Careers in arts and technology

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A presentation by Javier Castro ( http://www.loose1d.com ) on Careers in arts and technology

A presentation by Javier Castro ( http://www.loose1d.com ) on Careers in arts and technology

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  • I am a creative director at Loose1d Studio, founder, more like a motion mecenaryloose1d studio creates content for Television commercials, television networks, digital signage networks, and new media.That includes Conceptualizing, which entails listening to the clients needs,ideas.Design , their sometimes cloudy ideas into something great or at least something the client thinks is greatBranding=Brainwashing (the client, the world)& Execution ( sometimes within the studio sometimes collaboratively with other studios)(us consulate and their teachers asked you to be here blalbla) I’m here on behalf of the u.s. consulate and your teachers
  • You have to look beyond traditional distinctions (ex. Painter vs network engineer)
  • I’m being very broad here
  • These are the people who create the style, look, and overall visual feel of any given concept
  • Specialists work as a part of bigger teams that have the luxury of using people who specialize in any one sector of a specific program’s features…For example a Maya animation specialist, focuses on a having a strong grasp of Maya’s animation tools and has been trained in traditional animation techniques.Another specialist field would be the 3D Maya Modeler who focuses on a having a strong grasp of Maya’s Modeling (digital scuplting) tools and has been trained in traditional sculpting techniques.
  • It takes Between 24 and 30 frames per second of film/videoWe create Key Frames and then have the computer fill in the gaps, use lighting specialists and texture artists to achieve the projects look then render….For final compositing. Where we combine all elements in the production, live video, photoshop elements, special effects, etc and prepare them for final format or for the editors.
  • Long format: documentary, film, tv program,Short format: web, commercial, television network promotional spotThey need to have that special gift of making even the most boring concept engaging , they create moments of climax and surprise with imagery and the aid of music
  • Producers are the unsung heroes of any production, the keep the entire project on track. They work closely with the creative director, director , editor and sometimes even write copy.
  • Remember that when your in these roles ,you create the trends not merely follow them.
  • [ask them what they use, what they do online, what they do when they turn on their pcs…]
  • Be an observer, some of the best concepts come from saying what is on the tips of a demographics tongue but has not been officially stated.

Transcript

  • 1. Careers in Arts and Technology
    Javier Castro
    for US Speakers Bureau Series
    Brescia, March 11 2011
  • 2. About me
    Creative Director @ Loose 1D Studio
    What is Loose 1D Studio
    Why I am here
  • 3.
  • 4. About you
    What about you? Who is an artist? Who would like a career in the arts? Who is a computer guru? Who would like a career in technology?
    People often ask “are you a techie or are you an artist?” Truth is you can be BOTH – and have successful career!
  • 5. Careers
    Some careers in the field:
  • Graphics Designer
    WHAT DOES HE OR SHE DO?
    Communicates concepts through visual media .
    WHAT SOFTWARE DOES HE OR SHE USE?
    Adobe Photoshop, Adobe Illustrator, Adobe After Effects. Flash. Traditional medias.
    WHERE DOES HE OR SHE WORK?
    TV stations, AD agencies, press, web consultants, freelance.
    SKILLS NECESSARY:
    Good communication skills, clear understanding of clients’ intentions and ability to convey them creatively, artistic eye, familiarity wit h computers and specific software.
  • 10. Animator (specialist)
    WHAT DOES HE OR SHE DO?
    Specializes in animation (giving movement t o artistic creations).
    WHAT SOFTWARE DOES HE OR SHE USE?
    2D animation: Flash, Toonboom
    3D animation: Maya, Soft Image, 3D StudioMax, Cinema 4D.
    WHERE DOES HE OR SHE WORK?
    Movies Industry, TV stations, AD agencies, web consultants, freelance…
    SKILLS NECESSARY:
    Understanding kinematics and other motion concepts, familiarity wit h computers and specific software.
  • 11. Production Concepts
    We deal in FRAMES: series of still images that come together to create motion
    Use KEY frames then use the computer to create the frames in between
    2D and 3D RENDERING: having the pc process all your work for final display
    2D and 3D COMPOSITING: combining all 2D and 3D elements for final edit
  • 12. Editor
    WHAT DOES HE OR SHE DO?
    Takes clips (pieces of video) and creates a logical, cohesive , and comprehensive story with it.
    WHAT SOFTWARE DOES HE OR SHE USE?
    Final Cut Pro, Avid, Premiere.
    WHERE DOES HE OR SHE WORK?
    Film industry , TV stations, music industry, AD agencies, web consultants, freelance…
    SKILLS NECESSARY:
    Musical sense, familiarity wit h computers and specific software.
  • 13. CREATIVE DIRECTOR
    WORKFLOW
    WHAT DOES HE OR SHE DO?
    Has the ultimate responsibility for a team of artists. Has the “big picture” of the artistic project. Need s to be skilled in design, animation, and editing.
    WHERE DOES HE OR SHE WORK?
    Film industry , TV stations, music industry, AD agencies, web consultants, freelance…
    SKILLS NECESSARY:
    Leadership, artistic talent, familiarity wit h computers and specific software.
  • 14. producer
    WHAT DOES HE OR SHE DO?
    Makes sure that art department and copywriters are on the same page and are moving in the same direction.
    WHERE DOES HE OR SHE WORK?
    Film industry , TV stations, music industry, AD agencies, web consultants, freelance…
    SKILLS NECESSARY:
    Leadership, organization. excellent communication.
  • 15. What it Takes
    Besides the specifics of each professional profile, all these careers require:
    • artistic sense and creativity
    • 16. familiarity with technology
    • 17. understanding of society, “being in tune” with people’s feelings, understanding trends, and human psychology
  • Artistic Sense
    What you can do:
    you are in Italy, enjoy!
    seek out opportunities on top of what your school offers (exhibits, trips…)
    travel around Europe and learn about art in other cultures (Japan, Middle East…) even when you cannot travel there
    take art history classes
    take applied art courses or challenge yourself at home
  • 18. Familiarity with Technology
    No future without it
    Learn new software
    Pay attention during IT classes in school
  • 19. Understanding of Society
    Everything goes as long as it is done critically: surf the web, watch TV, read, do whatever… BUT stop and think about it and do not just believe everything you see
  • 20. When you have your own studio…
    Must also have ENTREPRENEURIAL skills.
    It is not enough to be a talented designer and good at illustrating concepts. You must also be an art dealer.
    Selling your ideas is as important as how well you execute them.
  • 21. Downsides
    Can be frustrating if you have to compromise art in order to communicate with broad audience
    Amount of time available (15 or 30 secs) can seem hardly enough time to get profound concepts across
    Long Hours!
  • 22. Upsides
    Feeling like you do not really work for a living (to most of us it is more like playing videogames for a living)
    Being creative, experimenting, having fun
    Being paid (well) for what you feel others are going to be excited about
    Being the creator of an artistic piece, deep satisfaction and sense of release that comes from making art
  • 23. Contact info
    Loose Cid Studios LLC
    Javier Castro
    Milan: +39 334 529 7382
    Miami: +01 305 851 3169
    javiercastro@loosecid.com
    Loose1d.com or Loosecid.com