Facebook Timeline for Brands

Facebook Timeline for Brands What your command needs to know Facebook Timeline for Brands

You can convert your command page tothe new timeline NOW, but there are a few things you need to know first• You will have 30 days to convert you page—all pages will be forced to move to timeline layout on Mar 31• Layout is very similar to the Facebook profiles’ timeline• Your command should select/create your cover photo before making the switch• Your command should consider what historical events and past posts you wish to highlight on your timeline Facebook Timeline for Brands

• The cover photo is a 851×351 pixel image• Select a compelling image representing what your command does• It should NOT include text or a call to action Facebook Timeline for Brands

• The profile picture is now a 180x181 pixel box• This should include an image with text that BEST represents your command as it will appear in the news feed and on other posts Facebook Timeline for Brands

• You can choose what apps are featured at the top of your page• If you have a welcome tab, this is where it will appear Facebook Timeline for Brands

• Review your timeline and ensure accuracy of information• Some events will pre-populate if they have a date associated with the post• You may want to go back and add milestones relevant to your command Facebook Timeline for Brands

• You can select featured stories by “starring” them• The best posts can remain at the top of the page by “pinning” them Facebook Timeline for Brands

The new admin panelprovides additional pagemanagement options Facebook Timeline for Brands

• You can now respond privately with messages from fans• Be sure to capture these conversations for records keeping purposes, as applicable Facebook Timeline for Brands

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Facebook Timeline for Brands

by US Navy Social Media on Feb 29, 2012

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