• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
National Space Weather Program - LT Lykins Presentation 6/21/11
 

National Space Weather Program - LT Lykins Presentation 6/21/11

on

  • 1,460 views

 

Statistics

Views

Total Views
1,460
Views on SlideShare
1,460
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    National Space Weather Program - LT Lykins Presentation 6/21/11 National Space Weather Program - LT Lykins Presentation 6/21/11 Presentation Transcript

    • NAVIGATING THE NEW COMMUNICATION LANDSCAPE:
      U.S. NAVY and SOCIAL MEDIA
    • Over 50% of Americans are on Facebook
    • CNN has named Facebook as its next big competitor
    • Google is the #1 trafficked site on the
      internet, but people spend much more time on Facebook.
    • SOCIAL MEDIA ALLOWS THE USER TO MANAGE INFLUX OF INFORMATION.
    • With the advent of social media our communication landscape has shifted.
    • Organizational control of communications is an illusion.
    • Chief of Naval Operations’ key moment with respect to social media
    • 9
    • Audiences talking to Audiences
    • Content must reach people on a human level or offer something cool to fans that they can pass along to friends.
    • Today’s communication landscape demands dialogue.
    • 13
      “I was reached by Navy Times to comment. I told them that if there are Sailors out there who are slipping, they are the exceptions not the rule. I also said I have full confidence that if our Chiefs see a problem, they correct it; because that is what Chiefs do.I'd like to go a little further than that here. This is not a fleet-wide issue. It is not a trend or an epidemic. Our Sailors, around the Navy, look as professional as they ever have and they take great pride in all our uniforms. And make no mistake about something else: I stand behind my Chiefs.“
      • A portion of MCPON’s FB note
      addressing a query from Navy Times
      regarding Sailors not wearing their
      uniforms properly.
    • Risks and considerations for participation in social media.
    • LT Lesley LykinsDirector Emerging Media Integration (OI-54)Department of the Navy, Office of InformationOffice:(703) 695-6915Email: lesley.lykins@navy.mil
      Jessica Faller
      Deputy, Emerging Media Integration (OI-54a)
      Office: (703) 692-4718
      Email:jessica.faller@navy.mil
      Official Navy Website
      www.navy.mil
      Navy Social Media Directory
      www.navy.mil/socialmedia
      Navy Social Media
      Resources Page
      www.chinfo.navy.mil
      Navy Emerging Media
      on Slideshare
      www.slideshare.net/USNavySocialMedia
      Where you can find THIS brief!