About Each interaction with a product - from purchase via installation to use - influences the overall satisfaction or User Experience, Usability, Joy of Use and user confidence. The customer rates a product according to emotional and rational criteria. The experiences in their totality decide whether it is purchased and recommended to others and thereby strengthens or weakens the manufacturer’s brand power. That is why it is important in product development to combine rational aspects with emotional aspects.
USEEDS° therefore combines the perfection of usability consulting with the with the creativity and passion of a design agency.