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  • 1. SOCIAL MEDIA FOR NAVY PUBLIC AFFAIRS OFFICERS
    Navy Region Southeast PA Conference
    June 7, 2011
  • 2. Agenda
    CHINFO OI-54 role and resources for YOU!
    Progress in Navy social media
    How to be a more effective Navy communicator through the use of social media
  • 3. Agenda
    CHINFO OI-54 role and resources for YOU!
    Progress in Navy social media
    How to be a more effective Navy communicator through the use of social media
  • 4. CHINFO OI-54 - NAVY SOCIAL MEDIA SUPPORT
    There are 82 training presentations and 22 social media documents on the Navy SlideShare account.
    There are currently 460 commands listed on the social media directory.
    The Navy Social Media Weekly email is distributed to 808 people every Friday.
    Bi-Weekly Social Media Conference Calls - Currently 15 available for playback.
  • 5. RESOURCES YOU CAN USE TODAY
    https://www.chinfo.navy.mil/chinfo/SocialMedia.aspx
    http://www.slideshare.net/usnavysocialmedia
    http://www.facebook.com/NavySocialMedia
    http://www.navy.mil/media/smd.asp
  • 6. Agenda
    CHINFO OI-54 role and resources for YOU!
    Progress in Navy social media
    Being a more effective Navy communicator through the use of social media
  • 7. WE’VE COME A LONG WAYFebruary 2010 vs March 2011
  • 8. INTEGRATED MESSAGING
    Going above and beyond the Navy.mil story
  • 9.
  • 10. Agenda
    CHINFO OI-54 role and resources for YOU!
    Progress in Navy social media
    How to be a more effective Navy communicator through the use of social media
  • 11. USE IT!
    If you aren’t using social media, what are you waiting for?
  • 12. USE IT… EFFECTIVELY
    http://www.slideshare.net/USNavySocialMedia/snapshot-social-media-strategy
  • 13. COMPLETE TRAINING AND PROMOTE IT FOR ALL COMMAND PERSONNEL
  • 14. ALIGN WITH OTHER NAVY PROPERTIES
  • 15. DEVELOP CREATIVE CONTENT
    Bringing greater value to your fans
  • 16. LEVERAGE BEST PRACTICES AND YOUR PEERS
  • 17. HAVE A CRISIS PLAN & BE READY TO ENGAGEConsider the 4 stages of a crisis after the event occurs
    Confirm (announcement of event)
    Standby (Immediate/future threat warnings)
    Engage (Navy assets tasked & begin response)
    Sustain (Information updates & responsiveness to publics)
  • 18. CONTACT US
    LT Lesley LykinsDirector, Emerging Media Integration (OI-54A)Department of the Navy, Office of InformationOffice:(703) 695-6915Email: lesley.lykins@navy.mil
    Jessica A. Faller
    Deputy, Emerging Media Integration (OI-54A)
    Department of the Navy, Office of Information
    (o) 703-692-4718
    jessica.faller@navy.mil
    Ms. Tracy Johnson
    Contract Support, Emerging Media Integration (OI-54CTR)
    Department of the Navy, Office of Information
    Office:(202) 346-9094
    Email: johnson_tracy@bah.com
    Official Navy Website
    www.navy.mil
    Navy Social Media Directory
    www.navy.mil/socialmedia
    Navy Social Media
    Resources Page
    www.chinfo.navy.mil
    Navy Emerging Media
    on Slideshare
    www.slideshare.net/USNavySocialMedia