plan
    30
    Requirements
    30
  • 42. Social media is an extension of your web presence
    31
    Requirements
  • 43. Any official social media command site is required to have
    A URL to an official DON website
    A Disclaimer (Required)
    The disclaimer identifies the page as an official DON social media presence and disclaims any endorsement
    User Agreement (as appropriate)
    The User Agreement establishes what is acceptable criteria for posts
    32
    Sample user agreements are available at:
    • Social Media Resources Page, www.chinfo.navy.mil
    • 44. DoD Social Media User Agreement, www.ourmilitary.mil/user_agreement.shtml
    Requirements
  • 45. 33
    Social Media Registration is Mandatory
    • Required by DoD
    • 46. Required by Terms of Service Agreements
    • 47. Necessary for validation
    • 48. Necessary for DON approval
    • 49. Gets your command visibility
    • 50. Gets you training products
    www.navy.mil/socialmedia
    Requirements
  • 51. Navy social media directory
    34
    www.navy.mil/socialmedia
    Requirements
  • 52. Simple Navy social media directory submission process
    35
    www.navy.mil/socialmedia
    Requirements
  • 53. 36
    How CHINFO is Using Social Media
  • 54. 37
    CHINFO Emerging Media Integration (OI54)
    Established within the communication strategy and integration directorate (OI-5) as a proponent for social media and to develop a program for long-term sustainment
    OI54’s mission includes:
    Advocacy
    Management
    Policy
    Training
    Best Practices
    Metrics & Analysis
    Keep Focused Over the Horizon
    CHINFO use of social media
  • 55. CHINFO’s manages a variety of social media properties
    http://www.youtube.com/USNavy **
    http://www.youtube.com/USNavyVisualNews
    http://www.flickr.com/photos/usnavynvns/
    http://www.twitter.com/navynews
    http://www.twitter.com/USNavy *
    http://www.facebook.com/USNavy
    http://navylive.dodlive.mil **
    38
    CHINFO use of social media
  • 56. 39
    CHINFO’s Approach to Social Media
    Blog
    Flickr
    YouTube
    WEB SEARCH
    Facebook
    Twitter
    Navy.mil
    CHINFO use of social media
  • 57. 40
    Navy Social Media Resources
  • 58. 41
    Policy
    Directive-Type Memo (DTM) 09-026 – Responsible and Effective Use of Internet-based Capabilities
    Signed 25FEB 2010
    ALNAVs on Official and Unofficial use of Internet-based Capabilities
    Currently in routing
    SECNAVINST on use of Internet-based Capabilities
    Currently in drafting process, ETA this summer
    DODI 8460 - Web Sites, Related Technologies and Internet-based Capabilities
    Currently in drafting process, ETA 2011
    Resources
  • 59. 42
    How-to guides and best practices
    Resources
  • 60. 43
    CHINFO-specific resources
    Social Media Resources Page:
    www.chinfo.navy.mil
    Resources
  • 65. 44
    Navy social media SlideShare
    www.slideshare.net/USNavySocialMedia
    Resources
  • 71. 45
    Weekly CHINFO social media email
    Email covers:
    Current events
    Tools
    Best practices
    Snapshots
    News in Social Media
    Resources
  • 72. Objectives
    • Principles of social media
    • 73. Why social media is important to the Navy
    • 74. Responsible use of social media
    • 75. Requirements for official use of social media
    • 76. How CHINFO is using social media
    • 77. Navy social media resources
    46
    Questions?