Veterans Affairs and New Media
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Veterans Affairs and New Media

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Brandon Friedman and Alex Horton of the U.S. Department of Veterans Affairs present information about how the department is using social media during the July 27, 2011 DoD All Services Social Media ...

Brandon Friedman and Alex Horton of the U.S. Department of Veterans Affairs present information about how the department is using social media during the July 27, 2011 DoD All Services Social Media Conference.

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Veterans Affairs and New Media Veterans Affairs and New Media Presentation Transcript

  • VA and New Media
    Presented by:
    Brandon Friedman
    Director of Online Communications
    Alex Horton
    New Media Specialist
  • Bottom Line Up Front
    This is about leveraging new technology to get the right information to the right Veteran at the right time.
    Veterans today are online, so it’s our job to meet them where they’re already congregating
    Direct engagement/interaction encourages trust in the system and adds that long-needed human touch
  • A Framework for Communication
    Three phases:
    Disseminating information effectively
    How we reach the Veteran
    Obtaining feedback and acting on it
    How the Veteran reaches us (and how we react)
    Sustaining and building an audience
    Constant, healthy, two-way communication between VA and our audience using new media tools
  • How We’re Reaching Veterans
    VA currently uses five primary platforms
    Blog
    Facebook
    Twitter
    YouTube
    Flickr
  • VAntage Point: The Official VA Blog
  • Facebook
  • Twitter
  • YouTube
  • Flickr
  • What We’ve Accomplished
    VA Blog
    VAntage Point launched on Veterans Day 2010 w/an editor and two primary bloggers
    Allows for both internally produced articles as well as “guest pieces”
    In first months, published over 80 articles, 70 guest pieces, and received nearly 4,000 comments from the public
  • What We’ve Accomplished
    Facebook
    With over 135,000 subscribers, VA’s main page has the largest following among cabinet-level agencies (top 10 among all federal agencies)
    91VA medical centers (VAMCs) have Facebook pages w/plans to expand to all 152
    VAMCs reach over 47,000 each day
  • What We’ve Accomplished
    Twitter
    VA’s main feed has over 21,000 followers
    All three VA administrations and several program offices have Twitter feeds
    49 VAMCs have Twitter feeds w/plans to expand to all 152
    VAMCs reach over 10,000 each day
  • What We’ve Accomplished
    YouTube
    VA has posted over 310 informational videos which have been viewed over 531,000 times
    VA’s 2010 Veterans Day video received over 180,000 views alone
  • What We’ve Accomplished
    Flickr
    VA has posted over 7,700 photos which have been viewed over 577,000 times
  • Where We’re Headed
    Refining how we measure success
    Reach
    Impact
    Ability to funnel feedback to appropriate offices and SMEs for action
    Live chats w/VA leaders/Interactivity
  • Conclusion
    VA has made great strides in the past 18 months in terms of reconfiguring how we interact with our stakeholders
    Our efforts have not gone unnoticed in the media and among VSOs
    We still have much to do
  • VA’s Social Media Sites
    Main Sites
    http://www.blogs.va.gov
    http://www.facebook.com/VeteransAffairs
    http://twitter.com/DeptVetAffairs
    http://www.youtube.com/user/DeptVetAffairs
    http://www.flickr.com/photos/VeteransAffairs
    Directory
    http://www.va.gov/opa/SocialMedia.asp