National Space Weather Program - LT Lykins Presentation 6/21/11Presentation Transcript
NAVIGATING THE NEW COMMUNICATION LANDSCAPE: U.S. NAVY and SOCIAL MEDIA
Over 50% of Americans are on Facebook
CNN has named Facebook as its next big competitor
Google is the #1 trafficked site on the internet, but people spend much more time on Facebook.
SOCIAL MEDIA ALLOWS THE USER TO MANAGE INFLUX OF INFORMATION.
With the advent of social media our communication landscape has shifted.
Organizational control of communications is an illusion.
Chief of Naval Operations’ key moment with respect to social media
Audiences talking to Audiences
Content must reach people on a human level or offer something cool to fans that they can pass along to friends.
Today’s communication landscape demands dialogue.
13 “I was reached by Navy Times to comment. I told them that if there are Sailors out there who are slipping, they are the exceptions not the rule. I also said I have full confidence that if our Chiefs see a problem, they correct it; because that is what Chiefs do.I'd like to go a little further than that here. This is not a fleet-wide issue. It is not a trend or an epidemic. Our Sailors, around the Navy, look as professional as they ever have and they take great pride in all our uniforms. And make no mistake about something else: I stand behind my Chiefs.“
A portion of MCPON’s FB note
addressing a query from Navy Times regarding Sailors not wearing their uniforms properly.
Risks and considerations for participation in social media.
LT Lesley LykinsDirector Emerging Media Integration (OI-54)Department of the Navy, Office of InformationOffice:(703) 695-6915Email: email@example.com Jessica Faller Deputy, Emerging Media Integration (OI-54a) Office: (703) 692-4718 Email:firstname.lastname@example.org Official Navy Website www.navy.mil Navy Social Media Directory www.navy.mil/socialmedia Navy Social Media Resources Page www.chinfo.navy.mil Navy Emerging Media on Slideshare www.slideshare.net/USNavySocialMedia Where you can find THIS brief!