USEEDS° :: I'm not having this - better understand peoples reaction to change useeds

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by Katharina Weber, Maria Tarnogrocki and Martin Bender (USEEDS°)

http://www.uxcampeurope.org/
UX Camp Europe - 2012

Published in: Design, Business, Technology
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  • Thanks - these slides are a valuable input for my work!
    And you did a great talk in Berlin!
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USEEDS° :: I'm not having this - better understand peoples reaction to change useeds

  1. 1. I‘m not having this!Better understand people‘s reaction to changeMai 2012 - Katharina Weber, Maria Tarnogrocki, Martin Bender
  2. 2. What is change?a simple example...
  3. 3. You know this.USEEDS° user centred thinking
  4. 4. Remember this? Is anybody missing it?USEEDS° user centred thinking
  5. 5. Lots of fuss....USEEDS° user centred thinking
  6. 6. Measurable fuss! September 2010 Release of iTunes 10, change of logoUSEEDS° user centred thinking
  7. 7. And now? it‘s just doing its job... why all the fuss?USEEDS° user centred thinking
  8. 8. A bit of theory...
  9. 9. Your grandma already knew... „Was der Bauer nicht kennt, das frisst er nicht.“ (Free translation: „What a farmer does not know he will not eat“)USEEDS° user centred thinking
  10. 10. The emotional change curve Satisfaction Commitment Denial Hope Exploration Resistance Reaction to the change process I’m not I can see how I’m happy having I make this as I am. this! work for me. This is not Could this This works for relevant to work for me and my© Melcrum Puplishing Ltd. Visit www.melcrum.com my job. me? colleagues!or e-mail info@melcrum.comUSEEDS° user centred thinking
  11. 11. How can you support the change process? Transparency Celebration Participation Focus on people Empowerement Discussion Reaction to the change process I’m not I can see how I’m happy having I make this as I am. this! work for me. This is not Could this This works for relevant to work for me and my© Melcrum Puplishing Ltd. Visit www.melcrum.com my job. me? colleagues!or e-mail info@melcrum.comUSEEDS° user centred thinking
  12. 12. Different types of people Conflict vs. Change Early Adopters Early Majority Waits to hear some Needs solid anecdotal Late Majority good anecdotes. evidence. Wants to see three good case studies at similar organisations. Innovators Willing to take risk on a great idea. Laggards Want solid proof that something works.USEEDS° user centred thinking Quelle: Leitfaden für eine erfolgreiches Ideen Management
  13. 13. where have you experienced the change curve? how did you get through it?
  14. 14. Thank you!Katharina Weber USEEDSkatharina.weber@useeds.deTwitter: @katha_ Blog www.uxtogo.comMartin Bendermartin.bender@useeds.de TwitterTwitter: @designerforux @useedsMaria Tarnogrocki Websitemaria.tarnogrocki@useeds.de www.useeds.de

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