Social Media Roundup<br />Social Media Policy Update<br />DTM 09-026 extension and the way forward<br />
Social Media Roundup<br />Agenda<br />This week’s Social Media Roundup provides the latest update on Directive-Type Memora...
What is DTM 09-026?
What the Extension Means to you
What’s next?</li></li></ul><li>Social Media Roundup<br />DTM 09-026 is extended<br /><ul><li>On March 1, William J. Lynn I...
The move extends the DTM through Jan. 2012.
The extension is not a permanent solution, but it allows the military to continue using social media until a more permanen...
Major takeaways of DTM 09-026:
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Social Media Roundup - Social Media Policy Update

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On March 1, William J. Lynn III, the deputy secretary of defense, reauthorized Directive-Type Memorandum (DTM) 09-026 - Responsible and Effective Use of Internet-based Capabilities. The move extends the DTM through Jan. 2012. That means social media managers can continue business as usual, but this is still just a temporary solution. According to Pentagon officials, more guidance is likely on the way. In this week's Social Media Roundup, we break down the details of DTM 09-026 and take a closer look at what the extension means to you. We also briefly discuss the future of DoD social media guidance.

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Social Media Roundup - Social Media Policy Update

  1. 1. Social Media Roundup<br />Social Media Policy Update<br />DTM 09-026 extension and the way forward<br />
  2. 2. Social Media Roundup<br />Agenda<br />This week’s Social Media Roundup provides the latest update on Directive-Type Memorandum (DTM) 09-026, Responsible and Effective Use of Internet-based Capabilities and outlines the way forward forsocial media use in the military.<br /><ul><li>DTM 09-026 Extension
  3. 3. What is DTM 09-026?
  4. 4. What the Extension Means to you
  5. 5. What’s next?</li></li></ul><li>Social Media Roundup<br />DTM 09-026 is extended<br /><ul><li>On March 1, William J. Lynn III, the deputy secretary of defense, reauthorized Directive-Type Memorandum (DTM) 09-026 - Responsible and Effective Use of Internet-based Capabilities.
  6. 6. The move extends the DTM through Jan. 2012.
  7. 7. The extension is not a permanent solution, but it allows the military to continue using social media until a more permanent list of rules and regulations is established. </li></li></ul><li>Social Media Roundup<br />What is DTM 09-026?<br /><ul><li>DTM 09-026 establishes DoD policy and assigns responsibilities for responsible and effective use of Internet-based capabilities, including social networking services.
  8. 8. Major takeaways of DTM 09-026:
  9. 9. The Non-classified Internet Protocol Router Network (NIPRNet) shall be configured to provide access to Internet-based capabilities across all DoD Components.
  10. 10. Restrictions to social media sites are authorized but should only be done “temporarily” and restrictions must be commensurate with the risks. That means commanders still have the authority to shut down social media access but they must have a clear justification, and if they consider a long-term restriction, the risk needs to justify the restriction.
  11. 11. Commanders at all levels and heads of DoD Components will continue to deny access to sites with prohibited content and prohibit users from engaging in prohibited activity via social media sites (e.g., pornography, gambling, hate-crime related activities.)</li></li></ul><li>Social Media Roundup<br />What this means to you<br /><ul><li>The extension of DTM 09-026 is an interim fix while officials continue to review social media use in the military.
  12. 12. The DoD understands the importance of social media and it sees the value of social media as a communication tool and a recruitment tool.
  13. 13. The extension of DTM 09-026 means social media managers can continue business as usual, but this is a temporary solution. According to Pentagon officials, more guidance is likely on the way.</li></li></ul><li>Social Media Roundup<br /> What’s next?<br /><ul><li>During a Feb. 3 DoD social media conference, Terry Davis, a representative from the Office of the Assistant Secretary of Defense (Networks & Information Integration)/DoD Chief Information Officer, said that DoD Instruction is the long-term solution to social media and web policy.
  14. 14. This instruction, DoD Instruction 8430.aa, will be an all-encompassing policy including data points currently listed in DTM 09-026 as well as updates to DoD’s 1998 web policy.</li></ul>To hear more from Terry Davis about DoD Instruction 8430.aa, check out this video on the Army’s Slideshare site: http://slidesha.re/fe8HpF<br />
  15. 15. Social Media Roundup<br />What’s next?<br /><ul><li>DOD Instruction 8430.aacan be characterized as in the “creation” stage since this policy ispresently in draft form.
  16. 16. While the creation of a long-term DoD policy related to online communications and engagement is a plus for military public affairs practitioners, it’s important to note that dissemination of this policy is dependent upon decisions that will be made in accordance with Defense Secretary Robert M. Gates’ efficiency initiative.
  17. 17. Once vetted and approved, the instruction will be a compendium of everything that will be needed for use of Internet-based capabilities – to include content on ethics, operations security and information assurance. </li></li></ul><li>Social Media Roundup<br />Contact information<br />Have questions? Please feel free to reach out to us at the Online and Social Media Division<br />Email:<br />Ocpa.osmd@us.army.mil<br />To review and download past editions of the Social Media Roundup, visit our Slideshare site at: http://www.slideshare.net/usarmysocialmedia. All Social Media Roundups are authorized to be distributed to a broader audience. <br />3/9/2011<br />OFFICE OF THE CHIEF OF PUBLIC AFFAIRS<br />PENTAGON<br />
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