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ICPHSO Social Media Presentation

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U.S. Consumer Product Safety Commission presentation on communicating recalls via social media and other digital platforms

U.S. Consumer Product Safety Commission presentation on communicating recalls via social media and other digital platforms

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  • 1. Stacey Palosky ICPHSO February 26, 2013Views expressed in this presentation are those of the staff and do not necessarily represent the views of the Commission 1
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  • 5. • Use your firm’s social media presence to notify consumers of the recall, including Facebook, Google +, YouTube, Twitter, Flickr, Pinterest, company blogger networks, and blog announcements.• Use mobile scanners to obtain information on recalls from mobile devices. Put QR codes that allow immediate action on posters/print notices.• Buy paid notices via television, or radio, Google, Facebook and other online search engines and promotion tweets on Twitter.• Communicate with consumers, not at consumers. Use plain language. Use their language.• Use images. 2/3 higher click rate on a Facebook postings with images/video over without. (Source: Facebook)• Prominent notice on your website. 5

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