And our forces are increasingly using social media:
From the 2008 Navy Telework & Technology Survey
% “Yes” Millennial Gen X Boomer Overall Visit Facebook, MySpace, etc. in the last 30 days 89 69 44 76 Ever created Facebook, MySpace, etc. page 88 61 30 71 Ever had blog 13 6 4 9 Read blog in last 30 days 40 36 33 38 Ever contributed to Wiki 10 7 7 8
Video formatted for social media (minimal editing, little to no production or voiceover, short clips (30 seconds – 3 minutes), multimedia
Engaging content: Questions and calls to action
Microcontent: Quotes, statements, etc.
Social Media is a key component of your communication plan Newsletters Publishing – Print & Web Email Navy.mil Media COMM PLAN Social Media LISTEN PLAN ENGAGE EMPOWER MEASURE Mobile Personal Engagements
Sparked by Sanjay Gupta’s response after performing brain surgery on Carl Vinson that “there aren’t enough brain surgeons in Haiti,” Pastor Shaun King coordinated doctors to Haiti only to find no place to perform surgery other than USNS Comfort. Through Twitter, a frustrated Shaun King attempts to reach out to Comfort to get doctors on board.
6,500+ followers of @ShaunKing spread his plea across web @NavyNews addresses Shaun King’s frustration and directs him to @USNSComfort on Twitter @USNSComfort reaches out to @ShaunKing and arranges phone call with BUMED to work out arrangements for doctors @ShaunKing praises work of USNS Comfort crew and restores credibility of Navy among his followers Sanjay Gupta’s 0730 show the next day does not cover the issue of doctor’s reaching out to the Navy Twitter as forcing function in Haiti