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Cnsp Cdpao Social Media Training Rev  29 Jul 10

Cnsp Cdpao Social Media Training Rev 29 Jul 10






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  • The ability to collaborate and seek out professional development with peers and mentors
  • Add other family sites to your “favorites”

Cnsp Cdpao Social Media Training Rev  29 Jul 10 Cnsp Cdpao Social Media Training Rev 29 Jul 10 Presentation Transcript

  • CDPAO Social Media Training Follow Naval Surface Forces on Facebook: Surface Warriors Twitter: Surface Warriors
  • It’s bigger than Facebook… Publicly Available Command Web Sites Password Protected Web Sites E-mail Traditional Media Social Media Same message, multiple venues
  • What can social media do for you?
    • “ Push and pull” concept
    • Provide correct information in a timely manner
    • Cultivate tone; help members identify with the command
    • Keep your finger on the pulse of the command
    Social media is a commitment
  • Provides value to:
    • … the Commander.
    • Immediate communication: The commander can get information immediately to target publics
    • Two-way communication: The commander can receive near-real time feedback on information that’s distributed
    • Unmediated dialogue: 100% of the message reaches target publics
    • … the Advocate.
    • Connect with the Sailors, Navy communities, and commands
    • Easily receive timely information on their interests (ships, aviation, etc.)
    • Connect with other advocates and share and feel part of that community
    • Connect with the Navy and feel part of the greater Navy community
    • … the Navy Family.
    • Stay in touch with their Sailor, regardless of location, in near real time.
    • Connect with their Sailor’s command and understand their role in its mission.
    • Connect with other spouses/family members and share sense of community
    • Reach out to family service resources in a trusted platform
    • … the Sailor.
    • Stay in touch with family & friends, regardless of location, in near real time quickly and easily and share experiences.
    • Connect with their command, peers, and service in a way integrated into their life.
    • Collaborate and seek out professional development with peers and mentors
  • Keys to Social Media Success
    • Be professional
      • This is an official site
      • credibility
      • Nothing “disappears” from the Internet
    • Team effort
      • New endeavor
      • Work with leadership and those interested
    • Active management
      • Daily updates
      • Respond to questions
      • Monitor for privacy and OPSEC considerations
        • Admin’s do have authority to remove content in violation
      • Key to negating unofficial sites
        • Become a “one stop” site
    MUST support the Command
  • Why Facebook?
    • Target audience online and active
      • Easy to pull information from, and network with, other Navy commands
    • Versatile, easy to use
      • Photos, stories, videos, and discussion forums
    • Multiple administrators minimize workload
    • CNSP PA standing by to help
      • Easy to amplify message
  • What kind of account?
    • Fan Page
      • Ship and family
    • Commanding Officer designates administrator
      • Rec: CDPAO
      • Multiple administrators
    • Page information
      • Use official email
      • “ USS Command Name (xxx ##)”
  • What information?
    • “ Big Navy” news
    • Ship/command information
      • History, crest, FAQ’s
      • Welcome aboard
      • Official stories and photos released during
    • Family group information
    • Event photos (without tags)
    • Q & A discussions
      • Utilize experts from your command
        • Ship’s leadership
        • Chaplain
        • Medical
        • Career counselor
        • Sailor spotlight
    • Professional presence
    • Focus on conveying information
    • Esprit de corps
    Command Page
    • Empowers Omb/family rep
      • Can post more specific info without bogging down command site
    • Discussion-based
      • Candid forum
    Family Page
    • “ one stop shopping”
    • Seamless integration of command and family messages
    • Allows command more control over posts
    • Allows for multiple managers
    Blended Page
  • If you are not there… someone else is
  • What NOT to post
    • OPSEC
      • Troop movement schedules
      • Current and future locations of military units and ships
      • Descriptions of overseas bases
      • Unit morale
      • Results of operations
      • Discussions of areas frequented by service members overseas
      • Daily military activities and operations
      • Technical information
      • Operation plans
      • Details of weapons systems
      • Equipment status
    • Meeting times and places
      • “ Our next meeting has been set! Click here for more information”
    • Names and relationships
    • Remember: OPSEC applies to email , too
    REMEMBER: OPSEC and Navy Core Values
  • Privacy: Protecting your command
    • 6 Safety Tips:
    • Don’t just accept the default privacy and security settings – take a look and adjust as needed
    • Choose a complex and unique password for each of your accounts
    • Watch out for 3 rd party applications
    • Carefully read the privacy policies and terms of service
    • When in doubt, ask BEFORE posting!
    • Never assume information is secure.
          • “ It seems to me that people have fallen into two basic camps…Camp Paranoia consists of the people who are appalled at the idea of posting your name, hometown and a photo of yourself out there on the big bad internet…Camp Naivete is made up of people who will post “Just leaving Joe’s Bar on 5 th and Main for a long walk home” to their 5,000 Twitter followers and FB Friends.” Kat French http://www.socialmediaexplorer.com/2009/05/13/keeping-safe-in-social-media/
  • Where to find information?
    • www.navy.mil
      • Stories
      • Photos
      • Video
    • Other commands on Facebook
      • Surface Warriors
      • U.S. Navy
    • Official Ship’s sites
  • CDPAO Social Media Training Follow Naval Surface Forces on Facebook: Surface Warriors Twitter: Surface Warriors