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Hurricane Irene Snapshot Aug 2011

Hurricane Irene Snapshot Aug 2011






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    Hurricane Irene Snapshot Aug 2011 Hurricane Irene Snapshot Aug 2011 Presentation Transcript

    • Navy’s preparation for and response to communicating Hurricane Irene in Social Media AUGUST 2011
    • Navy put its crisis communications lessons learned into action to prepare for and respond to Hurricane Irene
      • Engaged with many existing communities early on to alert them of the potential threats and available resources
      • Updated online communities with regular, timely information
      • Engaged with families
      • Provided a platform for families and others to help each other
      • Remained ready to respond
      • Closed the loop with the story after the storm passed through and ships returned
    • Daily updates on the expected severity and steps the Navy was taking to prepare ships, personnel and families Received a lot of support from community members on these updates
    • Operational updates alerted fans to the steps being taken to prepare and respond, and keep them involved
    • Engagement with online communities gave members an opportunity to share their own experiences and stay engaged, even between updates
    • Family members were very engaged and helping each other
    • Twitter played a key role in distributing critical updates and emergency preparedness information to public
      • Navy was responding directly to followers’ questions about Irene
      • Links send followers to Navy.mil and other official government information about the hurricane and preparedness tips
    • Local commands stepped up, getting out important emergency information to personnel and families Fans joined the conversation with helpful reminders, giving USFF the opportunity to respond with timely information.
    • CHINFO created a quick reference guide for personnel and families to get the information they need at ever stage of the emergency
      • Shared by Navy on all online platforms (Facebook, Twitter, SlideShare)
      • Viewers shared with their communities
      • Over 6,000 views of the guide on SlideShare alone
    • After the hurricane passed, Navy closed the loop with the story and gave a status report from various Navy locations
    • Taking action early on and providing timely updates with useful and official information helped the extended Navy family navigate Hurricane Irene smoothly
      • Team approach leading up to, during and after the storm
      • Maintained high degree of calmness and control among Navy personnel and family members
      • Served as an official government channel for information, informing non-Navy personnel (the greater Navy family) about the storm
      • Maintained actively engaged community where stakeholders could get advice, support and guidance from each other as well as from the Navy
      • Provided enough lead time for family and personnel to prepare and evacuate, if necessary
      • Explored creative content presentation to more effectively share key info for future crisis situations