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Social Media Roundup - AUSA 2011 Wrap-up
 

Social Media Roundup - AUSA 2011 Wrap-up

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This week’s Social Media Roundup takes a closer look at how the Online and Social Media Division supported and promoted the communication priorities expressed during the 2011 Association of the ...

This week’s Social Media Roundup takes a closer look at how the Online and Social Media Division supported and promoted the communication priorities expressed during the 2011 Association of the United States Army Annual Meeting and Exposition. This annual conference has always served as an opportunity for Army leaders to express the Army’s major communication priorities, but since this is a regional event, OSMD, and the Office of the Chief of Public Affairs have worked hard to find ways to push the information from this conference to a broader audience.

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  • AUSA webcasts were promoted using various means including Army.mil, AUSA’s website, tweets, an email blast to military bloggers, and the OCPA Facebook page.
  • AUSA webcasts were promoted using various means including Army.mil, AUSA’s website, tweets, an email blast to military bloggers, and the OCPA Facebook page.
  • OSMD established an event hashtag to index or categorize tweets about the annual meeting. The hashtag was promoted prior to the event using Twitter. A Twitter stream of the hashtag was also included on the Professional Development page hosted on Army.mil.
  • The Tweetreach screenshot above was captured near COB on Day 3 of the annual meeting.
  • AUSA webcasts were promoted using various means including Army.mil, AUSA’s website, tweets, an email blast to military bloggers, and the OCPA Facebook page.
  • AUSA webcasts were promoted using various means including Army.mil, AUSA’s website, tweets, an email blast to military bloggers, and the OCPA Facebook page.
  • AUSA webcasts were promoted using various means including Army.mil, AUSA’s website, tweets, an email blast to military bloggers, and the OCPA Facebook page.

Social Media Roundup - AUSA 2011 Wrap-up Social Media Roundup - AUSA 2011 Wrap-up Presentation Transcript

  • Social Media Roundup AUSA 2011 Wrap-up Webcasts, Twitter, Facebook and Blogosphere Coverage
  • Social Media Roundup AgendaThis week’s Social Media Roundup takes a closer look at howthe Online and Social Media Division (OSMD) supported andpromoted the communication priorities expressed during the2011 Association of the United States Army (AUSA) AnnualMeeting and Exposition. Introduction AUSA Webcasts AUSA on Facebook #AUSA2011 on Twitter Blogosphere coverage Why cover AUSA?
  • Social Media RoundupIntroduction The AUSA annual meeting and exposition took place Oct. 10-12. in Washington, D.C. This annual conference has always served as an opportunity for Army leaders to express the Army’s major communication priorities, but since this is a regional event, OSMD, and the Office of the Chief of Public Affairs have worked hard to find ways to push the information distributed during this conference to a broader audience. The Army used its social media capabilities and worked with the Defense Video & Imagery Distribution System (DVIDS) and the Army Multimedia and Visual Information Directorate (AMVID) to push AUSA speeches, ceremonies, forums and panels to audiences unable to participate in the conference.
  • Social Media RoundupAUSA Webcasts  The Online & Social Media Division coordinated with DVIDS & AMVID to webcast video of the opening ceremony, press conference, Eisenhower luncheon, Contemporary Military Forums and Army Family forums, increasing reach and messaging outside of the convention center.  The webcasts combined for 2,254 total views.
  • Social Media RoundupAUSA on Facebook The Online and Social Media Division posted AUSA-related content eight times during the three days of the conference. Instead of focusing primarily on the conference itself, OSMD worked to post content and coverage that was generated by senior leader press conferences and AUSA engagements. The eight posts from AUSA combined for 4859 likes and generated 518 comments.
  • Social Media Roundup#AUSA2011 on Twitter The Online & Social Media Division leveraged Twitter’s micro-blogging service to provide updates live from AUSA. Content tweeted included:  Links to webcasts  Links to Army.mil stories  Link to the Professional Development page hosted on Army.mil  Links to YouTube videos  Army Themes  Photos from the Army Exhibit  Faces of Strength profiles  Information about media events  Information about the AUSA mobile app
  • Social Media Roundup#AUSA2011 on Twitter  Users tweeting information about #AUSA2011 included Army organizations, AUSA vendors, bloggers, online journalists, media representatives, etc.  Some of the users tweeting about AUSA using the official hashtag included:  @GENRayOdierno  @MilitaryTimes  @MyArmyReserve  @ArmyTimes  @Defense_News  @DangerRoom (From Wired Magazine, 25,000+ followers)  @SoldierSystems  @BAESystemsInc  @TheNatlGuard  @FamilyMWR  @NationalDefense  @GENAnnDunwoody The screenshot above shows where the hashtag  @USArmyEurope #AUSA2011 appeared on Twitter. This allowed OSMD to  @Attackerman evaluate how many people were Tweeting about the @DVIDSHub conference and how far those Tweets reached.  @DoDBuzz  @FedNewsRadio  @DangerRoom  @TRADOC
  • Social Media RoundupBlogosphere coverage OSMD was not alone in covering the AUSA conference. Plenty of news was made during the conference and topics like budget cuts and troop reductions generated a lot of external coverage. Senior leaders used AUSA press conferences and speaking engagements to discuss the issues facing the Army. Much of the information discussed at the conference and other Army technology news appeared in blogs during the three-day conference. Some of the major blogs that mentioned AUSA included the Wall Street Journal, Wired’s Danger Room, The Army Times, Defense News, The Washington Post news blog and the ABC news blog.
  • Social Media RoundupWhy cover AUSA? Many individuals often ask why the Army focuses so much attention on AUSA. They claim it is simply a regional event of little consequence to the Army at large. Senior leaders use AUSA to discuss major communication priorities, they discuss the future of the Army and family forums discuss issues directly affecting military families. While AUSA may not have been as relevant in the past due to minimal coverage, it’s much more important now. Social media and webcasting helps brings the conference right to an individual’s computer, no matter where they are. This helps spread the Army message even further.
  • Social Media RoundupWhy cover AUSA?  AUSA was also a great opportunity to promote the Army’s professional development efforts.  Many of the speeches and links to coverage from AUSA were loaded to the www.army.mil/professional/ website where the links and resources can be preserved for years to come.
  • Social Media Roundup Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionEmail:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.If you do not have access to Slideshare, they canalso be found on AKO at:https://www.us.army.mil/suite/page/505262. AllSocial Media Roundups are authorized to bedistributed to a broader audience.10/19/2011OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON