Department of the Navy Guidance for Official Posts

SOCIAL MEDIA SNAPSHOT Department of the Navy (DON) All Navy Message (ALNAV) 056/10 Internet-based Capabilities Guidance – Official Internet Posts SOCIAL MEDIA SNAPSHOT

ALNAV 056/10 was issued on August 19, 2010 providing guidance and requirements for DON personnel on the use of social media in an official capacity http://www.npc.navy.mil/NR/rdonlyres/AD9DB957-11CC-4118-92F8-6CB2CD54D768/0/ALN10056.txt SOCIAL MEDIA SNAPSHOT

“Official Use” includes: 1. Official Representation: Command representatives commenting in an official capacity on social media sites 2. External Official Presences (EOP): Official public affairs activities conducted on non-DoD sites on the internet 3. Non-Public Affairs use of Internet Based Capability (IBC): Use of wikis and other collaboration tools to support mission related functions SOCIAL MEDIA SNAPSHOT

1. Official Representation= Social media use by Navy personnel in official capacity Example: CDR McIlnay commenting on Danger Room • Official use by Navy personnel blog to add official Navy information refers to posts on both DoD and non-DoD websites and social media presences • Official use is when posts are meant to represent a command and by extension the Navy • This means that the only people that should be making official posts on behalf of a Example: CDR McIlnay posting a message to command are: the US Navy’s Facebook Page (we know this is CDR McIlnay because of the initials signed – Commanding Officers, at the end of the post) – Public Affairs Officers, or – Those people designated to speak on behalf of the command SOCIAL MEDIA SNAPSHOT

2. External Official Presences= Official command sites • Official use by commands Example: U.S. Navy refers to using Internet- Facebook Page based capabilities (e.g. Facebook, Twitter, etc.) as a means of communicating official command information. Example: Fleet Forces Command blog • These are referred to as External Official Presences (EOPs) • EOPs are by DoD Policy Public Affairs Activates and subject to Public Affairs regulations Example: Commander, Naval Air Forces Twitter Account SOCIAL MEDIA SNAPSHOT

3. Non-Public Affairs Use of IbCs= Using collaboration tools in an official capacity • Official use also includes using Internet- Example: CHINFO’s shared social media based Capabilities for collaboration. For planning calendar on Google calendar example: – Using a wiki to collaborate on a document – Sharing an online calendar • This official use is not considered a Example: Navy Recruiting Command’s wiki public affairs activity workspace on PBWorks • Users should be mindful to only collaborate on unclassifed, non- sensitive issues. • If collaboration of sensitive but unclassified (SBU) information is needed, a secure tool such as Intelink should be used. SOCIAL MEDIA SNAPSHOT

Dos anD Don’ts of posting to the internet in an official Don capacity SOCIAL MEDIA SNAPSHOT

Use social media in an official capacity—It’s a great way to communicate with Navy stakeholders! SOCIAL MEDIA SNAPSHOT

Allow just anyone to post for your command • Official posts must be made by DON personnel authorized to speak on behalf of their command • Exceptions: Other personnel may make official posts if: – Under direct supervision of the official authorized to release that information – Given the authority for public release of information by the DON official with authority for public release (applicable for contracted public affairs personnel) • All posts should be transparent that the author is representing their command. SOCIAL MEDIA SNAPSHOT

Post information that hasn’t been publicly released Such as: • Classified information • Information regarding events or • Pre-decisional information incidents currently under investigation • Proprietary information • Copyrighted or trademarked information without permission • Business sensitive information • Unit or other personnel lists/rosters, • OPSEC charts or directories with the names, • FOUO or privileged information addresses, and telephone numbers of • Information protected by the Privacy Act unit members. Does not apply to the of 1974 or the Health Insurance name, rank, or business contact Portability and Accountability Act information for a CO, XO, CMC, or (HIPAA) of 1996 command ombudsmen • Information about casualties prior to authorization of publication of information SOCIAL MEDIA SNAPSHOT

Endorse anything Don’t post information that • Is political in nature • Implies endorsement of non- federal entity products or services • Links to entity that may imply endorsement such as charitable sites SOCIAL MEDIA SNAPSHOT

Link to related, appropriate external articles SOCIAL MEDIA SNAPSHOT

Identify yourself and your official affiliation with the DON Include in all official posts: • Name • Rank • Title of author (unless otherwise obvious that the post is by the official page administrator) Make no attempt to disguise, impersonate or otherwise misrepresent the identity or affiliation of the author. Anonymous posts are prohibited. SOCIAL MEDIA SNAPSHOT

Tell the truth and use spell check Take care to write in a professional manner and use correct spelling and grammar SOCIAL MEDIA SNAPSHOT

Treat others with respect • Refrain from release of information about private individuals • Refrain from inappropriate comments about leaders • Refrain from inappropriate comments about junior personnel SOCIAL MEDIA SNAPSHOT

Correct misinformation politely A discussion on the U.S. Navy Facebook Page raised concerns over OPSEC among fans. No OPSEC violation, in fact, took place and Navy responded: • Correct misinformation in a respectful, clear and concise manner • Personal attacks are prohibited SOCIAL MEDIA SNAPSHOT

For External Official Presences [AKA your command’s Facebook Page, blog, Twitter account, etc.] there are fiverequirements in addition to those already outlined, that you must comply with… SOCIAL MEDIA SNAPSHOT

Register your sites www.navy.mil/socialmedia www.marines.mil/socialmedia SOCIAL MEDIA SNAPSHOT

Designate a site administrator Site administrators are responsible for ensuring: 1. Content posted to the site is in compliance with content restrictions 2. The site is configured securely in coordination with the command’s information assurance manager (IAM) 3. A comment policy is in place (if you allow comments)* *Standard comment policy can be found here, WWW.CHINFO.NAVY.MIL/SOCIALMEDIA/USER_AGREEMENT.DOC SOCIAL MEDIA SNAPSHOT

Develop an SOP for posting • How will information be approved before publishing? • How will you ensure information is compliant with content requirements? SOCIAL MEDIA SNAPSHOT

Link to your command’s official website SOCIAL MEDIA SNAPSHOT

Monitor your sites regularly • Monitor what community members are saying • Evaluate effectiveness of tools • Regularly check to make sure the site is in compliance with security requirements • Keep an eye out for fraudulent or objectionable use SOCIAL MEDIA SNAPSHOT

Department of the Navy Guidance for Official Posts

by US Navy Social Media

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Department of the Navy Guidance for Official Posts Presentation Transcript